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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL
Devi Nurchasanah
Universitas Sarjanawiyata Tamansiswa Yogjakarta
Religion Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian pada Aplikasi Tiktok Shop Devi Nurchasanah; Ambar Lukitaningsih; Putri Dwi Cahyani; Ida Bagus Nyoman Udayana
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (991.684 KB) | DOI: 10.47467/reslaj.v5i3.1693

Abstract

The research entitled The Effect of Product Quality, Price, and Promotion on Purchase Decisions in the Tiktok Shop Application is the result of a quantitative study that aims to answer questions about the effect of product quality, price, and promotion on purchasing decisions in the Tiktok Shop application. The research methodology used is quantitative research using survey methods. sampling technique using google form with 75 respondents. Data collection techniques used questionnaires which were processed using SPSS version 20. Data analysis used multiple linear regression. The results of the study show that product quality has a partial effect on purchasing decisions in the TikTik Shop application. Research shows that customer expectations on the TikTok Shop application are valid and significant for purchase decisions and customer satisfaction. Keywords: product quality, price, purchase decision
Co-Authors Ambar Lukitaningsih Ida Bagus Nyoman Udayana Putri Dwi Cahyani