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All Journal Sodality: Jurnal Sosiologi Pedesaan
Ahmad Makky Ar-Rozi, Ahmad Makky
Pusat Sosial Ekonomi dan Kebijakan Pertanian
Arts Humanities Environmental Science Social Sciences

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The Role of Swadesa Marketing Institutions in Increasing Farmers Income Ar-Rozi, Ahmad Makky; Kolopaking, Lala M; Agusta, Ivanovich
Sodality: Jurnal Sosiologi Pedesaan Vol. 7 No. 1 (2019): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.911 KB) | DOI: 10.22500/sodality.v7i1.21269

Abstract

One of The main problem faced by rice farmers is the marketing of agricultural products. To overcome these problems, Village Owned Enterprises (BUMDes) form a marketing agency, namely 'Swadesa' with on-line (e-commerce) and off-line (shop) systems. This study aims to analyze the role of Swadesa marketing institutions in improving the income of rice farmers. This research used qualitative and quantitative approaches  (mix method). The research was conducted in Panggungharjo Village, Sewon District, Bantul Regency, Yogyakarta in March to October 2017. The results showed that this marketing agency could not run properly, so the purpose to increase farmer's income has not been achieved. Various obstacles that hinder the development of these marketing institutions, among others: lack of capital, lack of human resources (HR), low interest of farmers to sell crops, and digital iliteracy in rice farmers. Operational policies are needed in terms of increasing marketing agency access to capital sources; e-commerce utilization training; and more intensive socialization about the advantages of an on-line based marketing system.
Co-Authors Ivanovich Agusta Lala M Kolopaking