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All Journal ABDIMAS SILIWANGI International Journal of Economics Development Research (IJEDR) Respati Jurnal Manajemen Technology and Informatics Insight Journal Journal of Data Science Theory and Application
Dian Rusvinasari
Universitas Putra Bangsa
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Library & Information Science Social Sciences

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Journal : International Journal of Economics Development Research (IJEDR)

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Driving MSMEs' Performance: The Impact of Social Media Adoption, Innovation Capability, and Government Support Yordan Hermawan Apidana; Anton Prasetyo; Kholifah Kholifah; Dian Rusvinasari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.6032

Abstract

The purpose of this study is to investigates how social media adoption, innovation capability, and government support influence the business performance of micro, small, and medium enterprises (MSMEs) in Indonesia. Data were collected from 469 Indonesian MSME owners or managers via an online questionnaire and analyzed using structural equation models with the Partial Least Squares method. The results indicate that social media adoption positively impacts innovation capability and business performance. Additionally, innovation capability positively affects business performance and mediates the relationship between social media adoption and business performance. Moreover, government support acts as a moderator in the relationship between innovation capability and business performance. These findings provide practical insights for MSME owners or managers seeking to enhance their social media strategies and leverage innovation and government support to improve competitiveness in the digital market. The research also guides governments in formulating policies to boost MSMEs' business performance.
Co-Authors Anton Prasetyo Aprilia Ayu Lestari Arief Setyanto Awaludin Abid Fira Resti Rahmadhani Kholifah Kholifah Lolanda Hamim Annisa M. RUDYANTO ARIEF Maeta Ayuning Tias Resky Inayah Zelika Wiji Tri Puspitasari Yordan Hermawan Apidana