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All Journal STRATEGIC MANAJERIAL Conference on Innovation and Application of Science and Technology (CIASTECH) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat International Journal of Economics Development Research (IJEDR) JEBD Jurnal Pengabdian Nasional (JPN) Indonesia J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Adam Hermawan
Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS FAKTOR PENENTU DAYA SAING UMKM BATIK KOTA TASIKMALAYA Maesaroh, Syti Sarah; Hermawan, Adam; Fauziyah, Azizah
Conference on Innovation and Application of Science and Technology (CIASTECH) CIASTECH 2020 "Peranan Strategis Teknologi Dalam Kehidupan di Era New Normal"
Publisher : Universitas Widyagama Malang

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Abstract

Keberadaan Usaha Kecil Menengah (UMKM) memiliki peran yang sangat penting dan strategis di dalam pembangunan ekonomi. Untuk mampu bertahan di tengah persaingan yang semakin ketat, UMKM perlu memiliki keunggulan kompetitif dengan menciptakan inovasi. Tujuan penelitian ini yaitu untuk menganalisis variabel penentu daya saing dalam meningkatkan inovasi yang berperan dalam keunggulan bersaing UMKM batik Kota Tasikmalaya. Metode penelitian yang digunakan yaitu metode deskriptif kuantitatif. Data didapatkan melalui proses wawancara dengan menggunakan kuesioner tertutup. Hasil menunjukkan bahwa daya saing UMKM batik Kota Tasikmalaya secara langsung dipengaruhi oleh orientasi produk dan orientasi pasar. Kedua faktor tersebut secara tidak langsung mempengaruhi daya saing melalui strategi diferensiasi. Strategi diferensiasi menjadi penting agar UMKM dapat bertahan di tengah persaingan. Diferensiasi menjadi faktor kunci bagi terciptanya inovasi produk. UMKM yang memiliki karakteristik unik dinilai dapat mempertahankan keberlanjutan usahanya.
E-INPES MARKETPLACE MEDIA PENGEMBANGAN PROMOSI USAHA PESANTREN DI JAWA BARAT Fachrul Dena; Fariq Irham Hudiya; Irfan Alfaridzi Ramadhan; Dwi Retno; Amir Machmud; Adam Hermawan
Jurnal MANAJERIAL Vol 21, No 2 (2022): Vol 21, No 2
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v21i2.51463

Abstract

This study aims to develop a web-based e-Marketplace system as a promotional media for Islamic boarding schools products. In the development of this system using the waterfall method and using Object Oriented Analysis Design as a method of analysis and system design, while for the analysis of costs and benefits using the payback period and Return on Investment (ROI) methods. The result of this research is a web-based e-Marketplace system. The results of the tests carried out on the features contained in the e-Marketplace that have been made run 100% on several popular web browsers. While the test results using the User Acceptance Test related to the level of user acceptance and system features are 100%. Based on the results of system testing that has been carried out, it can be concluded that the e-Marketplace system that was created can run well and the level of acceptance of the system is also very good, so the system can make it easier for MSME actors to promote their products widely
Analisis Strategi dan Model Bisnis Start-Up untuk Mendorong Pertumbuhan Bisnis Start-Up di Tasikmalaya Adam Hermawan
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 21, No 1 (2021): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v21i1.30191

Abstract

Penelitian ini bertujuan untuk mengusulkan strategi dan model bisnis perusahaan start-up berdasarkan hasil analisis dari dua perusahaan start-up asal Kota Tasikmalaya yaitu Indikos dan KlikQuick. Penelitian ini menggunakan metode deskriptif dengan rangkaian penelitian: melakukan wawancara dengan pemilik Indikos dan KlikQuick, melakukan pengumpulan data, kemudian menganalisis data. Hasil analisis data tersebut menghasilkan sebuah strategi dan model bisnis yang dapat diaplikasikan oleh pelaku start-up lain di Kota Tasikmalaya. Pendekatan model bisnis yang digunakan adalah Business Model Canvas (BMC) agar dapat memberikan gambaran mengenai kondisi perusahaan. Hasil penelitian membuktikan bahwa dengan menggunakan BMC sebagai pendekatan model bisnis berdasarkan dua start-up yang diteliti memberikan gambaran mengenai model bisnis yang sebenarnya di jalankan oleh perusahaan, sehingga peneliti mengusulkan strategi dan model bisnis yang rasional untuk digunakan oleh start-up yang berada di Kota Tasikmalaya.
Implementing Waterfall Methodology in Eidos Website Development for Animal Welfare Enhancement Hanif Pradika Indradi; Gina Cissy Aprilia; Donny Karunia Pratama; Adam Hermawan; Asep Nuryadin
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i1.4322

