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All Journal Syntax Idea Journal of Management and Bussines (JOMB) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Agustiawan Djoko Baruno
Universitas DR. Soetomo
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Other

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Inovasi Perekonomian Digital dalam mengatasi Disparitas Regional Strategi Baru dalam Kebijakan Perekonomian di Indonesia Suyanto Suyanto; Loso Judijanto; Agustiawan Djoko Baruno; Hadi Sugiyanto; Veronika Nugraheni Sri Lestari
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8482

Abstract

This research explores a new approach in Indonesia's economic strategy that specifically prioritizes digital economic innovation as a tool to address regional inequality. The background to the problem highlights the gaps in economic development in various regions in Indonesia and the importance of economic transformation through the use of digital technology. The literature study in this research presents a conceptual framework that describes the relationship between digital economic innovation, economic policy, and efforts to mitigate regional imbalances. The research process involved secondary data analysis, surveys, and interviews with relevant stakeholders. The research results show that the integration of digital economic innovation in economic policy has the potential to reduce regional imbalances by accelerating economic growth, creating job opportunities, and supporting market penetration for local companies. Conclusion, This research makes an important contribution to the development of future-oriented, data-based and technology-focused policies to address regional inequality, accelerate equitable economic growth and improve the welfare of the Indonesian population. Keywords: Regional Disparity, Economy, Digital Economy
Pariwisata Berbasis Ekonomi Kreatif di Junrejo Kota Batu ; Agustiawan Djoko Baruno
Syntax Idea 2700-2715
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i12.2670

Abstract

This research aims to analyze and document the role of the creative economy in the development of the tourism sector in Junrejo, Batu City. The research was conducted using a qualitative approach, collecting data through in-depth interviews, field observations, and document studies. The research results indicate that the creative economy has become a major driver of tourism development in Junrejo. Various initiatives and collaborative efforts have enabled the emergence of unique and creatively oriented tourism products, services, and attractions. Additionally, this research also identifies factors that support the development of the creative economy in tourism, such as local community participation, local government support, and the availability of infrastructure. However, some challenges are also identified, such as the need to enhance the capacity of creative economic actors and promote sustainability in business practices. The findings of this research can provide guidance and insights for tourism stakeholders and local governments in designing policies that support the development of creative economy-based tourism in Junrejo, Batu City, and stimulate further research in this field.
Leveraging AI To Enhance Green Marketing Strategies Agustiawan Djoko Baruno; Meithiana Indrasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2206

Abstract

Abstract: The increasing focus on sustainability and environmental conservation has reshaped the marketing landscape, prompting businesses to adopt green marketing strategies. Simultaneously, advancements in Artificial Intelligence (AI) have transformed traditional marketing approaches, offering data-driven insights and innovative tools. This study explores the integration of AI technologies into green marketing to enhance its effectiveness and sustainability impact. It examines how AI-powered tools, such as predictive analytics, machine learning, and automation, can optimize green marketing strategies by enabling precise targeting, real-time campaign adjustments, and sustainability performance measurements. Through an analysis of existing literature, case studies, and real-world applications, this research highlights AI's potential to improve consumer engagement, build trust in eco-friendly brands, and overcome implementation challenges in diverse markets. The findings provide actionable insights for businesses, policymakers, and marketers, emphasizing the role of AI in advancing green marketing initiatives globally. This study bridges the gap between AI innovation and sustainable marketing, offering a comprehensive framework for leveraging technology to achieve environmental and business goals.
Co-Authors Hadi Sugiyanto Loso Judijanto Meithiana Indrasari Suyanto Suyanto Veronika Nugraheni Sri Lestari