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All Journal Jurnal Teknologi Industri Pertanian JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Logistik Indonesia Enrichment : Journal of Management JESS (Journal of Education on Social Science) Jurnal Ekonomi International Journal of Applied Finance and Business Studies Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal Transformation of Mandalika International Journal of Applied Business and International Management Journal of the Community Development in Asia Jurnal Pelita Dharma Jurnal Inovasi Global Journal of Nonformal Education Society
Franky Okto Bernando
STAB Negeri Sriwijaya, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Niat Pembelian Kendaraan Listrik dengan Faktor Pendukung Harga, Sikap, Norma Subjektif, dan Kontrol Perilaku Bernando, Franky Okto; Ray, Erick Lauren Ray
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 1 (2024): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i1.17764

Abstract

Purpose – The objective of this study is to ascertain consumers' interest in purchasing electric vehicles by examining the correlation between the consumer purchase intention variable and the independent variables, attitude, subjective norm, perceived behavioural control, and price sensitivity as moderating factors.Methodology – The type of research carried out in this research is causal associative research with quantitative techniques. The population of this study are vehicle users using fuel oil in the JABODETABEK area and who do not yet own an electric vehicle. The sample in this study was 119 car users who use oil fuel. Data processing uses SmartPLS software to measure research data using the Partial Least Square (PLS) method.Findings – The study's findings indicate that although subjective norms have no bearing on customer purchase intention, attitude, perceived behavioural control, and price sensitivity do. The association between price sensitivity and subjective norms is also influenced, although it is unaffected by the relationship between attitude, perceived behavioural control, and consumer purchase intention.Originality/Novelty – This research model uses the price sensitivity variable as an intervening variable for consumer purchase intention for electric vehicles among oil-fueled vehicle users who have never used an electric car in the Jabodetabek area (Indonesia). 
Brand Equity PT Pos Indonesia (Persero) Purba, Desima Fitriani; Franky Okto Bernando
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The purpose of this study is to examine the brand equity of Pos Indonesia. The researchers employed descriptive analysis techniques, including interval class ranges and data processing through means, range, and mean differences. This study employed a sample of 200 customers of Pos Indonesia in Jakarta. The data was collected by distributing questionnaires using Google Forms. The purpose of this research was to examine brand equity, specifically focusing on four dimensions: brand awareness, brand perceived quality, brand association, and loyalty. Brand refers to the unique identity and reputation of a product or company. Brand loyalty is the tendency of customers to choose and support a certain brand above others consistently. The descriptive analysis of the brand equity condition of the Pos Indonesia Main Branch Office yielded an overall mean score of 3.66. This score indicates that all consumers agreed in perceiving the company's brand equity. Starting from the highest, the brand association dimension reveals the outcomes of each level. The top dimensions of brand equity in the brand association dimension are brand association (3.86), perceived quality (3.81), and brand awareness (3.75). Customers perceive these three aspects as aligning with the three dimensions of brand equity. Additionally, brand loyalty, which scored 3.23, was perceived by customers as strongly indicating their loyalty towards Pos Indonesia. This research is constrained by the fact that it only includes postal users residing in the DKI Jakarta region. This research is expected to serve as a benchmark for future studies and offer valuable insights for organizations to shape their policies and explore alternative solutions. 
The Role of Artificial Intelligence in Collaborative Green Supply Chain Management: Impact on Company Performance and Moderation of Top Management Commitment Bernando, Franky Okto; Ray, Erick Lauren; Oktaviano, Benny
Jurnal Logistik Indonesia Vol. 9 No. 2: Oktober 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

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Abstract

This study explores the growing interest in big data and Artificial Intelligence (AI) while addressing the gap in research on AI's role in Collaboration within Green Supply Chain Management (CGSCM) and its impact on Firm Performance (FP). Integrating AI and assessing Top Management Commitment (TMC) as a moderating factor, a moderated mediation model was constructed using data from 152 Indonesian manufacturing firms. The results show that AI positively influences CGSCM and FP, with CGSCM acting as a mediator between AI and FP. Additionally, TMC enhances the positive relationship between AI and CGSCM, strengthening this connection at higher TMC levels. Conversely, TMC moderates the link between AI and FP, reducing its strength at lower TMC levels. These findings provide valuable insights for supply chain and logistics managers, offering guidance on implementing AI to promote collaboration in sustainable supply chains and improve firm performance.
Financial Literacy, Government Support, and Fund Management Effectiveness in Buddhist Religious Organizations Bernando, Franky Okto; Mulya, Nico Pranata; Wicaksono, Andhyka; Tri RS, Vallentina Febrianti; Lusianna, Lusianna
Journal of Education on Social Science (JESS) Vol 10 No 1 (2026): Public Service and Governance
Publisher : Faculty of Social Science, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jess.v10i1.658

