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All Journal KACANEGARA Jurnal Pengabdian pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Nomicpedia: Journal of Economics and Business Innovation Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pendidikan Tata Niaga (JPTN)
Putri Hestiningrum
Universitas Negeri Surabaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Peningkatan Kompetensi Materi Komunikasi Bisnis Bagi Guru Bisnis Daring dan Pemasaran Jawa Timur Tri Sudarwanto; Dwi Yuli Rakhmawati; Erta; Hapsari Shinta Citra Puspita Dewi; Putri Hestiningrum; Febrika Yogie Hermanto
Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 3 No. 1 (2023): February
Publisher : Inspirasi Nusantara

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Abstract

This Program aims to improve the competence and abilities of teachers at the Online Business and Marketing Subject Teacher Consultation (MGMP) in Surabaya in the field of business communication. The method of implementing the activities is through training and mentoring. The era of competitive digital transformation makes the demands of the times grow rapidly. Problems that often occur are always related to the communication that will be faced. If business communication is inappropriate or has errors, it will negatively impact a company or organization. It's time to build better business communication than before because in it you will find effective forms of communication in the business world and various forms of promotion that create great opportunities in doing business. In the economic aspect, this business communication training will make it possible to find effective business communication, so that it can become a source of income in improving the economic condition of teachers.
Perilaku Produsen Pelaku Usaha Rias Pengantin Putri Hestiningrum; Dwi Yuli Rakhmawati; Siti Muhimatul Khoiroh
Nomicpedia: Journal of Economics and Business Innovation Vol. 3 No. 1 (2023): March
Publisher : Inspirasi Nusantara

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Abstract

This study discusses how the behavior of bridal makeup entrepreneurs in running their businesses. The bridal makeup business is one type of business that is engaged in services. The bridal makeup business sector relies on the creative abilities, skills, and talents of business actors in creating service selling points. The existence of bridal make-up services functions as a complement to the event of weddings and community cultural events in Malang Regency and is full of customs. To deal with fluctuations in the business climate that are influenced by customs, businessmen have different strategies, resulting in differences in turnover between businessmen. Using a qualitative approach, researchers conducted in-depth interviews with bridal makeup artists in Malang Regency to obtain primary data. The research data were analyzed using the Miles and Huberman model, and to test the validity of the data, the researcher triangulated the data. The results of the study show that there is vertical and horizontal integration behavior between bridal makeup businessmen with photographers, jasmine craftsmen, and other bridal makeup artists in running a business; bridal makeup businessmen discriminate against prices based on consumer groups; and bridal makeup businessmen carry out imitative strategies in developing services.
Digitalisasi koperasi : pengelolaan akun koperasi mahasiswa di market place Wida Wulandari; Irwan Adimas Ganda Saputra; Putri Hestiningrum
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 6, No 2 (2023): Mei
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v6i2.1556

Abstract

The Covid-19 pandemic has become one of the obstacles for student cooperatives at Surabaya State University in improving the economy. Turnover every year which continues to decline encourages administrators to immediately find solutions to problems that occur. The Community Service Program provides training in the field of digitizing student cooperatives at Surabaya State University, especially in increasing sales turnover through the marketplace, which has a significant impact. Administrators also carry out direct simulations to better understand the management of kopma account in the marketplace so that they can provide the best service for consumers and potential consumers in mthe wider community not limited to only Surabaya State University. Based on training and simulations that have been held, the questionnaire results show that the ease of managing KopmaUnesa account shows very manageable and the level of customer satisfaction based on the answers received shows very good.
Pelatihan Penggunaan Aplikasi Accurate Sebagai Upaya Peningkatan Kompetensi Mahasiswa PLP Program Studi Pendidikan Akuntansi Irwan Adimas Ganda Saputra; Wida Wulandari; Putri Hestiningrum
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 5, No 2 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v5i2.7752

