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All Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN ASSET: Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Asia Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Agniya Thahira
Universitas Siber Muhammadiyah
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH VIRAL MARKETING DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI PLATFORM TIKTOK Ana Rimbasari; Rina Eka Widjayanti; Agniya Thahira
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 6, No 2 (2023)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.123 KB) | DOI: 10.25273/capital.v6i2.15304

Abstract

Penelitian ini bertujuan mengetahui pengaruh viral marketing dan social media marketing terhadap keputusan pembelian pada platform TikTok. Populasi dalam penelitian ini yaitu pengguna TikTok. Jumlah sampel yang digunakan sebanyak 160 responden dan pengambilan sampel menggunakan teknik purposive sampling. Data penelitian dilakukan uji validitas dan reliabilitas. Uji hipotesis dilakukan dengan uji regresi linear berganda yang dipergunakan dalam penelitian ini. Hasil pengujian menunjukkan bahwa (1) Hasil pengujian hipotesis pertama menunjukkan viral marketing berpengaruh positif terhadap keputusan pembelian di platform TikTok. (2) Hasil pengujian hipotesis kedua menunjukkan social media marketing berpengaruh terhadap keputusan pembelian di platform Tiktok.
Peningkatan Berkelanjutan: Pendekatan Analisis Tulang Ikan Agniya Thahira
ASSET: Jurnal Manajemen dan Bisnis Vol 6, No 1 (2023): Juni
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v6i1.7090

Abstract

Penelitian ini bertujuan untuk menjelaskan bagaimana penerapan dan kendala di perusahaan UD. Membiri Kendari melalui aplikasi fishbone analysis terkait dengan tenaga kerja, metode kerja, mesin, bahan baku, dan lingkungan. Informan dalam penelitian ini adalah seluruh karyawan UD. Membiri Kendari yang berjumlah 22 orang. Metode pengumpulan data yang digunakan adalah Review Literature dan wawancara, Analisis data yang digunakan adalah analisis deskriptif kualitatif.  Hasil penelitian menyatakan bahwa penerapan aplikasi fishbone analysis di masa seperti ini cocok di terapkan, karena sistem ini memiliki kelebihan dimana mampu menemukan kendala, kemudian menggunakannnya untuk melakukan perbaikan kualitas produksi yang berkelanjutan.
CONSUMER PURCHASE DECISIONS IN TIKTOK LIVE: ANALYZING THE ROLE OF INFLUENCER CREDIBILITY, IMMERSION, AND ENGAGEMENT Ana Rimbasari; Agniya Thahira
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 8 No. 1 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v8i1.20886

Abstract

This study examines the impact of influencer credibility, immersion, and involvement on purchase decisions through TikTok Live. Employing a quantitative method, the research collected data from 250 active TikTok users participating in Live sessions. The findings indicate that influencer credibility, immersion, and involvement significantly influence purchase decisions, with influencer credibility being the most dominant factor. The study recommends strategies to enhance engagement and immersion during Live sessions to strengthen the impact of influencer credibility. These insights provide digital marketers with guidance on optimizing influencer marketing strategies on TikTok.
Integrating Accountability, Governance, And Legal Risk: Lessons Learned From The Efishery Business Model Afriansyah Tanjung; Agniya Thahira; Farinza Tiara Indani; Moh Lubsi Tuqo Romadhan
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2833

Abstract

Purpose: This paper aims to explicitly analyze the complex challenges of accountability, corporate governance, and legal risk faced by the Indonesian agritech unicorn, eFishery, as it manages rapid growth. The study addresses critical issues like alleged financial fraud, miscommunication, and resulting trust deficits, highlighting the imperative for transparent and accountable management to ensure sustainable growth in the agritech sector. Method: The research employs a descriptive qualitative approach with a case study design. Data was collected from secondary sources, including primary legal materials (e.g., Civil Code, UU ITE, OJK regulations) and secondary legal materials (e.g., journal articles, media reports). Content analysis with a thematic focus on accountability, governance, and legal risk was used for data analysis. Practical Applications: The findings offer crucial lessons learned and policy recommendations for other technology-based startups in Indonesia and the wider startup ecosystem. It emphasizes the practical steps of strengthening governance structures, enhancing transparency, and implementing robust internal oversight to build legally compliant and sustainable business models. Conclusion: The study concludes that integrating accountability and transparency from the early stages of growth and implementing Good Corporate Governance (GCG) are key to mitigating risks and ensuring eFishery's long-term sustainability. Governance failures, including ineffective oversight and a less assertive Board of Commissioners, must be addressed to maintain integrity and stakeholder trust.
Pengaruh Influencer, Online Innovation, dan Media Sosial Tiktok terhadap Keputusan Pembelian Produk Fashion yang dilakukan oleh Gen Z di Kota Tasikmalaya Gina Febriani; Agniya Thahira
ASSET: Jurnal Manajemen dan Bisnis Vol. 8 No. 1 (2025): Juni
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v8i1.11775

