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PERCEIVED QUALITY PRODUK ELEKTRONIK MEREK SONY DI KOTA AMBON Andrie Ch. Salhuteru
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 4 No 2 (2017): Jurnal Minds Vol. 4, No. 2, 2017
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v4i2.4120

Abstract

This study aims to analyze the price factors that affect the perceived quality of Sony's electronic products in the city of Ambon. The data of this study were collected using questionnaires distributed to consumers using Sony brand electronics products, especially audio-video category in Ambon City. The collected data was processed using SPSS 21 and then analyzed using multiple regression analysis. The result shows that the premium price variable has a positive and significant effect on perceived quality of Sony's electronic products in Ambon City. Therefore it is recommended that the marketer always be able to pay attention to the pricing policy applied on the products it offers.
Foklor Negeri Rutong dalam Tarian dan Ritual Jessy Juniu Hahury; Andrie Ch. Salhuteru; Juvrianto Chrissunday Jakob; Wiliam Matalatua
Journal on Education Vol. 7 No. 2 (2025): Journal on Education: Volume 7 Nomor 2 Tahun 2025 In Progress (Januari-Februari
Publisher : Mathematics Education Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.8125

Abstract

This research uses qualitative methods. Qualitative methods are more relevant to use in studying interviews which are structurally in the form of writing and oral speech. To obtain a deeper analysis, the author also examines the context using interview, observation and focus group discussion (FGD) methods and ethnographic methods which aim to describe culture from the perspective of the owner of that culture. Therefore, this method is the most important and dominant method applied In this research, interviews were conducted with traditional figures, in this case figures who have royal lineages, traditional leaders, local saniri. Based on the results of the data analysis that has been obtained, it can be concluded that the Folklore of the Rutong State Community has local wisdom values ​​in it. . This matter known starting from the value of prosperity in creating peace for the people of Rutong country. There are 9 types of local welfare wisdom consisting of Discipline, Work Culture, Education, Health, Cultural Preservation and Creativity, Environmental Care, Mutual Cooperation and Gender Management. These values ​​need and deserve to be applied in everyday life, especially for the younger generation as an effort to preserve and eco-tourism Rutong