Abstract

Aplikasi accurate telah digunakan dari 100.000 usaha kecil dan perusahaan besar untuk menyusun laporan keuangan. Sudah banyak sekolah kejuruan yang memasukkan aplikasi accurate ini sebagai materi pokok dalam pembelajaran akuntansi. Perguruan tinggi harus dapat menyesuaikan agar mahasiswa yang akan melaksanakan PLP di sekolah kejuruan bidang akuntansi memiliki bekal yang cukup.  Kegiatan ini diikuti oleh 32 orang yang bertujuan untuk meningkatkan pemahaman mahasiswa PLP terhadap penggunaan aplikasi accurate. Kegiatan ini berbentuk pelatihan dengan menggunakan metode ceramah, diskusi dan praktik digunakan dalam pelaksanaan kegiatan pelatihan ini. Pelatihan dilaksanakan selama 2 hari yaitu tanggal 5 dan 12 Agustus 2022. Dari hasil evaluasi diketahui bahwa secara keseluruhan tingkat pemahaman peserta pelatihan mencapai 98.35%. Hal ini menunjukkan hasil yang sangat baik. Selain itu, kegiatan ini juga menghasilkan sebuah buku yang dapat dijadikan sebagai bahan ajar. Kegiatan ini memberikan implikasi bahwa dengan adanya pelatihan ini dapat memberikan pengetahuan baru kepada mahasiswa sehingga mahasiswa mendapatkan bekal untuk menjalankan PLP nantinya.The accurate application has been used by 100,000 small businesses and large companies to prepare financial statements. Many vocational schools have included this accurate application as a subject matter in learning to account. Universities must be able to adjust so that students who will carry out PLP in vocational schools in accounting have sufficient provisions. This activity was attended by 32 people who aimed to improve PLP students' understanding of using accurate applications. This activity is in the form of training using lectures, discussion and practice methods used in this training activity. The training was held for 2 days on 5 and 12 August 2022. The evaluation results show that the overall level of understanding of the trainees reached 98.35%. This shows very good results. In addition, this activity also produced a book that can be used as teaching material. This activity implies that this training can provide new knowledge to students so that students get provisions to carry out PLP later. 
The Influence of Self-Efficacy and Social Support on Work Readiness of Business Digital Students at SMKS NU Gresik Pratama Vidyawati; Putri Hestiningrum
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.8659

Abstract

Entering the workforce requires thorough preparation given the increasingly tight competition and challenges. One of the ongoing issues is the imbalance between the number of job seekers and the available job opportunities, which also contributes to high unemployment rates, especially among graduates of Vocational Secondary Schools (SMK). Based on tracer study results from the Business Digital Program at SMKS NU Gresik, there are still some graduates who have not secured employment after graduation. This is despite the fact that SMKs are designed to produce job-ready graduates through the provision of technical and vocational skills. This research employed a quantitative method, with primary data collected directly from respondents via online questionnaires distributed using Google Form links. The collected data were then analyzed using multiple linear regression techniques with the help of IBM SPSS version 25 software. The results showed that self-efficacy has a positive influence on the work readiness of students in the Business Digital program at SMKS NU Gresik. Additionally, social support also influences their work readiness. Simultaneously, both self-efficacy and social support have a significant combined effect on the students’ readiness to enter the workforce.
PENGARUH HARGA TERHADAP LOYALITAS PELANGGAN TRANSPORTASI ONLINE INDRIVE DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI Vira Farida; Putri Hestiningrum
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 14 No. 1 (2026)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v14n1.p47-56

Abstract

This study aims to determine the effect of price on customer loyalty among InDrive online transportation users in Surabaya and to determine the role of customer satisfaction as a mediating variable in the relationship between price and customer loyalty. The type of research used is causal with a quantitative approach. The sample used is InDrive online transportation users in Surabaya City with an age range of 15-59 years who have used InDrive at least 2 times. The sampling technique used a purposive sampling technique with a sample size of 115 respondents. The data analysis technique used is Partial Least Square Structural Equation Modeling (PLS-SEM) using SmartPls software. The results of the study indicate that price affects customer satisfaction, customer satisfaction affects customer loyalty, price does not affect customer loyalty. Other findings indicate that price affects customer loyalty through customer satisfaction.
PENGARUH PEMBELAJARAN KEWIRAUSAHAAN, LITERASI DIGITAL, DAN PEMANFAATAN MEDIA SOSIAL TERHADAP MINAT BERWIRAUSAHA SISWA SMKN 1 SURABAYA Tita Fitria; Putri Hestiningrum
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 14 No. 1 (2026)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v14n1.p29-39

