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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Vision and Ideas (VISA)
Febby Ayu Syahputri Gurning
UIN Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Pemasaran Produk Asuransi Syariah di PT Prudential Life Assurance Cabang Kota Medan Febby Ayu Syahputri Gurning; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.299 KB) | DOI: 10.47467/visa.v1i3.822

Abstract

Human life in modern times has various kinds of risks and dangers. Man himself does not know what will happen tomorrow and where he will die world. Insurance is a financial tool for managing home life, both in terms of facing an underlying risk, such as the chance of mortality, and in terms of protecting one's personal belongings. In the marketing process, a strategy is needed essential, the company's main target in a broad market reach. So that a strategy is required before entering the market, all of the plans have been consolidated, comprehensive, And included to make sure that the company's last purpose may be found out via the implementation of the suitable strategy. Study The reason for this observation is to choose and evaluate (segmentation, targeting, and positioning) at PT. Prudential Life Assurance Medan City Branch, in addition to to decide whether or not the advertising plan is carried out according with sharia advertising characteristics. This study employs a qualitative technique while doing descriptive research. The findings revealed that the market segmentation (segmenting) conducted by PT. Prudential Life Assurance Medan City Branch based on per market grouping region. To make it easier for Prudential to meet and greet its customers return. Targeting, in determining the target market covered by PT. Prudential Life Assurance Medan City Branch there is no certain limit, the company serves all market segment. Keywoard : Strategy, Marketing, Sharia Insurance, PT. Prudential Life Assurance Branch Medan City.
Kode dan Makna Komunikasi Febby Ayu Syahputri Gurning; Sallimah Ika Putri Malau; Suhairi Suhairi
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 2 No 1 (2022): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.033 KB) | DOI: 10.47467/elmujtama.v2i1.496

Abstract

Symbols iand isocial iinteraction icannot ibe iseparated iin ithe istudy iof icommunication. iThe iuse iof isymbols iis ian iactivity ithat iwill ialways ibe ipresent iin ievery icommunication iprocess. iThe icommunication ireview ifor iresearch ion ithe imeaning iof ithis isymbol iis ialways ichanging iwith ithe itimes. iThe ipattern iof ichanges iin isocial iinteraction iamong ithe icommunity iwill ibring iabout ia ichange iin ithe imeaning iof ithe isymbols icontained itherein. IThe ipurpose iof ithis iresearch iis ito iexamine ithe irelationship ibetween icode iand imeaning iin icommunication. iThe iresults ishowed ithat ihumans idevelop ia icomplex iset iof isymbols ito igive imeaning ito ithe iworld iin ia iparadox.
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Dodol Piaraja: Amar Adly; Fitri Handayani Sitorus Pane; Arinah Syahira; Febby Ayu Syahputri Gurning; Yolanda Sambas
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 5 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (837.06 KB) | DOI: 10.47467/alkharaj.v5i5.2254

Abstract

Marketing strategy is one of the important points in achieving competitive advantage on an ongoing basic. To support a business to progress, proper and effective planning is needed as a guide for communiti work units in carrying out their activities. In addition, the existence of tight competition in the business world is also a strong reason for the need for a marketing strategy. Thes study aims to evaluate the marketing strategy applied and determine the level of effectiveness of the application of the marketing strategy in increasing sales of Piaraja dodol in Marunjuk Aceh Village. The research method used is a qualitative descriptive method where the data are taken from the results of surveys and interviews. The results of this study are the strategies used by business actors in marketing dodol piaraja, namely the formulation of marketing strategies starting from the strategy of determining marketing targets (targeting), and market positioning strategies (positioning). In addition, business actors also develop their marketing strategies by implementing a marketing mix strategy. From the results of the analysis, also stated the marketing strategy applied by business actors is quite effective.
Co-Authors Amar Adly Ardhia Meianti Arinah Syahira Fitri Handayani Sitorus Pane Maryam Batubara Nuri Aslami Sallimah Ika Putri Malau Sonia Ritonga Suhairi Suhairi Yolanda Sambas