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All Journal Jurnal Studi Seni Visual dan Desain: Les-Guet's
I Gusti Ayu Pitriani, I Gusti Ayu
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Arts Humanities

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Transforming the Jatayu Symbol into Contemporary Typeface Design: A Practice-Based Approach Dewi, I Gusti Agung Ayu Alicia Pradnya; Pitriani, I Gusti Ayu
Warna Komunikasi Vol 2 No 1 (2026): Journal of Visual Art and Design Studies: Les-Guet's
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/lg.v2i1.6511

Abstract

This study examines the visual transformation of the Jatayu symbol in contemporary typeface design as an effort to translate cultural symbols into a communicative and character-driven letterform system. Jatayu was selected because of its strong symbolic meaning as a representation of bravery, sacrifice, loyalty, and struggle, as well as its rich visual potential for typographic development. The study responds to the limited integration of cultural symbols into typographic systems, as culture-based design practices often remain at a decorative level rather than being conceptually and structurally embedded in letterform design. It aims to explain how a cultural symbol can be transformed into a coherent and communicative typeface with conceptual legitimacy in contemporary design practice. This research employs a qualitative descriptive approach with a practice-based design orientation. Data were collected through document study, visual observation, and artifact analysis of the “Jatayu” typeface and were analyzed using descriptive visual analysis. The findings show that the Jatayu symbol, particularly its wing element, was transformed through formal abstraction into pointed accents, dynamic curves, and rhythmic strokes that construct a heroic, firm, and elegant visual character while maintaining readability and systemic consistency.
A Digital Comic on Lingkaran Pengider Bhuwana as the Source of Balinese Gamelan Tuning Systems Pitriani, I Gusti Ayu; Dewi, I Gusti Agung Ayu Alicia Pradnya; Swandi, I Wayan; Udayana, A.A. Gde Bagus
Warna Komunikasi Vol 1 No 2 (2025): Journal of Visual Art and Design Studies: Les-Guet's
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/lg.v1i2.5691

Abstract

Lingkaran Pengider Bhuwana, as the foundational source of Balinese gamelan tunings, embodies essential philosophical values of life balance. However, this cultural concept has become increasingly marginalized among the younger generation due to limited exposure and the lack of appealing media that introduces it in contemporary contexts. Addressing this urgency, this project presents a digital comic as an accessible and engaging medium for youth. The creative process employs the Gustami method, which involves exploring cultural phenomena and references, designing narrative and visual elements, and ultimately realizing the final digital artwork. The visual style adopts a cartoon aesthetic with dominant blue and purple tones to evoke a spiritual atmosphere, supported by the use of sacred script designs inspired by Lingkaran Pengider Bhuwana. The narrative employs a spiritual fantasy genre featuring teenage characters that symbolize the two primary Balinese gamelan tunings. This work contributes to the preservation of Balinese culture by utilizing a popular digital medium to convey cultural knowledge, encouraging young audiences to understand and appreciate the philosophical significance of Lingkaran Pengider Bhuwana.
Co-Authors Anak Agung Gde Bagus Udayana Dewi, I Gusti Agung Ayu Alicia Pradnya I Wayan Swandi