Article Per Year (5 Year)
p-Index From 2021 - 2026
1.332
P-Index
This Author published in this journals
All Journal Journal of Governance Community Engagement and Emergence Journal (CEEJ) RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) Jurnal Ekonomi Neo Journal of economy and social humanities Abdimas Paspama
Yulianah Yulianah
Perbanas Institute, Jakarta, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Mathematics Public Health Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
POST-PANDEMIC MSME BUSINESS STRATEGY: DIGITAL MARKETING INNOVATION AND TRANSFORMATION Grace Citra Dewi; Yulianah Yulianah; Deny Bernardus; Bambang Sugiyono Agus Purwono; Chicilia Nova Yatna
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Today, small and micro-sized firms, also known as MSMEs, are one of the types of companies that provide essential assistance to the economic endeavors of the local community. The expansion of micro, small, and medium-sized enterprises demonstrates that this industry continues to play an important role in the economy of the community. Nevertheless, the COVID 19 Pandemic has had a significant effect on this industry. MSME actors need to develop a variety of business strategies and then transform those strategies into activities that involve digital marketing if they want their businesses to survive and thrive. As a result, the objective of this study is to conduct an analysis of the business strategy that will be utilized by MSMEs following the conclusion of the pandemic, with a focus on digital marketing and internet marketing. This investigation takes a qualitative approach and makes use of descriptive research tools. The findings of the study indicate that developing a digital business strategy can be an alternative survival strategy for MSMEs during the current Covid19 pandemic. This can be accomplished through digital and online marketing as well as the development of innovation through the improvement of product quality and improvements in product attributes. It is hoped that this modification to the strategy will allow the company to increase its market share and keep its turnover steady during the pandemic, while at the same time being able to adapt to the changes that are occurring in the business environment as a result of the digital age.
THE INFLUENCE OF PERFORMANCE MANAGEMENT AND COMPENSATION ON THE PRODUCTIVITY OF HOTEL EMPLOYEES Ariyanto Ariyanto; Yulianah Yulianah
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the simultaneous and partial effect of performance management and compensation on employee productivity. The research method used is associative research using quantitative methods. The population in this study was 300 respondents so that the research sample was 50 respondents using the slovin method. The results of the processing of multiple linear regression analysis are that performance management and compensation have a simultaneous and partial effect on the productivity of Hotel Maya Ubud Resort & Spa hotel employees. The magnitude of the influence of performance management and compensation on productivity is able to contribute as much as 64.6%.
Gender in the Bandung City Electronic Stunting Data Collection (e-Penting) Program: Policy, Monitoring And Evaluation Willya Achmad; Yulianah Yulianah
Journal of Governance Volume 8 Issue 4: (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jog.v8i4.23015

Abstract

This research aims to analyze the role of gender in the Electronic Stunting Data Collection Program (e-important) in Bandung City, with a focus on policy, monitoring and evaluation in preventing stunting. This research uses a qualitative approach with descriptive methods. The research results show that the e-Penting program in Bandung City has had a positive impact in recording stunting data with a strong gender mainstreaming approach. The data collected involved the active participation of women at various levels, from posyandu to sub-districts, producing more in-depth information about the impact of the program on women and men. This program successfully integrates gendered data analysis into the monitoring process, providing more comprehensive insight into gender inequality in stunting rates and access to health services. The evaluation showed that women's participation as direct users and stakeholders supported the success of the program, with women's opinions and experiences significantly integrated in the analysis of the program's successes and shortcomings. In this way, e-Penting is not only an effective tool for recording stunting data, but also a pioneer in realizing gender equality and women's empowerment through information technology innovation.
TALENT MANAGEMENT IN EDUCATION: DEVELOPING TEACHER COMPETENCE IN THE DIGITAL ERA Melania, Melania; Yulianah, Yulianah
Research and Development Journal of Education Vol 10, No 2 (2024)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/rdje.v10i2.26039

