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All Journal JAM : Jurnal Aplikasi Manajemen J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Jurnal Abadimas Adi Buana JURNAL MANAJEMEN BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Ekonomi Peka: Jurnal Pengabdian Kepada Masyarakat The South East Asian Journal of Management Journal Research of Social Science, Economics, and Management Jurnal Multidisiplin Sahombu Nomico Journal Pesona Indonesia

Grace Citra Dewi

Universitas Ciputra

Author-ID : 1041010

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Community Engagement for Development (CED-WMCUS) 2019: Enlivening the Spirit of Sharing and Caring Andi Anugerah Amrullah; Monica Adjeng Erwita; Wahyudi Wibowo; Deatri Arumsari Agung; Yuliasti Ika Handayani; Yulika Rosita Agrippina; Grace Citra Dewi
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2020): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Community Engagement for Development (CED) merupakan kegiatan tahunan yang bertujuan untuk mengembangkan daerah tertinggal serta memberikan kesempatan bagi mahasiswa untuk mengaplikasikan ilmu yang didapat di dalam kelas perkuliahan bagi kemaslahatan masyarakat. Di tahun ini, kami berkesempatan membawa mahasiswa asing dari berbagai negara di Asia Tenggara untuk membantu masyarakat di desa Puhsarang, Kediri mengatasi berbagai macam permasalahan; mulai dari pendidikan, manajemen Bisnis UMKM, serta krisis sampah yang melanda desa tersebut.

Dampak Pemakaian Media Sosial Terhadap Perkembangan Usaha Mikro (Studi Pada Usaha Makanan Kaki Lima) grace citra dewi
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 3 No 1 (2019)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Penggunaan media sosial untuk pengembangan usaha bukan hal yang baru bagi pelaku usaha. Walaupun demikian, pelaku usaha makanan skala mikro masih banyak yang ragu memanfaatkan media sosial untuk mengembangkan usahanya. Banyak juga diantara mereka yang sudah menggunakan media sosial, tetapi tidak juga mengalami kemajuan dalam usahanya. Penelitian ini membahas bagaimana pengaruh media sosial terhadap pengembangan usaha mikro, khususnya bidang makanan, menurut persepsi mereka yang pernah menggunakannya. Menggunakan metode kualitatif dengan pendekatan fenomenologi, hasil penelitian menunjukkan bahwa penggunaan media sosial diyakini sangat membantu pengembangan pemasaran. Teknologi agar dapat dimanfaatkan dengan optimal penggunaannya, maka pengusaha harus selalu mengikuti perkembangan media sosial itu sendiri. Dalam jangka panjang, media sosial bukan hal yang paling menentukan untuk meningkatkan penjualan, dukungan produk dan layanan yang baik adalah kunci dalam mencapai peningkatan penjualan jangka panjang. Hasil penelitian ini masih bisa dilanjutkan untuk mendapatkan hasil yang lebih sempurna sebagai salah satu teori pengembangan usaha mikro.

POST-PANDEMIC MSME BUSINESS STRATEGY: DIGITAL MARKETING INNOVATION AND TRANSFORMATION Grace Citra Dewi; Yulianah Yulianah; Deny Bernardus; Bambang Sugiyono Agus Purwono; Chicilia Nova Yatna
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Today, small and micro-sized firms, also known as MSMEs, are one of the types of companies that provide essential assistance to the economic endeavors of the local community. The expansion of micro, small, and medium-sized enterprises demonstrates that this industry continues to play an important role in the economy of the community. Nevertheless, the COVID 19 Pandemic has had a significant effect on this industry. MSME actors need to develop a variety of business strategies and then transform those strategies into activities that involve digital marketing if they want their businesses to survive and thrive. As a result, the objective of this study is to conduct an analysis of the business strategy that will be utilized by MSMEs following the conclusion of the pandemic, with a focus on digital marketing and internet marketing. This investigation takes a qualitative approach and makes use of descriptive research tools. The findings of the study indicate that developing a digital business strategy can be an alternative survival strategy for MSMEs during the current Covid19 pandemic. This can be accomplished through digital and online marketing as well as the development of innovation through the improvement of product quality and improvements in product attributes. It is hoped that this modification to the strategy will allow the company to increase its market share and keep its turnover steady during the pandemic, while at the same time being able to adapt to the changes that are occurring in the business environment as a result of the digital age.

Application of Business Strategy to Create Competitive Advantage in Indonesian Micro, Small and Medium Enterprises Grace Citra Dewi; Yulianah Yulianah; Ria Sandra Alimbudiono; Daniel Kurniawan
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.481

This research is the result of a review of the importance of formulating, designing, and implementing long-term strategies. The purpose of this research is to discuss how business strategies enable competitive advantage in organizations through their design, formulation, implementation, and control. This review was conducted as part of this research. Companies can no longer achieve a competitive advantage solely through the prices of their goods and/or services, nor can they achieve profitability in the short term; instead, their focus has shifted to the development of long-term strategies. Methodologies such as descriptive qualitative research from a theoretical point of view, analysis, synthesis, and documentary review of bibliographic references related to business strategy, as a generator of business competitive advantage, and how to achieve returns through long-term strategic planning are utilized in this study. As one of the conclusions, it is clear that the importance of developing, designing, and putting into action strategies that make it possible to achieve long-term results cannot be overstated, given that the role of managers is currently restricted to the production of financial performance.

