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All Journal Jurnal Bina Manajemen Jurnal Transformasi Bisnis Digital
Nina Nuraeni
Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Manajemen Risiko Pengelolaan Sumber Daya Manusia (STUDI KASUS COFFEE SHOP 48 STREET TASIKMALAYA) Aditya Akbar Prasetyo; Jesika Tamaria; Muhammad Ditto Marcelino; Nina Nuraeni; Reyhan Arya Nugraha; Syifa Nurul Aulia; Syti Maesaroh Maesaroh
Jurnal Bina Manajemen Vol 11 No 2 (2023): Jurnal Bina Manajemen Volume 11 Nomor 2 Maret Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i2.339

Abstract

Human resources is one important aspect that must be possessed by everycompany. In supporting the success of the company's operations, managementneeds to be carried out so that the existing system can be well organizedaccording to the company's expectations. In this study using a case study atCoffee Shop 48 Street Tasikmalaya. The purpose of this research is to find out thehuman resource management system and the risks that exist in the company. Inthis study, a qualitative approach was used with a descriptive research type, andthe collection technique used was direct interviews with managers and siteobservations. The results of interviews through the manager of the Coffee Shop 48Street Tasikmalaya found several risks related to human resource management which were then analyzed using the checklist method, and in this analysis, riskidentification, risk assessment, and risk control were carried out. The results ofthis study are that Coffee Shop 48 Street Tasikmalaya need to improve humanresource management to improve an organized performance environment
Pengaruh Social Media Marketing Activities terhadap Consumer Brand Engagement : (Studi pada Akun TikTok @alfamartku) Nina Nuraeni; Adam Hermawan; Btari Mariska Purwaamijaya
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.318

Abstract

This study aims to determine the influence of social media marketing activities on Consumer Brand Engagement on TikTok @alfamartku. The data of this study was obtained from the results of the distribution of a questionnaire with a population sample of 100 respondents processed using SPSS 29. The findings of this study show that there is a positive influence of the variable of social media marketing activities on Consumer Brand Engagement partially, with an R-Square value of 58.9% indicating that most of the variation in Consumer Brand Engagement can be explained by marketing activities on TikTok social media. Trendiness has a strong influence on social media marketing activities, while the Electronic Word of Mouth (EWOM) indicator has a lower influence. Furthermore, the indicator that has the strongest influence on the Consumer Brand Engagement variable is Cognitive Processing, while the indicator that has the lowest influence is Affection. These findings underscore the importance of effective marketing strategies on social media in building strong engagement between brands and consumers.
Co-Authors Adam Hermawan Aditya Akbar Prasetyo Btari Mariska Purwaamijaya Jesika Tamaria Maesaroh, Syti Sarah Muhammad Ditto Marcelino Reyhan Arya Nugraha Syifa Nurul Aulia