Abstract

Peningkatan penetrasi internet di Indonesia, khususnya di kalangan Generasi Z (Gen Z), telah mendorong pertumbuhan belanja online. TikTok, sebagai platform media sosial yang populer di kalangan Gen Z, menawarkan fitur e-commerce TikTok Shop, memungkinkan pemasaran produk secara langsung. Strategi influencer marketing, di mana pengaruh media sosial bekerja sama dengan merek untuk mempromosikan produk, menjadi trend di kalangan Gen Z, terutama dalam konteks fashion. Penelitian ini bertujuan untuk melihat sejauh mana pengaruh influencer, online innovation, dan media sosial Tik Tok terhadap keputusan pembelian produk fashion yang dilakukan oleh Gen Z di Kota Tasikmalaya. Sempel penelitian ini yaitu seluruh Gen Z yang ada di Kota Tasikmalaya, sedangkan sampel yang digunakan berjumlah 70. Hasil dari penelitian ini yaitu : 1) Terdapat pengaruh online innovation terhadap keputusan pembelian, dibuktikan dengan uji t yaitu nilai signifikansi sebesar 0,006 < 0,05 dan nilai t hitung 2.824 > t tabel 1.996. Terdapat pengaruh influencer terhadap keputusan pembelian, dibuktikan dengan uji t yaitu nilai signifikansi sebesar 0,001 < 0,05 dan nilai t hitung 5.044 > t tabel 1.996. Terdapat pengaruh media sosial Tik Tok terhadap keputusan pembelian, dibuktikan dengan uji t yaitu nilai signifikansi sebesar 0,001 < 0,05 dan nilai t hitung 5.848 > t tabel 1.996. Terdapat pengaruh online innovation, influencer dan media sosial Tik Tok terhadap keputusan pembelian, dibuktikan dengan hasil uji f yaitu nilai signifikansi sebesar 0,001 < 0,05 dan nilai f hitung 15.592 > dari f tabel 2.74. Jadi diketahui bahwa semua variabel X mempengaruhi variabel Y baik secara parsial maupun simultan.
Evaluating the Financial Health of Islamic Banks: A CAMEL Approach at PT BPRS HIK MCI Santosa Santosa; Agniya Thahira; Ana Rimbasari
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 10 No 1 (2026): Jurnal Relevansi: Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v10i1.371

Abstract

This study aims to analyze the financial soundness of PT BPRS HIK MCI using the CAMEL framework, which comprises Capital, Asset Quality, Management, Earnings, and Liquidity, within the context of recent economic dynamics. The research employs a quantitative approach with a descriptive-analytical design. Secondary data were obtained from the financial statements of PT BPRS HIK MCI for the observed period. Data analysis was conducted by calculating financial ratios representing each CAMEL component and comparing the results with the applicable banking soundness standards. The findings indicate that the overall financial soundness of PT BPRS HIK MCI falls into the healthy category. The capital adequacy ratio reflects the bank’s ability to absorb potential risks, asset quality remains within acceptable limits, operational efficiency is relatively well maintained, profitability demonstrates positive performance, and liquidity is sufficient to support the bank’s intermediation function. These results suggest that the bank’s risk management practices and financial management have been implemented effectively. This study provides managerial implications emphasizing the importance of strengthening capital structure, improving financing quality, enhancing operational efficiency, and maintaining adaptive liquidity management to ensure the sustainability and stability of Islamic rural banks amid economic uncertainty.
Co-Authors Afriansyah Tanjung Ana Rimbasari Farinza Tiara Indani Gina Febriani Moh Lubsi Tuqo Romadhan Rina Eka Widjayanti Santosa Santosa