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All Journal International Journal of Cyber and IT Service Management (IJCITSM) Startupreneur Business Digital (SABDA Journal)
Sausan Raihana Putri Junaedi
University of Raharja
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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The Role Information Technology in Increasing the Effectiveness Accounting Information Systems and Employee Performance Aoliyah Firasati; Fadhila Azzahra; Sausan Raihana Putri Junaedi; Amelia Evans; Muchlisina Madani; Fitra Putri Oganda
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 4 No. 2 (2024): October
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v4i2.167

Abstract

This study explores the mportant role of Information Technology (IT) in enhancing the effectiveness of Accounting Information Systems (AIS) and improving employee performance, using a moderator analysis approach. The context of the study is the increasing dependence of modern organizations on AIS for accurate financial data management and decision-making. However, the effectiveness of these systems can be influenced by various factors, including technological advancement and employee skills. The research methodology includes quantitative analysis, using survey data from various organizations in different sectors. Structural equation modeling (SEM) was applied to examine the moderating effect of IT on the relationship between AIS effectiveness and employee performance. The results of the study show a significant positive impact of IT on AIS effectiveness, leading to increased employee performance. These findings contribute to the literature by highlighting the importance of IT interventions in optimizing AIS functionality, thereby improving organizational efficiency and productivity. In conclusion, this study highlights the essential role of IT as a supporting tool to achieve higher levels of efficiency in accounting information systems and employee performance and highlights the need for continued technological advancement and employee training in the modern business environment.
The Role Information Technology in Increasing the Effectiveness Accounting Information Systems and Employee Performance Aoliyah Firasati; Fadhila Azzahra; Sausan Raihana Putri Junaedi; Amelia Evans; Muchlisina Madani; Fitra Putri Oganda
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 4 No. 2 (2024): October
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v4i2.167

Abstract

This study explores the mportant role of Information Technology (IT) in enhancing the effectiveness of Accounting Information Systems (AIS) and improving employee performance, using a moderator analysis approach. The context of the study is the increasing dependence of modern organizations on AIS for accurate financial data management and decision-making. However, the effectiveness of these systems can be influenced by various factors, including technological advancement and employee skills. The research methodology includes quantitative analysis, using survey data from various organizations in different sectors. Structural equation modeling (SEM) was applied to examine the moderating effect of IT on the relationship between AIS effectiveness and employee performance. The results of the study show a significant positive impact of IT on AIS effectiveness, leading to increased employee performance. These findings contribute to the literature by highlighting the importance of IT interventions in optimizing AIS functionality, thereby improving organizational efficiency and productivity. In conclusion, this study highlights the essential role of IT as a supporting tool to achieve higher levels of efficiency in accounting information systems and employee performance and highlights the need for continued technological advancement and employee training in the modern business environment.
SWOT Analysis is Used in the Startup Business Development Strategy Elda Diah Safitri; Sausan Raihana Putri Junaedi; Ari Priono
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.341

Abstract

Fast-growing startups in Indonesia have an effect on the economy of the country. The fact that Indonesia is one of the five nations with the most startups in the world attests to the high level of public interest. Numerous firms that have strong financial valuations fall under the category of unicorns or even decacorns. One of the funding options in the capital process, which, of course, cannot be isolated from the company's strategies, is to execute an Initial Public Offering (IPO) on the Indonesia Stock Exchange (IDX). Up till 2022, two startups, PT. Bukalapak.com (BUKA) and PT. Goto Gojek Tokopedia (GOTO), have held initial public offerings. Analyze the two companies' strengths, weaknesses, opportunities, and threats (SWOT) in order to determine their respective business strategies. This study used a descriptive qualitative method, and it collected its data by completing literature reviews from reliable sources of scholarly literature and online news.
Successful Digital Marketing Techniques for Business Development Sausan Raihana Putri Junaedi; Victoriani; David Edmond
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 1 (2024): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i1.429

Abstract

In the constantly changing digital environment, digital marketing has emerged as a crucial component of company growth. Effective digital marketing techniques are thoroughly discussed in this article as the key to achieving significant business growth. This article's major goal is to give readers a thorough grasp of the value of identifying the target audience, creating high-quality content, optimizing it for search engines, using social media, using data analysis, and being responsive to shifting digital trends. We also go over the advantages of using this method, including how it can improve visibility, customer retention, and business conversions. This article seeks to serve as a comprehensive how-to manual for businesses and entrepreneurs who wish to learn the art of digital marketing for long-term company expansion.
Co-Authors Amelia Evans Aoliyah Firasati Ari Priono David Edmond Elda Diah Safitri Fadhila Azzahra Fitra Putri Oganda Muchlisina Madani Victoriani