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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Journal of Applied Accounting And Business (JAAB) Jurnal Pengabdian Mandiri
Eri Bestary Al Haitamy
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Pempek XYZ Memenangkan Pangsa Pasar Melalui Kualitas Produk Herlina Herlina; Fitri Novi Windu; Eri Bestary Al Haitamy
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.3195

Abstract

There are so many culinary business opportunities, one of which is pempek because apart from being easy to produce, it is also in great demand. This regional food has tough competition between producers. So novice business people who are in the pempek business, they need to present quality products. Pempek XYZ has been established for four years, market segmentation has not varied, packaging design features are still minimal, product variants are still the same as competitors, and promotions are still minimal, but they want wider market access to increase pempek sales revenue. This research aims to identify pempek XYZ market segmentation and product quality and develop a strategy to attract consumers by improving product quality. The method used is the interview. The analysis techniques are STP analysis (segmentation, targeting, position), eight dimensions of product quality analysis, and SWOT analysis. The results showed that the target market for pempek XYZ was not diverse, it was still the middle-income family. Product quality must be improved through improvements in packaging design, features, product variants, and product benefits. The strategy is to have distributors, agents, and retailers (salesmen), provide modified product information, complete halal features, BPOM permits, production and expiration dates, product storage recommendations, explanation of composition on the packaging, create bonus coupons, post as products not just filling and healthy but able to provide new experiences through the addition of variants and value of pempek XYZ in the form of facilities that will trigger consumers to continue to explore product features, explore many moments, explore tastes and explore packaging designs when consuming pempek.
STRATEGI INOVASI PROMOSI PENJUALAN PADA UKM PEMPEK TAMI JAMBI Laila Farhat; Noviardi Ferzi; Marnas, Marnas; A. Wahab Daeng; Eri Bestary Al Haitamy
JURNAL PENGABDIAN MANDIRI Vol. 3 No. 7: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jpm.v3i7.8231

Abstract

Pengembangan usaha ekonomi kreatif merupakan salah satu program Pemerintah untuk mendukung peningkatan pertumbuhan ekonomi di Indonesia. Salah satu jenis ekonomi kreatif yang dapat dikembangkan adalah usaha sektor kuliner. Seiring dengan perkembangan teknologi informasi dan komunikasi pada era media sosial sekarang ini membuat perkembangan internet semakin melaju pesat. Bahkan pada saat ini internet sudah melekat di kehidupan manusia. Hampir setiap aspek kehidupan manusia kini tidak terlepas dengan internet. Mulai dari membaca berita, berkomunikasi, dan mencari informasi, menjadi sangat mudah melalui internet dengan adanya sosial media. Sosial media adalah sebuah media untuk bersosialisasi satu sama lain dan dilakukan secara online yang memungkinkan manusia untuk saling berinteraksi tanpa dibatasi ruang dan waktu. Dalam mengembangkan suatu usaha dengan melakukan inovasi promosi secara online, pemasaran merupakan suatu hal yang cukup penting agar pelanggan mengenal dan menggunakan produk kita. Saat ini, cukup banyak perusahaan di Indonesia yang melakukan pemasaran secara online baik untuk pemasaran dan penjualan. Dunia usaha atau bisnis memiliki peranan penting dalam pertumbuhan ekonomi dan industri suatu Negara. Menyadari peranannya yang besar dalam perekonomian negara ini, sudah sepantasnya jika perhatian pemerintah lebih banyak dicurahkan untuk mendorong kemandirian dan keberhasilan pelaku usaha di sektor ini. salah satunya adalah Ibu Utami Aprilla pemilik UKM Pempek Tami Jambi terletak di Komplek Pepabri Jl. Raden Wijaya Kebun Kopi Thehok Kota Jambi yang merupakan UKM yang dijadikan mitra PKM. Pempek Tami Jambi walaupun masih tergolong baru telah berdiri lebih kurang 2 tahun dan masih tergolong pemula di dalam usaha kuliner ini
PERANCANGAN SISTEM LAPORAN KEUANGAN BERBASIS EXCEL DAN PERHITUNGAN PPH FINAL 0,5% UNTUK MENDUKUNG PENGELOLAAN KEUANGAN PADA UMKM SUPER LONTONG Andela, Andela; Eri Bestary Al Haitamy; Ivan Ramadhan
Journal of Applied Accounting And Business Vol. 8 No. 1 (2026): JAAB Juni 2026
Publisher : LP2M Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/58csks18

