Article Per Year (5 Year)
p-Index From 2020 - 2025
0.947
P-Index
This Author published in this journals
All Journal Jurnal Bina Manajemen Indonesian Journal of Digital Business J-CEKI
Jesika Tamaria
Universitas Pendidikan Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALISIS PERMASALAHAN BISNIS FASHION: STUDI KASUS YAYUKU.ID Jesika Tamaria
Indonesian Journal of Digital Business Vol 2, No 2 (2022): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v2i2.55924

Abstract

Tujuan dari penelitian ini adalah membantu menganalisis sebuah UMKM di kota Tasikmalaya sehingga problem terkaitdengan usahanya dapat teratasi dan diharapkan dapat terusberkembang. UMKM memiliki peran sentral dalam perekonomianIndonesia. UMKM mendukung pengembangan sektor ekonomi.Penelitian ini menggunakan metode penelitian kualitatifdeskriptif. Teknik engumpulan data melalui wawancara, kajianliteratur, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa permasalahan bisnis fashion lebih pada keamanan digital,marketing digital, sumber daya manusia (SDM). Implikasi daripenelitian ini adalah pemanfaatan teknologi digital pada UMKMakan membantu peningkatan daya beli dan promosi bisnis
Analisis Manajemen Risiko Pengelolaan Sumber Daya Manusia (STUDI KASUS COFFEE SHOP 48 STREET TASIKMALAYA) Aditya Akbar Prasetyo; Jesika Tamaria; Muhammad Ditto Marcelino; Nina Nuraeni; Reyhan Arya Nugraha; Syifa Nurul Aulia; Syti Maesaroh Maesaroh
Jurnal Bina Manajemen Vol 11 No 2 (2023): Jurnal Bina Manajemen Volume 11 Nomor 2 Maret Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i2.339

Abstract

Human resources is one important aspect that must be possessed by everycompany. In supporting the success of the company's operations, managementneeds to be carried out so that the existing system can be well organizedaccording to the company's expectations. In this study using a case study atCoffee Shop 48 Street Tasikmalaya. The purpose of this research is to find out thehuman resource management system and the risks that exist in the company. Inthis study, a qualitative approach was used with a descriptive research type, andthe collection technique used was direct interviews with managers and siteobservations. The results of interviews through the manager of the Coffee Shop 48Street Tasikmalaya found several risks related to human resource management which were then analyzed using the checklist method, and in this analysis, riskidentification, risk assessment, and risk control were carried out. The results ofthis study are that Coffee Shop 48 Street Tasikmalaya need to improve humanresource management to improve an organized performance environment
Test the Difference in Service Quality and Online Promotion for the Shopee and Tiktok Shop Applications Jesika Tamaria; Syti Sarah Maesaroh; Adam Hermawan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.4895

Abstract

This research examines the differences in service quality and effectiveness of online promotions between the Shopee and Tiktok Shop applications in the Indonesian e-commerce market. With increasing competition in the e-commerce sector, understanding the differences in service quality and promotional strategies of each platform becomes crucial. This research method uses comparative quantitative involving generation Z in the DKI Jakarta area as active users of both applications to evaluate various aspects of service quality, such as responsiveness, ease of use, and customer support, as well as the effectiveness of online promotions, including offers, discounts, and advertising. The sampling technique uses probability sampling with a random sampling approach. Data was collected through a questionnaire and analyzed using an independent sample test to compare the differences between Shopee and Tiktok Shop. Research findings show that these two applications have differences in sig values. (2-tailed) < 0.05 and Shopee is superior to Tiktok Shop with the average value of Shopee's service quality and online promotions being 45.7400 and 44.2200, while Tiktok Shop is 44.2200 and 42.5100. With these findings, it is hoped that they can provide insight into the strengths and weaknesses in the service and promotion aspects of each application, as well as provide strategic recommendations for improving services and promotions in the future, both for application managers and consumers.
Co-Authors Adam Hermawan Aditya Akbar Prasetyo Maesaroh, Syti Sarah Muhammad Ditto Marcelino Nina Nuraeni Reyhan Arya Nugraha Syifa Nurul Aulia