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All Journal ADI Journal on Recent Innovation (AJRI) ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Blockchain Frontier Technology (BFRONT) JOT
Tuti Nurhaeni
University of Raharja
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science

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Transformation Framework Design on Digital Copyright Entities Using Blockchain Technology Tuti Nurhaeni; Leli Nirmalasari; Adam Faturahman; Sella Avionita
Blockchain Frontier Technology Vol. 1 No. 01 (2021): B-Front(Blockchain Frontier Technology)
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v1i01.5

Abstract

This research is based on the national need to build an effective HKI protection system. Results in the form of human intellectual work that have very high values ​​should receive adequate regulatory protection supported by a sense of justice & be rewarded according to their intellectual output. Copyright protection for creators and copyright holders according to Law Number 28 of 2014 concerning Copyright. Article 1 number 1 & Article 24 paragraph (1) & (2). So according to the parallel growth of science and the number of outputs of work found and technology which is very rapid, has a great effect on human life. With this background, this research adopts a research framework capable of compiling insights from current research bodies on blockchain technology. The application of the blockchain framework aims to make it easier for creators to prove what and when their work was made in front of a court or when registering a work copyright. Blockchain can provide solutions in copyright protection and digital copyright management.
Digital Storytelling Strategy and Visual Branding in Enhancing Brand Resonance in Footwear Startupreneur Sausan Raihana Putri Junaedi; Ninda Lutfiani; Tuti Nurhaeni; Natalie Bibils
ADI Journal on Recent Innovation (AJRI) Vol. 8 No. 1 (2026): September
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v8i1.1485

Abstract

The rapid development of digital technology has encouraged startupreneur footwear businesses to implement innovative digital branding strategies to attract and retain consumers. This study aims to analyze the influence of digital storytelling and visual branding on brand resonance in startupreneur footwear businesses. A quantitative approach was employed, with data collected through questionnaires, social media observation, and literature studies. A total of 100 respondents were selected using purposive sampling. Data analysis was conducted using SmartPLS to evaluate the measurement and structural models. The findings indicate that digital storytelling and visual branding have a positive and significant influence on brand resonance. Digital storytelling has a positive and significant effect on brand resonance (β = 0.49, t = 5.27), while visual branding also has a positive and significant effect (β = 0.38, t = 3.90). Together, digital storytelling and visual branding explain 65% of the variance in brand resonance (R² = 0.65). Digital storytelling through authentic and emotionally engaging content increases consumer engagement and emotional connection with the brand. Meanwhile, visual branding through consistent visual identity, color usage, logo, and social media design strengthens brand recognition and consumer trust. The integration of digital storytelling and visual branding can enhance customer loyalty, repeat purchase intention, and Electronic Word of Mouth (e- WOM). Furthermore, Instagram and TikTok play important roles in supporting digital branding strategies for footwear businesses. This study contributes to digital marketing and branding strategies while supporting the Sustainable Development Goals (SDGs), particularly SDG 8 and SDG 9.
Big Data Analytics and Online Promotional Strategies to Boost Digital Business Sales: Analisis Big Data dan Strategi Promosi Online untuk Meningkatkan Penjualan Bisnis Digital Tuti Nurhaeni; Refa Azka; Nova Syahrani Arasid; Meriyana Sunengsih; Richard Evans
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1242

Abstract

Examining the Effects of Innovation Access Safety and Sustainability Practices on Global Health Outcomes Marviola Hardini; Magda Siahaan; Ihsan Nuril Hikam; Tuti Nurhaeni; Kristina Vaher
Journal of Orange Technology Vol. 1 No. 2 (2025): April
Publisher : Sinar Mentari Sundara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68012/jot.v1i2.20

Abstract

Pharmaceutical innovation plays a critical role in improving global health outcomes by enabling the development of advanced medicines, vaccines, and healthcare technologies. However, the benefits of innovation are not solely determined by technological advancement but are also influenced by access, safety, and sustainability practices within pharmaceutical systems. This study aims to quantitatively examine the effects of innovation adoption, access and equity, pharmaceutical safety, and sustainability practices on global health impact, as well as to investigate the mediating role of pharmaceutical safety in the relationship between innovation adoption and global health outcomes. Using secondary data obtained from international health and development organizations, this study applies PLS-SEM with SmartPLS to test the proposed research model. The findings indicate that innovation adoption, access and equity, pharmaceutical safety, and sustainability practices each have a positive and significant effect on global health impact. Furthermore, pharmaceutical safety is found to partially mediate the relationship between innovation adoption and global health impact, highlighting the importance of robust safety mechanisms in translating innovation into meaningful health benefits. This study contributes to the literature by integrating innovation, equity, safety, and sustainability into a unified empirical framework and offers policy-relevant insights for strengthening global pharmaceutical systems to achieve equitable and sustainable health outcomes.
Co-Authors Adam Faturahman Ihsan Nuril Hikam Kristina Vaher Leli Nirmalasari Magda Siahaan Marviola Hardini Meria, Lista Meriyana Sunengsih Natalie Bibils Ninda Lutfiani Nova Syahrani Arasid Refa Azka Richard Evans Sausan Raihana Putri Junaedi Sella Avionita Sri Watini