Abstract

UMKM play an important role in the economy; however, many business owners still do not have structured financial records and lack sufficient understanding of tax obligations. This study aims to design a simple financial reporting system using Microsoft Excel in accordance with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) and to provide a simulation of the 0.5% Final Income Tax based on Government Regulation Number 23 of 2018 at Super Lontong UMKM in Jambi City. This research uses a descriptive qualitative method with data collected through observation, interviews, and documentation. The results indicate that the Excel-based system helps UMKM record transactions more neatly, prepare simple financial statements, and understand their financial condition. In addition, the tax calculation simulation improves business owners’ understanding of tax obligations. Overall, this system is expected to support better financial management and increase tax awareness among UMM.
Implementasi Laporan Keuangan dan Pajak Sederhana Berbasis Excel sebagai Upaya Peningkatan Efisiensi Administratif dan Kepatuhan Pajak UMKM Toko Bangunan Al Barkah Samudra, Imam; Eri Bestary Al Haitamy; Ivan Ramadhan
Journal of Applied Accounting And Business Vol. 8 No. 1 (2026): JAAB Juni 2026
Publisher : LP2M Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/9qtcp190

Abstract

Studi ini menganalisis kondisi pencatatan keuangan dan pelaporan pajak di UMKM Toko Bahan Bangunan Al-Barkah dan mengevaluasi efektivitas sistem pelaporan keuangan dan pajak berbasis Microsoft Excel sederhana dalam meningkatkan efisiensi administrasi dan kepatuhan pajak. Dengan menggunakan pendekatan kualitatif deskriptif dengan data yang dikumpulkan melalui observasi, wawancara, dan dokumentasi, temuan menunjukkan bahwa sebelum implementasi sistem berbasis Excel, catatan keuangan dikelola secara manual dan tidak terstruktur, sehingga sulit untuk memantau kinerja keuangan dan menghitung kewajiban pajak secara akurat. Implementasi sistem berbasis Excel memungkinkan pencatatan transaksi yang lebih sistematis, penyusunan laporan keuangan sederhana, dan perhitungan pajak yang lebih akurat. Secara keseluruhan, penggunaan sistem ini memberikan kontribusi positif terhadap peningkatan efisiensi administrasi dan peningkatan kesiapan kepatuhan pajak di dalam UMKM.
Penerapan MIcrosoft Excel Keuangan Dan perpajakan Untuk Meningkatkan Akurasi Pelaporan Keuangan Dan Kepatuhan Pajak Pada Umkm Hp Tofa gunawan, Indra; Eri Bestary Al haitamy; Ivan Ramadhan
Journal of Applied Accounting And Business Vol. 8 No. 1 (2026): JAAB Juni 2026
Publisher : LP2M Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/a3ea8b88

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economy; however, many MSMEs still have difficulties in preparing proper financial records. UMKM Servis HP Tofa is a service-based business that previously used manual bookkeeping, resulting in unstructured financial reports and low tax compliance. This study aims to describe the implementation of a simple Microsoft Excel–based accounting system, analyze its impact on financial reporting accuracy and tax compliance, and identify factors influencing its effectiveness. This research uses a descriptive qualitative method with data collected through observation, interviews, and documentation. The accounting system was designed using Microsoft Excel based on SAK EMKM and the 0.5% Final Income Tax regulation for MSMEs. The results show that the Excel-based system helps MSMEs prepare more organized, accurate, and understandable financial reports. In addition, the system simplifies tax calculation and reporting, which improves tax awareness and compliance. The effectiveness of the system is influenced by basic accounting knowledge, ease of use of Excel, and consistency in recording transactions.
Co-Authors A. Wahab Daeng Andela, Andela Fitri Novi Windu Herlina Herlina Indra Gunawan Ivan Ramadhan Laila Farhat Marnas, Marnas Noviardi Ferzi Samudra, Imam