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All Journal Jurnal Abadimas Adi Buana International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi International Journal of Review Management Business and Entrepreneurship
Bambang Sugiyono Agus Purwono
Universitas Ciputra
Humanities Economics, Econometrics & Finance Energy Public Health Other

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POST-PANDEMIC MSME BUSINESS STRATEGY: DIGITAL MARKETING INNOVATION AND TRANSFORMATION Grace Citra Dewi; Yulianah Yulianah; Deny Bernardus; Bambang Sugiyono Agus Purwono; Chicilia Nova Yatna
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Today, small and micro-sized firms, also known as MSMEs, are one of the types of companies that provide essential assistance to the economic endeavors of the local community. The expansion of micro, small, and medium-sized enterprises demonstrates that this industry continues to play an important role in the economy of the community. Nevertheless, the COVID 19 Pandemic has had a significant effect on this industry. MSME actors need to develop a variety of business strategies and then transform those strategies into activities that involve digital marketing if they want their businesses to survive and thrive. As a result, the objective of this study is to conduct an analysis of the business strategy that will be utilized by MSMEs following the conclusion of the pandemic, with a focus on digital marketing and internet marketing. This investigation takes a qualitative approach and makes use of descriptive research tools. The findings of the study indicate that developing a digital business strategy can be an alternative survival strategy for MSMEs during the current Covid19 pandemic. This can be accomplished through digital and online marketing as well as the development of innovation through the improvement of product quality and improvements in product attributes. It is hoped that this modification to the strategy will allow the company to increase its market share and keep its turnover steady during the pandemic, while at the same time being able to adapt to the changes that are occurring in the business environment as a result of the digital age.
INTRODUKSI PEMANFAATAN HIDROPONIK UNTUK BUDI DAYA TANAMAN KANGKUNG Bambang Sugiyono Agus Purwono; Wahyudi Henky Soeparto; Grace Citra Dewi; Tommy Christian Efrata
Jurnal Abadimas Adi Buana Vol 7 No 01 (2023): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v7.i01.a7236

Abstract

Hidroponik merupakan suatu metode budi daya tanaman perdu yang tidak perlu menggunakan tanah. Luas lahan di pemukiman relatif tidak luas, sehingga perlu solusi untuk budi daya tanaman, juga persentase Ruang terbuka Hijau (RTH) masih sempit di bawah 30%. Jumlah bangunan di Perumahan Dirgantara Permai adalah 750 unit dengan luas lahan adalah  135, 180, dan 225 m2 dan luas bangunan adalah 45 m2 dan 54 m2. Fasilitas umum dan lapangan terbuka relatif masih sempit. Ada pun tujuan pengabdian masyarakat ini adalah untuk melakukan sosialisasi tentang pemanfaatan peralatan hidroponik untuk menanam yang bermanfaat di dalam kebutuhan sehari-hari. Peralatan hidroponik dengan ukuran 2,5 m x 2 m dengan bahan baku pipa PVC, dan profil aluminium. Pipa PVC dengan diameter 3, 3,5, dan 4 inci dan panjang 2 m dan bertingkat. Secara paralel  atau secara horisontal ada 4 batang dan secara vertikal ada 4 tingkat. Jarak antar lubang bibit tanaman adalah 15, 20, dan 25 cm dan tiap pot ada 5 biji benih tanaman kangkung. Hasil adalah sayuran tanaman kangkung untuk kebutuhan sehari-hari dan bisa dipanen sampai 5 kali setelah berumur antara 24 sampai 30 hari. Daun kangkung memiliki rasa manis dan serat daun kangkung yang lunak.  
THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND CREDITABILITY TOWARD PURCHASE INTENTION USING MODERATING CUSTOMER ATTITUDE IN INDONESIAN CONSUMERS OF GOJEK ONLINE PUBLIC TRANSPORTATION SYSTEM Grace Citra Dewi; Gladys Greselda Gosal; Teofilus Teofilus; Sutanto Hidayat; Bambang Sugiyono Agus Purwono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6975

Abstract

Social media marketing has turned into a significant part of digital marketing techniques for brands and organizations. Utilizing the force of social media necessitates that you keep awake to date with its steadily changing landscape. “Gojek” (Online-public transportation sytem), a popular ride hailing platform in Indonesia, which uses social media marketing techniques to stay competitive in the market. in particular, discussed the impacts of social media influencer marketing and brand credibility toward purchase intention of Gojek services with the mediating role of customer attitude. The purpose of this research are: 1) to analyze the effects of social media influencer marketing towards customer attitude. 2) to analyze the effects of brand credibility towards customer attitude. 3) to analyze the effects of customer attitude towards purchase intention. This research design uses a Quantitative approach and are used to study certain populations and samples. Research variables are Social Media Influencer Marketing, Brand Credibility, Customer Attitude, and Purchase Intention. Number of respondent is 75 male and 76 female. The research results are Gojek had many great social media influencers, to increase their customer attitude, Gojek can create more social media influencers by focusing on the influencer’s popularity based on the questionnaire result, Brand credibility has a positive effect toward customer attitude, and Customer attitude has a positive effect toward purchase intention.
The Combination of Attributes that Becomes Consumer Preferences towards Ready-to-Drink Swallow Birdnest Beverasge Product Raymond Koespianto; Bambang Sugiyono Agus Purwono
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4286

Abstract

A healthy body helps human everyday’s activities that drives for their success. With the increase of people’s awareness for health, the demand for healthy instant products has become an opportunity that covers what the market needs. Seeing all the opportunities, the researcher has an idea to launch his own business independently which is to create a ready-to-drink swallow’s nest beverage product called “Fei Ran.” This study aims to determine the market demands so that this the launch of this business can go smoothly. The ready-to-drink swallow bird nest beverage product will consist of four attributes which are taste, packaging, price, and brand, each consisting of two levels. This research is supported using conjoint analysis which will assisted with the help of a computer software, where respondents will provide an assesment and make decisions according to their preferences from a total of 16 different combination of attributes for ready-to-drink swallow’s nest beverage product. From a total of 100 respondents ages ≥ 30 years that belongs to middle to upper class, the overall results show that the majority of consumer most preferred ready-to-drink swallow’s nest beverage product is a product that has Original as its taste, use bottle shaped packaging, price at Rp. 70,000 – 85,000, and has a brand design that has a red logo concept.
Co-Authors Alexander Wahyudi Henky Soeparto Chicilia Nova Yatna Denny Bernardus Gladys Greselda Gosal Grace Citra Dewi Raymond Koespianto Sutanto Hidayat Teofilus Teofilus, Teofilus Tommy Christian Efrata Yulianah Yulianah