INTRODUKSI PEMANFAATAN HIDROPONIK UNTUK BUDI DAYA TANAMAN KANGKUNG Bambang Sugiyono Agus Purwono; Wahyudi Henky Soeparto; Grace Citra Dewi; Tommy Christian Efrata
Jurnal Abadimas Adi Buana Vol 7 No 01 (2023): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v7.i01.a7236

Hidroponik merupakan suatu metode budi daya tanaman perdu yang tidak perlu menggunakan tanah. Luas lahan di pemukiman relatif tidak luas, sehingga perlu solusi untuk budi daya tanaman, juga persentase Ruang terbuka Hijau (RTH) masih sempit di bawah 30%. Jumlah bangunan di Perumahan Dirgantara Permai adalah 750 unit dengan luas lahan adalah 135, 180, dan 225 m2 dan luas bangunan adalah 45 m2 dan 54 m2. Fasilitas umum dan lapangan terbuka relatif masih sempit. Ada pun tujuan pengabdian masyarakat ini adalah untuk melakukan sosialisasi tentang pemanfaatan peralatan hidroponik untuk menanam yang bermanfaat di dalam kebutuhan sehari-hari. Peralatan hidroponik dengan ukuran 2,5 m x 2 m dengan bahan baku pipa PVC, dan profil aluminium. Pipa PVC dengan diameter 3, 3,5, dan 4 inci dan panjang 2 m dan bertingkat. Secara paralel atau secara horisontal ada 4 batang dan secara vertikal ada 4 tingkat. Jarak antar lubang bibit tanaman adalah 15, 20, dan 25 cm dan tiap pot ada 5 biji benih tanaman kangkung. Hasil adalah sayuran tanaman kangkung untuk kebutuhan sehari-hari dan bisa dipanen sampai 5 kali setelah berumur antara 24 sampai 30 hari. Daun kangkung memiliki rasa manis dan serat daun kangkung yang lunak.

THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND CREDITABILITY TOWARD PURCHASE INTENTION USING MODERATING CUSTOMER ATTITUDE IN INDONESIAN CONSUMERS OF GOJEK ONLINE PUBLIC TRANSPORTATION SYSTEM Grace Citra Dewi; Gladys Greselda Gosal; Teofilus Teofilus; Sutanto Hidayat; Bambang Sugiyono Agus Purwono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6975

Social media marketing has turned into a significant part of digital marketing techniques for brands and organizations. Utilizing the force of social media necessitates that you keep awake to date with its steadily changing landscape. “Gojek” (Online-public transportation sytem), a popular ride hailing platform in Indonesia, which uses social media marketing techniques to stay competitive in the market. in particular, discussed the impacts of social media influencer marketing and brand credibility toward purchase intention of Gojek services with the mediating role of customer attitude. The purpose of this research are: 1) to analyze the effects of social media influencer marketing towards customer attitude. 2) to analyze the effects of brand credibility towards customer attitude. 3) to analyze the effects of customer attitude towards purchase intention. This research design uses a Quantitative approach and are used to study certain populations and samples. Research variables are Social Media Influencer Marketing, Brand Credibility, Customer Attitude, and Purchase Intention. Number of respondent is 75 male and 76 female. The research results are Gojek had many great social media influencers, to increase their customer attitude, Gojek can create more social media influencers by focusing on the influencer’s popularity based on the questionnaire result, Brand credibility has a positive effect toward customer attitude, and Customer attitude has a positive effect toward purchase intention.

Relationships Among Crisis Leadership, Innovation Capability, Implementation of Business Continuity Management, and Sustainable Performance in The Covid-19 Pandemic Kurniawan, Daniel; Tambunan, Damelina; Dewi, Grace Citra
The South East Asian Journal of Management Vol. 18, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Research Aims: This study explores the dynamics between crisis leadership (CLE) and sustainable performance (SP) during the COVID-19 pandemic, investigating the mediating roles of innovation capability (IC) and business continuity management (BCM). Design/Methodology/Approach: Utilising questionnaires from 209 respondents and employing quantitative approaches, this research examines the connections between CLE, IC, BCM, and SP, employing PLS-SEM for analysis. Research Findings: CLE significantly influences both IC and BCM, while IC positively impacts SP. This study also highlights the moderating roles of IC and BCM in enhancing organisational resilience. Theoretical Contribution/Originality: The study unveils the substantial influence of CLE on IC and BCM, emphasising their importance in bolstering SP. These findings deepen our understanding of crisis leadership, innovation capability, BCM, and sustainable performance dynamics. Managerial Implication in the Southeast Asian Context: IPMA findings underscore BCM's significance for organisational sustainability, emphasising its alignment with effective CLE. Prioritising BCM alongside fostering IC is essential for organisational adaptability and innovation. Research Limitation & Implications: While focusing on specific variables, the study acknowledges the potential influence of other factors that are not mentioned. Future research should explore these aspects, incorporating the Resource-Based View and Dynamic Capabilities Theory for a comprehensive understanding.