Abstract

Indonesia is ranked third in animal ownership in Asia, or almost 50% of the Indonesian population has pets, but with the high level of animal ownership there are still pet owners who do not know how to care for animals, have obstacles in giving up or adopting pets, and have empathy for animals. abandoned pets, but unable to provide direct assistance due to certain conditions and time. The aim of this research is to develop a website-based platform called Eidos so that people, especially animal lovers, can adopt, donate, discuss, find the nearest animal service location, read information about pets, and buy pet needs. This website development was carried out using the waterfall method . After product development is complete, implementation will be carried out through direct outreach to animal lovers. The results of socialization show a positive response, able to meet their needs, and in accordance with Eidos' expectations, animal lovers can help other pets and care for their pets easily, quickly and safely.
Pengaplikasian Literasi Wirausaha Digital Yang Mendorong Tumbuhnya Motivasi Pengembangan Usaha Santanamekar Kabupaten Tasikmalaya Adi Prehanto; Btari Mariska Purwaamijaya; Oding Herdiana; Muhammad Dzikri Ar Ridlo; Adam Hermawan; Alifia Fatimatun Nazya
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i1.525

Abstract

The industrial revolution 4.0 has brought many developments, the era of automation has been implemented in several sectors to make activities more effective and artificial intelligence is the driving force in this era, which promises many conveniences in various fields. Based on the results of research entitled "Perceptions and Prospective Analysis of Artificial Intelligence and its impact on Human Resources in the Indonesian Industry 4.0," Human Resources in Industry is a crucial variable in changes in Indonesia's movement to prepare for industry 4.0. Industry 4.0 can be interpreted as an industrial era in which all entities or devices within it are made able to communicate with each other in real time at any time by utilizing internet technology, in order to achieve the goal of creating new value or optimizing existing value from every process in the industry. . The results of the pre-test and post-test on 8 respondents showed an increase after the pre-test of 87.5%, which was dominated by housewives in the digital entrepreneurship strategy workshop. Based on the results of 2 studies, it was found that there is a need for training that can apply digital technology to help them professionally by adapting to the demands of industry 4.0 and the role of university teaching staff to engage with the community in empowerment who have experience not only as academics, but also as practitioners who have pedagogical, professional and social competency abilities so that they attract more interest.
Analisis Kemampuan Literasi Digital Pada UMKM di Kota Tasikmalaya (Studi Kasus: PapaBurjo) Devina Fauziyah; Adam Hermawan; Asep Nuryadin
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to analyze the digital literacy skills of PapaBurjo MSMEs as a case study to understand the extent to which MSMEs in Tasikmalaya City have utilized digital technology in running their business. The background to this research is based on the importance of digital literacy in increasing the competitiveness of MSMEs in the digital era and the potential of MSMEs in Tasikmalaya City. Through a qualitative approach, this research describes the digital literacy skills that PapaBurjo has applied in the Information and Data Literacy, Communication and Collaboration, Digital Content Creation, Safety, and Problem Solving competencies; as well as the positive impact that PapaBurjo has had on digital literacy. The research results show that PapaBurjo has a fairly good basic digital literacy, especially in terms of creating digital content and solving problems. However, there are still several aspects that need to be improved, such as the evaluation of information and the use of technology for public services, the risks and threats of cyber crime, as well as the use of digital technology to innovate and develop digital competencies. Digital literacy has had a significant positive impact on PapaBurjo's business development. The ability to utilize digital platforms and digital marketing strategies has contributed to increasing profits and expanding business reach and has facilitated PapaBurjo in building a wider business network and attracting the interest of potential business partners and investors.
Analysis of the AISAS Model in the Digital Marketing Strategy of Our Bento in Tasikmalaya City Balebat Dwi Adisubagja; Adam Hermawan; Btari Mariska Purwaamijaya
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4585

Abstract

The Food and Beverage industry is currently experiencing rapid growth, and every sector within it must innovate to maintain a competitive edge. This study discusses sales in culinary products analyzed through the AISAS model (Attention, Interest, Search, Action, Share). The research subjects are informants who are the owners of Our Bento. Our Bento is an SME in the culinary field that combines modern and traditional flavors. This descriptive research gathers data through interviews. The results of the AISAS model analysis in digital marketing strategy include: 1. Attention (consumer attention through visual content), 2. Interest (consumers receive information, generate interest, and feel compelled to seek more information), 3. Search (consumers have a high level of curiosity), 4. Action (consumers decide to use the offered products), 5. Share (satisfied consumers are likely to share with others).
Test the Difference in Service Quality and Online Promotion for the Shopee and Tiktok Shop Applications Jesika Tamaria; Syti Sarah Maesaroh; Adam Hermawan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.4895