Abstract

Effective financial management is essential for the sustainability and accountability of religious nonprofit organizations. Financial literacy has been widely recognized as a key internal capability for strengthening financial governance. However, empirical evidence on the role of government support as a moderating factor remains inconclusive, particularly in underexplored religious contexts. This study examines the effect of financial literacy on fund management effectiveness in Buddhist religious organizations and investigates whether government support moderates this relationship. Using a quantitative explanatory design, data were collected through a structured questionnaire administered to 150 administrators of Buddhist religious organizations. The data were analyzed using multiple linear regression and moderated regression analysis. The results indicate that financial literacy has a positive and statistically significant effect on fund management effectiveness (beta = 0.445, p < 0.001), suggesting that higher financial competence among administrators leads to more effective financial planning, utilization, and reporting. However, government support does not significantly moderate the relationship between financial literacy and fund management effectiveness (beta = -0.001, p = 0.837). These findings demonstrate that internal financial capabilities play a more decisive role in determining fund management effectiveness than external institutional support. The study contributes to nonprofit governance literature by clarifying the boundary conditions of government support in religious nonprofit organizations. Practically, the findings suggest that strengthening financial literacy among religious organization administrators represents a more effective strategy for improving financial accountability than reliance on external support alone.
The Influence of Capital Market Training, Investment Knowledge, and Investment Benefits on Investment Interest Among Students in Religious Higher Education Institutions Franky Okto Bernando; Pringgondani Pringgondani; Deni Pandu Nugraha
Journal of Nonformal Education Vol. 12 No. 1 (2026): Community empowerment and Adult education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v12i1.28313

Abstract

Background: Indonesia's capital market faces a critical challenge with foreign investors dominating 51.99% of top issuers, highlighting an urgent need to cultivate domestic investor participation. Research Objectives: This study investigates how capital market training, investment knowledge, and perceived benefits influence investment interest among students in Islamic universities, aiming to identify effective strategies for faith-based financial education. Research Method: Employing a quantitative approach, we surveyed 136 members of Sharia Investment Galleries across three state Islamic universities (UIN Jakarta, Bandung, and Banten) and analyzed data using PLS-SEM. Research Findings: The findings highlight the psychological importance of perceived returns and value creation as key influencers. At the same time, it also reveals the effectiveness of Sharia-compliant investment benefits in religious academic settings, where ethical alignment strengthens financial engagement. These insights underscore the interplay of cognitive preparation and value-driven incentives in fostering sustainable investment participation, offering valuable guidance for financial educators and policymakers aiming to promote informed and motivated investment decisions. Conclusion: The study concludes that capital market training, investment knowledge, and perceived benefits significantly enhance investment interest. Additionally, emphasizing the advantages of Sharia-compliant investments proves particularly effective in religious academic environments. Novelty/Originality/Value: This study pioneers the validation of capital market training (KSPM) in Islamic universities, revealing how religious values shape investment behavior. It introduces the groundbreaking Faith-Smart KSPM framework, blending Islamic finance principles with modern investment education to develop ethical investors. The findings offer regulators a strategic approach to boost domestic investment while aligning with Indonesia's financial sovereignty goals.
Adopsi Media Sosial, Orientasi Halal, dan Kebijakan Pemerintah: Dampaknya terhadap Kinerja Bisnis UMKM Makanan dan Minuman di Indonesia Franky Okto Bernando; Erick Lauren Ray
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.821

