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All Journal Prosiding Seminar Nasional Teknologi Industri Berkelanjutan
Sakina Zakaria
institut teknologi adhi tama surabaya
Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Analisis Pengaruh Kualitas Dan Layanan Terhadap Pelanggan Dengan Menggunakan Metode Structural Equation Model (SEM) Sakina Zakaria; Indah Setyaning Ari; Farhan Eka Pramana; Muhammad Aqshal Bintang Ilman; Muhammad Arsy Arrizal
Prosiding SENASTITAN: Seminar Nasional Teknologi Industri Berkelanjutan Prosiding SENASTITAN Vol. 03 2023
Publisher : Institut Teknologi Adhi Tama Surabaya

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kualitas dan layanan terhadap pelanggan dengan menggunakan SEM (Structural Equation Model). SEM berfungsi untuk menganalisis hubungan antar variabel laten. Variabel laten dalam penelitian ini meliputi: kualitas produk, harga, promosi, jaminan produk, kepercayaan pelanggan, kualitas pelayanan dan loyalitas customer. Responden pada penelitian ini berjumlah 267 dan telah memenuhi jumlah minimal. Saat dilakukan running menggunakan software IBM SPSS AMOS 22 memiliki nilai p value sebesar 0,00 dan nilai dari cmin/df yaitu sebesar 2,232. Maka dari itu hal ini dapat dikatakan bahwa model SEM ini tidak memenuhi standart ketentuan. Lalu dilakukan modifikasi dengan menggunakan model SEM dan didapatkan beberapa   variabel model awal sebelum di lakukan modifikasi menggabungkan beberapa covarian dengan nilai yang besar. Hasil penelitian menunjukan bahwa model telah fit dengan nilai p-value sebesar 0,076 melebihi batas minimal nilai teoritis sebesar 0,05 dan nilai dari cmin/df yaitu sebesar 1,165. Hal ini menunjukan pengaruh kualitas layanan terhadap pelanggan perlu adanya perbaikan dan peningkatan supaya dapat mencapai pada standar kualitas layanan yang ingin dicapai.
Strategi Pemasaran Menggunakan Metode STP (Segmenting, Targeting, Positioning) pada Industri Frozen Food Sakina Zakaria; Putri Wulan Cahyani; Veronika Wulan Dari; Indah Setyaning Ari; Candra Wardana; Evi Yuliawati; Suparto Suparto
Prosiding SENASTITAN: Seminar Nasional Teknologi Industri Berkelanjutan Prosiding SENASTITAN Vol. 03 2023
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays, business competition is getting tougher, so companies are required to make good strategies and in accordance with the wishes of the company, so that companies can still survive. A good company is a company that wants its sustainable existence and get the best position in the market rather than just survive. Therefore, companies are not only trying to get new customers but also trying hard to retain the customers they have got. One of the growing industries is the frozen food industry. Currently the frozen food industry or Frozen Food is innovating by presenting several product variants that are in accordance with market desires. The results of this study Naisha Frozen Food market segments for teenagers, namely between 17-38 years old with middle and down social class. Moreover today, business competition is getting tougher, so companies are required to make good strategies and in accordance with the wishes of the company, so that companies can still survive. A good company is a company that wants its life to be sustainable and get the best position in the market rather than just surviving. Therefore, companies are not only trying to get new customers but also trying hard to retain the customers they have got. One of the growing industries is the frozen food industry. Currently, the frozen food industry is innovating by presenting several product variants that are in line with market demands. Therefore, this research is expected to provide benefits to Naisha Frozen Food in terms of an overview of business development and provide improvements towards increasing turnover or income in the future. Using the STP (Segmenting, Targeting, Positioning) method is expected to have a positive impact on Naisha Frozen Food to increase sales turnover.Keywords: Frozen Food, Increased Turnover, STP (Segmenting, Targeting, Positioning)
Co-Authors Candra Wardana Evi Yuliawati Farhan Eka Pramana Indah Setyaning Ari Indah Setyaning Ari Muhammad Aqshal Bintang Ilman Muhammad Arsy Arrizal Putri Wulan Cahyani Suparto Suparto Veronika Wulan Dari