Abstract

This study aims to determine the effect of entrepreneurship learning, digital literacy, and social media utilization on students' entrepreneurial interest at SMK Negeri 1 Surabaya. This study uses a quantitative approach with a causal associative method. The population in this study were 349 students of grade XI majoring in Digital Business, Accounting, and Management. Using a simple random sampling technique with a sample size of 187 students. The instrument used was an online questionnaire via Gform. Data processing used SPSS version 25. The results showed that the entrepreneurship learning variable influenced students' entrepreneurial interest. The digital literacy variable did not influence students' entrepreneurial interest. The use of social media influenced students' entrepreneurial interest. Simultaneously, entrepreneurship learning, digital literacy, and social media utilization influenced students' entrepreneurial interest.
PENGARUH BRAND IMAGE, BRAND TRUST, DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER PADA ANGGOTA MAPALA DI SURABAYA Salvado Andriano; Putri Hestiningrum
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 14 No. 1 (2026)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

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Abstract

Penelitian ini dilaksanakan dengan tujuan untuk menganalisis sejauh mana pengaruh brand image, brand trust, dan brand awareness terhadap keputusan pembelian produk Eiger di kalangan anggota MAPALA Surabaya. Penelitian ini dilatarbelakangi oleh meningkatnya kebutuhan masyarakat akan perlengkapan outdoor yang terus berkembang seiring dengan semakin populernya aktivitas alam bebas di tengah masyarakat. Secara metodologis, penelitian ini menerapkan pendekatan kuantitatif melalui metode survei dengan melibatkan 130 orang responden sebagai sampel penelitian. Proses analisis data dilakukan menggunakan teknik regresi linear berganda dengan memanfaatkan perangkat lunak SPSS. Hasil pengujian mengungkapkan bahwa brand image terbukti berpengaruh negatif dan signifikan terhadap keputusan pembelian konsumen. Berbeda dengan hal tersebut, brand trust dan brand awareness justru tercatat memberikan pengaruh yang positif dan signifikan terhadap keputusan pembelian. Secara simultan, ketiga variabel tersebut secara bersama-sama terbukti berpengaruh signifikan terhadap keputusan pembelian, yang ditunjukkan oleh nilai koefisien determinasi sebesar 94,2%. Lebih jauh, temuan penelitian ini menunjukkan bahwa brand trust merupakan variabel yang paling dominan pengaruhnya dalam membentuk keputusan pembelian produk Eiger di kalangan anggota MAPALA Surabaya.
PENGARUH PEMBELAJARAN KEWIRAUSAHAAN, EKSPEKTASI PENDAPATAN, DAN LINGKUNGAN SEKOLAH TERHADAP MINAT BERWIRAUSAHA SISWA JURUSAN BISNIS DIGITAL SMK LABSCHOOL UNESA 1 SURABAYA Intan Permata Sari; Putri Hestiningrum
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 14 No. 2 (2026): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v14n2.p178-188

Abstract

A person's interest in entrepreneurship, including students, is not an innate trait. Instead, this interest is shaped by various factors that influence interest in the soul, namely internal and external factors. Internal factors that have an important role in fostering entrepreneurial interest are learning or knowledge about entrepreneurship. External factors that contribute to fostering entrepreneurial interest are income expectations and the school environment. This study aims to determine the effect of entrepreneurship learning, income expectations, and the school environment on the entrepreneurial interest of students majoring in Digital Business at SMK Labschool Unesa 1 Surabaya. This study uses a quantitative approach with a causal associative method. The study population was all students majoring in Digital Business with a total of 82 students selected using a saturated sampling technique. The instrument used was an online questionnaire via Gfrom. The results of the study indicate that entrepreneurship learning, income expectations, and the school environment influence students' entrepreneurial interest, both partially and simultaneously.
Co-Authors Dwi Yuli Rakhmawati Erta Febrika Yogie Hermanto hapsari Shinta Citra Puspita Dewi Intan Permata Sari Irwan Adimas Ganda Saputra Pratama Vidyawati Salvado Andriano Siti Muhimatul Khoiroh Tita Fitria Tri Sudarwanto Vira Farida WIDA WULANDARI Wida Wulandari