Abstract

This study investigates the influence of social media adoption and halal orientation on the business performance of micro, small, and medium enterprises (MSMEs) in Indonesia’s food and beverage (F&B) sector. It also examines the moderating role of government policy in the relationship between halal orientation and business performance. Previous studies have emphasised the strategic importance of social media in enhancing MSME competitiveness, especially amid increasing digitalisation in Indonesia. Data were collected from 372 MSMEs in Jakarta, Indonesia, using purposive sampling based on the Krejcie and Morgan sample size guidelines. Partial least squares structural equation modeling (PLS-SEM) was employed to analyze the data. The results show that government policy significantly moderates the positive effect of halal orientation on business performance, highlighting the critical role of institutional support. This study addresses a gap in the literature concerning the interaction between religious value alignment, digital tool adoption, and external policy support. Nevertheless, the findings are context-specific and may not be generalizable beyond Jakarta. Future research should refine construct measurements related to social media adoption, entrepreneurial orientation, and government support using validated reflective indicators to enhance reliability and broader applicability.
The Influence of Digital Advertising Interactivity on Generation Z's Purchasing Intensity in the Fashion and Beauty Industry Erick Lauren Ray; Franky Okto Bernando; Bayu Giri Prakosa
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i1.4465

Abstract

The rapid growth of digital marketing has increased the importance of interactive advertising in influencing consumer behavior, particularly among Generation Z consumers in the fashion and beauty industry. This study aims to analyze the influence of digital advertising interactivity on purchase intensity, with attitude toward digital advertising serving as a mediating variable. This study employed a quantitative approach using data collected from 312 Generation Z respondents who actively use social media platforms and are frequently exposed to digital advertising. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that digital advertising interactivity has a positive and significant effect on attitude toward digital advertising (beta = 0.68; p 0.001) and purchase intensity (beta = 0.21; p = 0.002). In addition, attitude toward digital advertising significantly affects purchase intensity (beta = 0.54; p 0.001) and partially mediates the relationship between digital advertising interactivity and purchase intensity (beta = 0.37; p 0.001; VAF = 63.8%). The study concludes that interactive digital advertising strategies play an important role in enhancing consumer engagement and encouraging purchasing behavior among Generation Z consumers in the fashion and beauty industry.
BUILDING ENTREPRENEURIAL RESILIENCE: HOW INDONESIAN MSMEs NAVIGATE GLOBAL SUPPLY CHAIN DISRUPTIONS AND CLIMATE CHANGE CHALLENGES Franky Okto Bernando; Deni Pandu Nugraha; Erick Lauren Ray
Jurnal Teknologi Industri Pertanian Vol. 36 No. 1 (2026): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24961/j.tek.ind.pert.2026.36.1.101

Abstract

  Micro, small, and medium enterprises (MSMEs) in Indonesia play significant role in advancing the Indonesian economy; however, they are vulnerable to challenges caused by climate change as a global consequence, as well as challenges stemming from global supply chain issues. In this regard, with a focus on rapid technological change and sustainability, MSMEs have considerable potential for transformation. With the above elaboration, this research aims to examine from the perspective of MSMEs in Indonesia the impact of entrepreneurial resilience and business sustainability on the adoption of green innovation, digital technology, diversified supply chains, and collaborative ecosystems. To address the research questions, a quantitative approach using partial least square -structural equation modelling (PLS-SEM) was employed with a sample of 250 MSMEs from three provinces in Indonesia: West Java, Central Java, and North Sumatra. Model assessment is focused on indicator weights, average variance extracted and composite reliability. Result shows that digitization and supplier diversification were recorded and having a positive impact on entrepreneurial resilience, whereas green innovation has a significant negative influence on entrepreneurial resilience. Resilience was proven have positive effect on business sustainability. Within the framework of the entire model, the strength of explanation reaching R² of 0.995 for entrepreneurial resilience and R² of 0.885 for business sustainability. The components such as Digital transformation and flexible supply chain management are vital for enhancing the resilience and sustainability of MSMEs in the long term, while the effects of green innovation and ecosystem collaboration appear to be more contextually contingent. Keywords: digital adoption, eco-innovation, resilience, supplier diversification, sustainability.
Co-Authors Ancil Anggita, Stefani Andhyka Wicaksono Bayu Giri Prakosa Benny Oktaviano Benny Oktaviano Deni Pandu Nugraha Deni Pandu Nugraha Desima Fitriani Purba Dharma Saputra, Sandi Erick Lauren Ray Febrian, Lia Lusianna, Lusianna Nico Pranata Mulya Oktaviano, Benny Pringgondani Pringgondani Pringgondani Pringgondani Pringgondani Purba, Desima Fitriani Sandro Varade Purba Tri RS, Vallentina Febrianti Wicaksono, Andhyka