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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Logistik Indonesia Enrichment : Journal of Management Jurnal Ekonomi International Journal of Applied Finance and Business Studies Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal Transformation of Mandalika Journal of the Community Development in Asia Jurnal Pelita Dharma Jurnal Inovasi Global Society
Franky Okto Bernando
STAB Negeri Sriwijaya, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Adopsi Media Sosial, Orientasi Halal, dan Kebijakan Pemerintah: Dampaknya terhadap Kinerja Bisnis UMKM Makanan dan Minuman di Indonesia Bernando, Franky Okto; Ray, Erick Lauren
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.821

Abstract

This study investigates the influence of social media adoption and halal orientation on the business performance of micro, small, and medium enterprises (MSMEs) in Indonesia’s food and beverage (F&B) sector. It also examines the moderating role of government policy in the relationship between halal orientation and business performance. Previous studies have emphasised the strategic importance of social media in enhancing MSME competitiveness, especially amid increasing digitalisation in Indonesia. Data were collected from 372 MSMEs in Jakarta, Indonesia, using purposive sampling based on the Krejcie and Morgan sample size guidelines. Partial least squares structural equation modeling (PLS-SEM) was employed to analyze the data. The results show that government policy significantly moderates the positive effect of halal orientation on business performance, highlighting the critical role of institutional support. This study addresses a gap in the literature concerning the interaction between religious value alignment, digital tool adoption, and external policy support. Nevertheless, the findings are context-specific and may not be generalizable beyond Jakarta. Future research should refine construct measurements related to social media adoption, entrepreneurial orientation, and government support using validated reflective indicators to enhance reliability and broader applicability.
STRATEGI PENGEMBANGAN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KINERJA KARYAWAN Ancil Anggita, Stefani; Okto Bernando, Franky
Jurnal Inovasi Global Vol. 1 No. 2 (2023): Jurnal Inovasi Global
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jig.v1i2.23

Abstract

Tujuan dari penelitian yang dilaksanakan ialah agar mengatahui maupun memahami strategi pengembangan sumber daya manusia terkhusus pelatihan kerja dan motivasi kerja serta dampaknya terhadap kinerja karyawan di PT. Jaya Abadi Granitama Bali. Hal tersebut mendapatkan model strategi pengembangan sumber daya manusia. Organisasi bertanggung jawab untuk meningkatkan keahlian karyawannya untuk mencapai kompetensi, keunggulan, dedikasi yang tak tergoyahkan, dan kualifikasi yang lebih besar. Populasi penelitian terdiri dari seluruh personel yang bekerja di PT. Jaya Abadi Granitama Bali. Penelitian memakai teknik sampling jenuh sehingga didapatkan jumlah sampel 23 responden. Instrumen pengumpulan datanya berupa angket skala likert melalui pengujian ketat untuk memenuhi kriteria validitas dan reliabilitas. Analisis data memakai teknik analisis regresi linier berganda dengan SPSS 25 for Windows. Temuan penelitian ini menunjukkan bahwa adanya pelatihan kerja yang bertujuan untuk meningkatkan kemampuan karyawan disertai dengan pemberian motivasi kerja dalam bentuk reward atau bonus terbukti menghasilkan dampak yang signifikan terhadap peningkatan kinerja karyawan di PT. Jaya Abadi Granitama Bali.
Niat Pembelian Kendaraan Listrik dengan Faktor Pendukung Harga, Sikap, Norma Subjektif, dan Kontrol Perilaku Bernando, Franky Okto; Ray, Erick Lauren Ray
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 1 (2024): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i1.17764

Abstract

Purpose – The objective of this study is to ascertain consumers' interest in purchasing electric vehicles by examining the correlation between the consumer purchase intention variable and the independent variables, attitude, subjective norm, perceived behavioural control, and price sensitivity as moderating factors.Methodology – The type of research carried out in this research is causal associative research with quantitative techniques. The population of this study are vehicle users using fuel oil in the JABODETABEK area and who do not yet own an electric vehicle. The sample in this study was 119 car users who use oil fuel. Data processing uses SmartPLS software to measure research data using the Partial Least Square (PLS) method.Findings – The study's findings indicate that although subjective norms have no bearing on customer purchase intention, attitude, perceived behavioural control, and price sensitivity do. The association between price sensitivity and subjective norms is also influenced, although it is unaffected by the relationship between attitude, perceived behavioural control, and consumer purchase intention.Originality/Novelty – This research model uses the price sensitivity variable as an intervening variable for consumer purchase intention for electric vehicles among oil-fueled vehicle users who have never used an electric car in the Jabodetabek area (Indonesia). 
Brand Equity PT Pos Indonesia (Persero) Purba, Desima Fitriani; Franky Okto Bernando
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The purpose of this study is to examine the brand equity of Pos Indonesia. The researchers employed descriptive analysis techniques, including interval class ranges and data processing through means, range, and mean differences. This study employed a sample of 200 customers of Pos Indonesia in Jakarta. The data was collected by distributing questionnaires using Google Forms. The purpose of this research was to examine brand equity, specifically focusing on four dimensions: brand awareness, brand perceived quality, brand association, and loyalty. Brand refers to the unique identity and reputation of a product or company. Brand loyalty is the tendency of customers to choose and support a certain brand above others consistently. The descriptive analysis of the brand equity condition of the Pos Indonesia Main Branch Office yielded an overall mean score of 3.66. This score indicates that all consumers agreed in perceiving the company's brand equity. Starting from the highest, the brand association dimension reveals the outcomes of each level. The top dimensions of brand equity in the brand association dimension are brand association (3.86), perceived quality (3.81), and brand awareness (3.75). Customers perceive these three aspects as aligning with the three dimensions of brand equity. Additionally, brand loyalty, which scored 3.23, was perceived by customers as strongly indicating their loyalty towards Pos Indonesia. This research is constrained by the fact that it only includes postal users residing in the DKI Jakarta region. This research is expected to serve as a benchmark for future studies and offer valuable insights for organizations to shape their policies and explore alternative solutions. 
The Role of Artificial Intelligence in Collaborative Green Supply Chain Management: Impact on Company Performance and Moderation of Top Management Commitment Bernando, Franky Okto; Ray, Erick Lauren; Oktaviano, Benny
Jurnal Logistik Indonesia Vol. 9 No. 2: Oktober 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

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Abstract

This study explores the growing interest in big data and Artificial Intelligence (AI) while addressing the gap in research on AI's role in Collaboration within Green Supply Chain Management (CGSCM) and its impact on Firm Performance (FP). Integrating AI and assessing Top Management Commitment (TMC) as a moderating factor, a moderated mediation model was constructed using data from 152 Indonesian manufacturing firms. The results show that AI positively influences CGSCM and FP, with CGSCM acting as a mediator between AI and FP. Additionally, TMC enhances the positive relationship between AI and CGSCM, strengthening this connection at higher TMC levels. Conversely, TMC moderates the link between AI and FP, reducing its strength at lower TMC levels. These findings provide valuable insights for supply chain and logistics managers, offering guidance on implementing AI to promote collaboration in sustainable supply chains and improve firm performance.
Co-Authors Ancil Anggita, Stefani Andhyka Wicaksono Benny Oktaviano Benny Oktaviano Desima Fitriani Purba Dharma Saputra, Sandi Erick Lauren Ray Febrian, Lia Oktaviano, Benny Pringgondani Pringgondani Pringgondani Purba, Desima Fitriani Ray, Erick Lauren Ray, Erick Lauren Ray Sandro Varade Purba