Abstract

The increasingly rapid digital transformation requires teachers to have relevant and adaptive skills in utilizing technology as part of the learning process. Talent management plays an important role in ensuring continuous competency development for teachers through various training programs, career development, and performance evaluation. This study aims to analyze talent management in education, especially related to the development of teacher competencies in the digital era. This study uses a qualitative approach with a descriptive method. The results of the study indicate that talent management plays an important role in developing teacher competencies in the digital era with a focus on talent identification, training, mentoring, technology utilization, and performance evaluation. This process not only improves teachers' teaching skills but also encourages innovation and collaboration in the educational environment. With the right support and constructive feedback, talent management creates a positive school culture, where teachers feel valued and motivated to develop. Despite challenges such as limited resources, successful talent management can significantly improve the quality of education and help teachers adapt to changing times. Overall, investment in talent management contributes to achieving a better vision of education in a competitive global context.
Development Human Resources in Place Cisoka Village Tour Regency Sumedang through Empowerment Yulianah Yulianah; Chicilia Nova Yatna; Suharyanto Suharyanto
Abdimas Paspama Vol. 3 No. 01 (2024): Abdimas Paspama, December 2024
Publisher : Abdimas Paspama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Source Power humans are very important For reach objective . For produce Productive individuals are required good management and development . Development source Power man is form real empowerment . Object tour will develop If source Power the human quality . For example , Tourism Village Cisoka in Sumedang own potency but left behind Because its management less than optimal. Therefore the , Research This aim For explore and analyze empowerment source Power human resources (HR) in place Cisoka Village tourism , Regency Sumedang . Study This use method descriptive with approach qualitative For analyze and explain empowerment source Power humans in objects Cisoka Village tour . Data is collected through observation directly at the Cisoka Village location and interview with parties related like manager and supervisor of Cisoka Village . Research result show that empowerment source Power human resources (HR) in Cisoka Village , Citengah Village , District South Sumedang , via training and practice straight away , have succeed increase capacity public in manage destination tour . previous society not enough realize potency tourism in the village they now more understand and engage active in management tourist . Training management travel and practice field give necessary skills For developing Cisoka Village become destination attractive and sustainable tourism . Evaluation through questionnaire show that training This impact positive , improving knowledge and skills society , as well give contribution significant to development tourist local.
Pengaruh Promosi Digital, Kemudahan Penggunaan, dan Kepercayaan Terhadap Minat Pembelian Cryptocurrency di Platform Indodax Ardimas Arifin; Suharyanto Suharyanto; Yulianah Yulianah
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 6 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8649

Abstract

Meningkatnya tren investasi aset digital di Indonesia menunjukkan antusiasme masyarakat terhadap instrumen keuangan berbasis teknologi. Namun, masih banyak calon pengguna yang ragu untuk terlibat karena keterbatasan pemahaman, keraguan terhadap platform digital, dan persepsi terhadap keamanan transaksi. Penelitian ini bertujuan untuk menganalisis pengaruh promosi digital, kemudahan penggunaan, dan kepercayaan terhadap minat pembelian cryptocurrency pada platform Indodax. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden yang merupakan pengguna aktif Indodax. Teknik analisis data yang digunakan adalah regresi linier berganda dengan bantuan perangkat lunak SPSS versi 26. Hasil penelitian menunjukkan bahwa ketiga variabel independen, yaitu promosi digital, kemudahan penggunaan, dan kepercayaan, secara parsial maupun simultan berpengaruh positif dan signifikan terhadap minat pembelian cryptocurrency. Dari ketiga variabel tersebut, kepercayaan menjadi faktor yang paling dominan memengaruhi minat pengguna. Implikasi dari penelitian ini menunjukkan bahwa peningkatan literasi digital, penyampaian informasi promosi yang lebih jelas, serta edukasi tentang keamanan sistem perlu diperhatikan guna membangun kepercayaan dan meningkatkan partisipasi pengguna terhadap investasi cryptocurrency melalui platform Indodax.
The Concept of Social Entrepreneurship as a Form of Social Motives and Career Paths according to a Psychosocial Perspective Yulianah
Neo Journal of economy and social humanities Vol 2 No 1 (2023): Neo Journal of Economy and Social Humanities, March 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i1.87

Abstract

The notion of social entrepreneurship can offer answers to social problems prevalent in today's society, particularly in entrepreneurship and social innovation. The idea of social entrepreneurship is a brand-new and interesting research area that piques the interest of the vast majority of scholars currently working in the field. In the context of social entrepreneurship, this review aims to isolate pertinent research issues in social psychology. This investigation takes a qualitative approach and makes use of descriptive research tools. Due to the many investigative research, individual qualities, societal motivations, and a specific vocational identity were some of the possible psychosocial elements discovered necessary for this sort of entrepreneurship. In addition, various perspectives on society, organizational goals, and psychosocial aspects of organizational behaviour were incorporated.
Co-Authors Ardimas Arifin Ariyanto Ariyanto Bambang Sugiyono Agus Purwono Chicilia Nova Yatna Chicilia Nova Yatna Denny Bernardus Grace Citra Dewi Jumawan, Jumawan Melania Melania Suharyanto Suharyanto Suharyanto Tengku Riza Zarzani N Willya Achmad