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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah MES Management Journal
Arinah Syahira
Uin Sumatera Utara
Religion Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Strategi Manajemen Pemasaran Dalam Meningkatkan Penjualan pada Toko Syurga Kurma Kecamatan Medan Tembung Arinah Syahira; Rinda Arista; Yungki Akbar
MES Management Journal Vol. 2 No. 2 (2023): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (917.564 KB) | DOI: 10.56709/mesman.v2i2.91

Abstract

With the development of technology and economic growth, especially in the business world, with the emergence of various businesses/souvenir businesses that try to provide a variety of attractive services and products to meet the needs and interest of consumers. The occurrence of various changes in the business/business world is a common thing to happen because marketing will be faced with various changing conditions, so that business people must move according to market changes, namely by changing marketing management according to changing situations and conditions of consumers. This study aims to find out how marketing management is implemented by the Surya Dates shop and whether the management strategy implemented is effective in increasing sales and to find out the obstacles that are felt when carrying out the implementation of this management strategy. The research method used in this study is a qualitative research method with a descriptive research approach where the data in the research were obtained by interview, observation and literature review to find out how the management strategy was implemented by the Surya Dates store. Keywords: Management Strategy, Marketing, Sales Increase
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Dodol Piaraja: Amar Adly; Fitri Handayani Sitorus Pane; Arinah Syahira; Febby Ayu Syahputri Gurning; Yolanda Sambas
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 5 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (837.06 KB) | DOI: 10.47467/alkharaj.v5i5.2254

Abstract

Marketing strategy is one of the important points in achieving competitive advantage on an ongoing basic. To support a business to progress, proper and effective planning is needed as a guide for communiti work units in carrying out their activities. In addition, the existence of tight competition in the business world is also a strong reason for the need for a marketing strategy. Thes study aims to evaluate the marketing strategy applied and determine the level of effectiveness of the application of the marketing strategy in increasing sales of Piaraja dodol in Marunjuk Aceh Village. The research method used is a qualitative descriptive method where the data are taken from the results of surveys and interviews. The results of this study are the strategies used by business actors in marketing dodol piaraja, namely the formulation of marketing strategies starting from the strategy of determining marketing targets (targeting), and market positioning strategies (positioning). In addition, business actors also develop their marketing strategies by implementing a marketing mix strategy. From the results of the analysis, also stated the marketing strategy applied by business actors is quite effective.
Co-Authors Amar Adly Febby Ayu Syahputri Gurning Fitri Handayani Sitorus Pane Rinda Arista Yolanda Sambas Yungki Akbar