The Effectiveness Of Sabo Dam Modular As A Clean Water Intake Weir (Case Study Of Work For Huntap Tondo Raw Water Project) In Palu City, Central Sulawesi Eko Prasetyo; Erni Yulianti; Grace Citra Dewi
Journal Research of Social Science, Economics, and Management Vol. 3 No. 04 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i04.582

This research discusses the topography and geology of Palu City, Central Sulawesi, as well as the condition of the land around the "Works for Huntap Tondo Raw Water" project. The research results show that environmental factors, topography, geology, and soil conditions influence project planning and implementation. Therefore, a deep understanding of these factors is essential in ensuring the success and sustainability of the project. This research shows that the planning and implementation of the "Works for Huntap Tondo Raw Water" project in Palu City, Central Sulawesi, must pay attention to diverse geographical and geological conditions, soil conditions, and environmental factors in ensuring the success and sustainability of the project. Apart from that, the use of Modular Sabo Dam technology as a clean water intake weir is also an efficient and effective solution in managing the water supply in this project. The involvement of local residents also needs to be considered in project implementation to ensure success and support the surrounding environment. Key words: topography, geology, soil conditions, Sabo Modular Dam, Huntap Tondo Raw Water, local residents.

Identification Of Risk Sources And Corrective Actions For Cost Overrun In The Management Of Subcontractors For The Rimp Los Package 03 Project In Indramayu, West Java Eko Prasetyo; Erni Yulianti; Grace Citra Dewi
Journal Research of Social Science, Economics, and Management Vol. 3 No. 5 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i5.589

This research examines the sources of cost overrun risk in construction project management, focusing on the Range Irrigation Modernization Project (RIMP) LOS Package 03 in Indramayu, West Java. Through data analysis and literature review, major risk sources are identified, including inadequate supervision of subcontractors, subcontractor inability to complete tasks on schedule, and poorly coordinated design changes. Additionally, environmental project factors, such as unpredictable weather conditions and project site accessibility, are analyzed. The findings contribute to understanding project management practices and provide corrective action guidelines to mitigate cost overrun risks.

ANALYSIS OF THE MARKETING MIX STRATEGY ON PURCHASE INTENTIONS AT MINIMARKET ALFA M LEBO SIDOARJO Dewi , Grace Citra; Purwono, Bambang Sugiyono Agus; Bernardus, Denny; Efrata, Tommy Christian; Yulianah, Yulianah
Jurnal Multidisiplin Sahombu Vol. 3 No. 01 (2023): Jurnal Multidisiplin Sahombu, July 2023
Publisher : Sean Institute

This research was conducted to analyze the influence of the marketing mix strategy on consumer repurchase intention. This research is based on the widespread presence of shopping centers, especially in the retail section. This requires business people to know more about the right marketing mix used to influence consumer purchase intentions in order to maintain the smooth running of their business. Thus, the purpose of this research is to examine how the marketing mix strategy at Alfa M Lebo Sidoarjo affects shoppers' propensity to make a purchase. This study employs a quantitative approach, and it is a descriptive, causal study. Non-probability sampling with incidental sampling was utilized for this investigation, and its total sample size was 100. SPSS 22.0 for Windows is utilized for both descriptive and simple linear regression analysis of the data. Findings indicated that Alfa M Lebo Sidoarjo's marketing mix strategy significantly influenced shoppers' intent to make a purchase. Where the marketing variable received a good response with a score of 82.54 percent and the purchase intention variable was also in the good category, namely 77.86 percent. Overall, the marketing mix variable has enough influence on purchase intention, which is equal to 46.0 percent.

Co-Authors Alexander Wahyudi Henky Soeparto Andi Anugerah Amrullah Anshar Daud Bambang Sugiyono Agus Purwono Chicilia Nova Yatna Damelina B. Tambunan Daniel Kurniawan Daniel Kurniawan Deatri Arumsari Agung Denny Bernardus Eko Prasetyo Erwita, Monica Adjeng Eunice Ali Gladys Greselda Gosal Handayani, Yuliasti Ika Harmadi, Ashur Hartono Subagio Mamay Komarudin Mohammad Naufaluddin Mulyanti, Dwi Retno Purwono, Bambang Sugiyono Agus Ria Sandra Alimbudiono Rismawati br Sitepu Selano, Elysabeth Christy Diandra Siahaan, Salmon Charles P. T. Sigit, Nanta Siti Aisyah Sutanto Hidayat Teofilus Teofilus, Teofilus Tommy Christian Efrata Villanueva, Patrick Vivi Sylvia Purborini Wahyudi Wibowo Wirawan Aryanto Balol, Wirawan Aryanto Yulianah Yulianah Yulianah Yulianah Yulianah Yulianah Yulianti, Erni Yulika Rosita Agrippina

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