Abstract

This research examines the differences in service quality and effectiveness of online promotions between the Shopee and Tiktok Shop applications in the Indonesian e-commerce market. With increasing competition in the e-commerce sector, understanding the differences in service quality and promotional strategies of each platform becomes crucial. This research method uses comparative quantitative involving generation Z in the DKI Jakarta area as active users of both applications to evaluate various aspects of service quality, such as responsiveness, ease of use, and customer support, as well as the effectiveness of online promotions, including offers, discounts, and advertising. The sampling technique uses probability sampling with a random sampling approach. Data was collected through a questionnaire and analyzed using an independent sample test to compare the differences between Shopee and Tiktok Shop. Research findings show that these two applications have differences in sig values. (2-tailed) < 0.05 and Shopee is superior to Tiktok Shop with the average value of Shopee's service quality and online promotions being 45.7400 and 44.2200, while Tiktok Shop is 44.2200 and 42.5100. With these findings, it is hoped that they can provide insight into the strengths and weaknesses in the service and promotion aspects of each application, as well as provide strategic recommendations for improving services and promotions in the future, both for application managers and consumers.
Analisis Penggunaan Kerangka Kerja Scrum Dalam Proses Pengembangan Produk Digital Di Digital Amoeba Telkom Muhammad Dito Marcelino; Adam Hermawan; Asep Nuryadin
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.4948

Abstract

Saat ini dinamika pasar menekankan pentingnya kecepatan, kelincahan, dan keterhubungan yang memaksa organisasi bisnis untuk mengadopsi pendekatan yang holistik dan kolaboratif dalam pengembangan produk digital. Kerangka kerja Scrum menjadi salah satu kerangka kerja yang paling banyak digunakan dalam pengembangan produk digital di era modern karena dianggap cocok dengan kebutuhan saat ini. Penelitian terdahulu menjelaskan bahwa Scrum sulit digunakan di organisasi besar karena memiliki birokrasi yang kompleks dan budaya yang kaku. Digital Amoeba Telkom sebagai organisasi berskala besar telah menggunakan Scrum dalam proses pengembangan produk digital. Penelitian ini bertujuan untuk mengetahui penggunaan dan dampak Scrum dalam proses pengembangan produk digital di Digital Amoeba Telkom dengan Panduan Scrum Schwaber dan Sutherland tahun 2020. Penelitian ini kualitatif dengan menggunakan metode studi kasus yang melibatkan wawancara, observasi, dan dokumentasi dalam pengumpulan datanya. Temuan penelitian menunjukkan bahwa aktivitas Scrum di Digital Amoeba Telkom meliputi: a) peran tim Scrum; b) enam pertemuan Scrum, dan c) artefak Scrum. Pengalaman Digital Amoeba Telkom menunjukkan bahwa Scrum tidak hanya efektif di organisasi kecil, tetapi juga di organisasi besar selama ada dukungan dari berbagai pihak dan kemauan untuk beradaptasi. Penggunaan Scrum di Digital Amoeba Telkom telah membawa dampak positif seperti produktivitas, efisiensi tim, kualitas, kepuasan produk, kolaborasi, dan transparansi komunikasi.
Pengaruh Kualitas Website Tupperwareshop dan Inovasi Produk Terhadap Keputusan Pembelian Produk Tupperware Suci Ramasiah; Rangga Gelar Guntara; Adam Hermawan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.4957

Abstract

Website merupakan salah satu media transaksi online. Tupperware merupakan sebuah perusahaan yang bergerak dibidang perlengkapan rumah tangga dan salah satu perusahaan yang sudah memanfaatkan website untuk transaksi jual beli. Tupperware terus menciptakan dan menghadirkan produk melalui inovasi yang dilakukan. Tupperware terus dihadapkan dengan permasalahan seperti penurunan penjualan dan penurunan brand indeks. Penelitian ini menggunakan metode Webqual 4.0. yang terdiri dari dimensi usability, information quality, dan service interaction quality untuk mengukur kualitas website. Jenis penelitian yang digunakan adalah analisis deskriptif dengan pendekatan kuantitatif. Pengambilan sample yang diambil adalah probability sampling dengan teknik simple random sampling . Jumlah sampel terdiri dari 135 responden. Hasil penelitian menyatakan: 1) kualitas website (X1) berpengaruh secara positif dan signifikan terhadap keputusan pembelian (Y). 2) inovasi produk (X2) berpengaruh secara positif dan signifikan terhadap keputusan pembelian (Y). 3) Kualitas website dan inovasi produk secara simultan berpengaruh positif dan signifikan berpengaruh terhadap keputusan pembelian (Y).
Co-Authors Adi Prehanto Alifia Fatimatun Nazya Amir Machmud Asep Nuryadin Azizah Fauziyah Balebat Dwi Adisubagja Btari Mariska Purwaamijaya Devina Fauziyah Donny Karunia Pratama Dwi Retno Fachrul Dena Fariq Irham Hudiya Gina Cissy Aprilia Hanif Pradika Indradi Herdiana, Oding Irfan Alfaridzi Ramadhan Jesika Tamaria Maesaroh, Syti Sarah Muhammad Dito Marcelino Muhammad Dzikri Ar Ridlo Rangga Gelar Guntara Salma Salsabila Lestari Suci Ramasiah