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All Journal Journal of English Language Teaching and Literature English Education, Linguistics and Literature Journal
Yazid Rukmayadi
UIN Sultan Maulana Hasanuddin Banten
Arts Humanities Education Languange, Linguistic, Communication & Media Other

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THE IMPLEMENTATION OF ENGLISH CROSS INTEREST IN SENIOR HIGH SCHOOL Cucum Rohmawati; Dede Rohadi Fajri; Yazid Rukmayadi
Journal of English Language Teaching and Literature (JELTL) Vol 6 No 1 (2023): Journal of English Language Teaching and Literature (JELTL)
Publisher : FKIP, Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jeltl.v6i1.2462

Abstract

Cross interest in 2013 curriculum is a new program and government’s policy. Its purpose is giving opportunities for students to select and study the cross-interest subjects. Due to the important of English and needed by the students, it’s supposed that an analysis of English Cross Interest is crucial to be implemented to know the effectiveness of English Cross Interest in helping the students to meet their real needs and improve their English mastery. In doing this research, literature study, observation and interview with the teachers of English Cross Interest and students of senior high school in Kota Serang were carried out to obtain the data needed. Based on research and analysis conducted, it can be concluded that education was really needed in human life. But through the changing of curriculum, it arose several new things which were problems for several teachers. This case was happened in changing the previous curriculum to the new one, that was Education Unit Level Curriculum to be 2013 Curriculum.
The Representation of Taste and Social Class of Del Monte Barbeque Sauce Advertisement Yazid Rukmayadi; Puspa Safitrie; Purnama Rika Perdana; Ilzamudin Ilzamudin; Undi Siti Sutiawati
English Education, Linguistics, and Literature Journal Vol. 1 No. 2 (2022): February-July
Publisher : Program Studi Magister Tadris Bahasa Inggris UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/ell.v1i2.6591

Abstract

This study aims to describe how taste and social class are represented through language signs, both verbal and non-verbal signs, in Del Monte Barbeque Sauce advertisement. In analysing this advertisement, Barthes' semiotic theory and Bourdieu's concept of taste and social class are used. The method used in this study is descriptive analysis. Based on the results of the analysis, it is found that this advertisement aims to convince readers to be able to bring the feel of luxury, which is identical to upper class, at home through the products offered. This departs from the advertiser's assumption that basically people from the working class, which is the segmentation of the readers of this ad, have the same taste for goods as people from the upper class.
Co-Authors Cucum Rohmawati Dede Rohadi Fajri Ilzamudin Purnama Rika Perdana Puspa Safitrie Undi Siti Sutiawati