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All Journal Jurnal Manajemen Magister Darmajaya Akuisisi : Jurnal Akuntansi Batoboh : Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen DIVERSIFIKASI
Jati Imantoro, Jati
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Keamanan Data, Tingkat Bunga, Biaya Admnistrasi Dan Kecepatan Persetujuan Terhadap Minat Penggunaan Pinjaman Online (Studi Kasus Pada Mahasiswa Prodi Manajemen Universitas Muhammadiyah Metro) Imantoro, Jati; Widodo, Deny Edy; Wijanarko, Tiya Audi Erindha
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2544

Abstract

Improving the consumptive behavior of the community including students with the proliferation of market place applications, one of which is currently in great demand by students is the Shopee marketplace. This behavior is also followed by the ease with which people shop now by paying for their goods using the pay latter facility. The purpose of this study was to determine the effect of data security, interest rates, administrative costs and speed of approval on the interest in using online loans for students of the Muhammadiyah Metro University Management Study Program. The research design is quantitative research or verification research. The methods used in this study are data security, interest rates, administrative fees, speed of approval and interest in using online loans. The population and sample of the study were students of the Management Study Program, Faculty of Economics and Business, University of Muhammadiyah Metro Batch 2018 with the number of samples taken as many as 68 students. Data collection techniques using questionnaires. The analytical tool used is data quality analysis and multiple linear regression analysis with SPSS program. The results showed that data security, interest rates, administrative fees, speed of approval partially or simultaneously influenced the interest in using online loans for Shopeepaylater.
Pengaruh Lingkungan Kerja, Disiplin Kerja, Kompensasi, Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pabrik Beras Sampoerna Di Kotagajah, Kabupaten Lampung Tengah Fitriani, Fitriani; Imantoro, Jati; Fuadin, Muhammad Ilham
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2578

Abstract

In a company's operating system, human resources are a very valuable company asset thatmust be managed properly by the company in order to make an optimal contribution. Thegrowth of the company's organization is very dependent on the productivity of the workforcein the company. The company's goals can be achieved if the performance provided meetspredetermined standards. Every organization or company will always try to improve theperformance of its employees in the hope that the company's goals will be achieved. Thisstudy aims to determine the effect of work environment, work discipline, compensation, andjob satisfaction on the performance of Sampoerna rice factory employees in Kotagajah. Theresearch method used is quantitative research, namely questionnaires or interviews. In thisresearch , the analytical technique used is multiple linear regression analysis to determinethe dependent and independent variables with the help of a computer program , namely SPSS26. The results of the study achieved that the variables of work environment, work discipline,compensation, and job satisfaction had a positive and significant effect on employeeperformance.
Pengaruh Harga, Keanekaragaman Produk Dan Minat Beli Terhadap Keputusan Pembelian Produk Fashion Pada Toko Amie Metro Nasikah, Durotun; Imantoro, Jati; Eliyani, Eliyani
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2636

Abstract

ABSTRACT Due to the large number of similar businesses, the business competition between these businesses is getting tougher where several factors that become competitive include prices, product diversity and the ability to create consumer buying interest. The main problem of this study aims to determine the effect of price, product diversity, and buying interest on purchasing decisions for fashion products at Amie Stores Metro. The research design is quantitative research or verification research. The method used in this research is price, product diversity, wants and needs, purchasing decisions and lifestyle. The population and sample of the study were students of the Management Study Program, Faculty of Economics and Business, University of Muhammadiyah Metro Batch 2018 with the number of samples taken as many as 68 students. Data collection techniques using questionnaires. The analytical tool used is data quality analysis and multiple linear regression with the SPSS program. The results showed that the price had no effect on consumptive behavior. Product diversity, and partial desire have a positive and significant effect on consumptive behavior. improve student purchasing decisions. Price, product diversity, and desire simultaneously have a positive and significant influence on consumptive behavior. Lifestyle moderates or increases the influence of price, product diversity, and desirability on consumer behavior.
Pengaruh Harga, Kualitas Produk, Dan Promosi Terhadap Kepuasan Konsumen Studi Kasus Pada PT. Dahlia Dewantara Unit Metro Nasikah, Durotun; Imantoro, Jati; Putra, Yoga Pratama
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2717

Abstract

Business competition is a competition that must be faced by companies, this increasinglyfierce competition requires companies to be careful in determining strategies to win thecompetition they face. In order to get out of a situation that threatens the life of the company,the company must plan marketing strategies to satisfy consumer desires. Marketing occurs asa social and managerial process by which individuals and groups obtain what they need andwant through creating, offering and exchanging products of value with others. This studyaims to determine 1) To find out whether the price has an effect on consumer satisfaction. 2)To find out whether product quality has an effect on consumer satisfaction. 3) To find outwhether promotion has an effect on consumer satisfaction. 4) To find out whether the priceand product quality variables and promotions together have an effect on consumersatisfaction. This study uses a quantitative approach. The survey method was chosen as theprimary data source. The survey method focuses on collecting data from respondents whohave certain information, thus enabling researchers to solve problems. In this study, thepopulation was taken based on consumers who made purchases of kemplang amandacrackers as many as 75 per month. Data collection techniques using a questionnaire with a Likert scale. The results show that 1) there is a positive and significant influence betweenprice on consumer satisfaction2) there is a positive and significant influence between productquality on consumer satisfaction. 3) there is a positive and significant influence betweenpromotions on consumer satisfaction. 4) there is a positive and significant influence betweenprice, product quality and promotion together on consumer satisfaction
Co-Authors Ali, Karnila Arlin, Deni Vavi Birlianto, Ali Rahmat Eliyani Eliyani Fitriani Fitriani Fuadin, Muhammad Ilham Muhammad Anif Afandi Nasikah, Durotun Prambudi, Joko Putriana, Nila Rahmad, Saputra Dian Rosid, Andiana Setiawati, Reka Sri Retnaning Rahayu, Sri Retnaning Widodo, Deny Edy Wijanarko, Tiya Audi Erindha Yateno Yateno Yoga Pratama Putra Zakiyah, Lulu