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All Journal Community Empowerment Jurnal Informatika Polinema (JIP)
Bernad Jumadi Dehotman Sitompul
Universitas Sam Ratulangi, Manado, Indonesia
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Library & Information Science Public Health Social Sciences

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Journal : Community Empowerment

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Digital marketing counseling as a marketing strategy for MSMEs in facing the Covid-19 pandemic in Manado City Ade Yusupa; Bernad Jumadi Dehotman Sitompul; Jimmy Reagen Robot
Community Empowerment Vol 8 No 2 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8797

Abstract

Several months have passed, the Indonesian economy has weakened due to the Covid-19 pandemic. The number of people who are positive for Covid-19 is increasing, while the community's economic strength is weakening. One strategy that can be utilized by MSMEs is the use of technology in marketing or digital marketing. This activity aims to provide counseling on how to build a digital ecosystem with online marketing or digital marketing during the Covid-19 pandemic outbreak. After the activity, partners are able to recognize digital marketing variants, especially using Google My Business to support the existence of MSMEs in the midst of the Covid-19 pandemic.
Co-Authors Ade Yusupa Jimmy Reagen Robot Nancy Jeane Tuturoong