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All Journal Jurnal Ekonomi
Yulianah Yulianah
Perbanas Institute
Economics, Econometrics & Finance

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POST-PANDEMIC MSME BUSINESS STRATEGY: DIGITAL MARKETING INNOVATION AND TRANSFORMATION Grace Citra Dewi; Yulianah Yulianah; Deny Bernardus; Bambang Sugiyono Agus Purwono; Chicilia Nova Yatna
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Today, small and micro-sized firms, also known as MSMEs, are one of the types of companies that provide essential assistance to the economic endeavors of the local community. The expansion of micro, small, and medium-sized enterprises demonstrates that this industry continues to play an important role in the economy of the community. Nevertheless, the COVID 19 Pandemic has had a significant effect on this industry. MSME actors need to develop a variety of business strategies and then transform those strategies into activities that involve digital marketing if they want their businesses to survive and thrive. As a result, the objective of this study is to conduct an analysis of the business strategy that will be utilized by MSMEs following the conclusion of the pandemic, with a focus on digital marketing and internet marketing. This investigation takes a qualitative approach and makes use of descriptive research tools. The findings of the study indicate that developing a digital business strategy can be an alternative survival strategy for MSMEs during the current Covid19 pandemic. This can be accomplished through digital and online marketing as well as the development of innovation through the improvement of product quality and improvements in product attributes. It is hoped that this modification to the strategy will allow the company to increase its market share and keep its turnover steady during the pandemic, while at the same time being able to adapt to the changes that are occurring in the business environment as a result of the digital age.
THE INFLUENCE OF PERFORMANCE MANAGEMENT AND COMPENSATION ON THE PRODUCTIVITY OF HOTEL EMPLOYEES Ariyanto Ariyanto; Yulianah Yulianah
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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The purpose of this study is to determine the simultaneous and partial effect of performance management and compensation on employee productivity. The research method used is associative research using quantitative methods. The population in this study was 300 respondents so that the research sample was 50 respondents using the slovin method. The results of the processing of multiple linear regression analysis are that performance management and compensation have a simultaneous and partial effect on the productivity of Hotel Maya Ubud Resort & Spa hotel employees. The magnitude of the influence of performance management and compensation on productivity is able to contribute as much as 64.6%.
Co-Authors Ariyanto Ariyanto Bambang Sugiyono Agus Purwono Chicilia Nova Yatna Denny Bernardus Grace Citra Dewi