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All Journal International Journal of Economics Development Research (IJEDR) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Digital Business and Management
Kholifah Kholifah
Universitas Putra Bangsa
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PRODUCT KNOWLEDGE DAN PRODUCT PROMOTION TERHADAP PURCHASE SATISFACTION DAN REPURCHASE INTENTION SELAMA PANDEMIC COVID-19 Kholifah Kholifah
Journal of Digital Business and Management Vol. 1 No. 1 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i1.37

Abstract

The Covid-19 pandemic has fundamentally changed the world. The pandemic is forcing consumers to change their buying attitudes and habits (Blackburn, 2020). Recent studies have begun to focus more on the market perspective by investigating consumer vulnerability from the perspectives of poverty and low incomes (Glavas et al., 2020), decision making (Choudhury et al., 2019; Hill & Sharma, 2020), and markets (Stewart & Yap. , 2020). This study aims to explain this aspect. This research is a quantitative research and the respondents in this research are 100. In this study, the sample was taken by non-probability sampling, namely by using the accidental sampling technique. Based on data analysis, it is known: H1 is accepted, there is an effect of Product Knowledge on Purchase Satisfaction, H2 is accepted: there is an effect of Product Knowledge on repurchase intention, H3 is accepted: there is an effect of Product Promotion on Purchase Satisfaction, H4 is accepted: there is an effect of Product Promotion on Repurchase Intention and H5 is accepted. : there is an influence between Purchase Satisfaction on repurchase intention. Keywords: product knowledge, product promotion, Purchase Satisfaction, repurchase intention
PERAN SELF CONTROL DALAM MEMODERASI PENGARUH HEDONIC MOTIVES DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING Yordan Hermawan Apidana; Kholifah Kholifah
Journal of Digital Business and Management Vol. 1 No. 1 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i1.38

Abstract

For career women, appearance is an important thing that must be considered and this can trigger a lifestyle shopping culture and hedonism that leads to high impulsive behavior. Career women who have families are considered to have high self-control against impulsive behavior towards online shopping, namely because the need for family is a priority compared to their own needs. The purpose of this study was to determine the effect of hedonic motives, shopping lifestyle on impulse buying which is moderated by self-control. This research is a quantitative research and the respondents in this research are 244. In this study the sample was taken by non-probability sampling, namely by purposive sampling technique. Based on data analysis, it is known that: (1) hedonic motives have a positive and significant effect on impulse buying, (2) shopping lifestyle has a positive and significant effect on impulse buying, (3) hedonic motives do not moderate the effect of shopping lifestyle on impulse buying, (4 ) self-control moderates the effect of shopping lifestyle on impulse buying.
PENGARUH KUALITAS FUNGSIONAL DAN CITRA PERUSAHAAN TERHADAP WORD OF MOUTH COMMUNICATION DIMEDIASI KEPUASAN KONSUMEN PADA KONSUMEN SENORITA BAKESHOP Kholifah Kholifah
Journal of Digital Business and Management Vol. 1 No. 2 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i2.188

Abstract

The purpose of this study was to analyze the effect of functional quality and corporate image on word of mouth communication mediated by consumer satisfaction on consumers of Senorita Bakeshop. Respondents in this study were consumers of Senorita Bakeshop, totaling 100 respondents. The sampling technique used was purposive sampling. The method in this study uses path analysis. The results of this study indicate that Functional Quality affects consumer satisfaction, corporate image affects consumer satisfaction, Functional Quality affects word of mouth communication, corporate image affects word of mouth communication, consumer satisfaction affects word of mouth communication, there is an effect of functional quality on word of mouth communication through customer satisfaction, there is no influence of corporate image on word of mouth communication through customer satisfaction.
PENGARUH ANTESEDEN KECANDUAN ONLINE MOBILE GAME TERHADAP NIAT MELAKUKAN PEMBELIAN ITEM VIRTUAL PADA MAHASISWA Yordan Hermawan Apidana; Kholifah Kholifah
Journal of Digital Business and Management Vol. 2 No. 1 (2023): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v2i1.265

Abstract

Mahasiswa yang mengalami kecanduan game game akan mengalami beberapa gejala kecanduan game seperti salience (berpikir tentang bermain game game sepanjang hari), tolerance (waktu bermain game game yang semakin meningkat), mood modification (bermain game game untuk melarikan diri dari masalah), relapse (cenderung untuk bermain game game kembali setelah lama tidak bermain), withdrawl (merasa buruk jika tidak bermain game game), conflict (bertengkar dengan orang lain karena bermain game game secara berlebihan). Mahasiswa yang kecanduan game game dinilai akan melakukan perilaku pembelian terhadap item-item virtual dalam game. Tujuan dari penelitian ini untuk mengetahui pengaruh anteseden kecanduan bermain game mobile online yaitu salience, tolerance, mood modification, relapse, withdrawal dan conflict terhadap niat melakukan pembelian virtual item. Berdasarkan analisis data diketahui: (1) salience berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (2) tolerance berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (3) mood modification berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (4) relapse berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (5) withdrawal berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (6) conflict berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item.
KORELASI SPECIAL EVENT DAY TANGGAL KEMBAR TERHADAP MINAT BELI MASYARAKAT DI SHOPEE Lisda Tawasuli; Kholifah Kholifah
Journal of Digital Business and Management Vol. 2 No. 2 (2023): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v2i2.401

Abstract

Certain promo programs can be carried out as an effort to boost sales. One of the promo programs carried out by Shopee is a special event day which is held on twin dates. This special event day is held routinely every month on twin dates. Shopee provides the most promotional offers on special event days. The method used in this study is a quantitative method with the instrument used in the form of a Likert scale model questionnaire. The questionnaire containing questions is intended for all people who actively transact using Shopee. From distributing the questionnaire questions, 30 respondents were obtained as a population with a sample test that the researchers did to analyze the data using SPSS. Based on data processing and from the results of the analysis obtained in this study, it can be concluded that there is a moderate positive correlation between the Special Event Day of Twin Dates and people's purchasing power at Shopee. The majority of 30 respondents use the shopee application to transact more than 5 times a month, showing that there is a relationship between Special Event Days on twin dates and people's buying interest in shopee as well as shown by the results of a significance value of 0.000 which is smaller than 0.05. which is the standard value of the correlation of a variable in the SPSS software and the Pearson correlation value of 0.833 which shows the degree of correlation is very strong and the form of the relationship between the two variables is positive.
Driving MSMEs' Performance: The Impact of Social Media Adoption, Innovation Capability, and Government Support Yordan Hermawan Apidana; Anton Prasetyo; Kholifah Kholifah; Dian Rusvinasari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.6032

Abstract

The purpose of this study is to investigates how social media adoption, innovation capability, and government support influence the business performance of micro, small, and medium enterprises (MSMEs) in Indonesia. Data were collected from 469 Indonesian MSME owners or managers via an online questionnaire and analyzed using structural equation models with the Partial Least Squares method. The results indicate that social media adoption positively impacts innovation capability and business performance. Additionally, innovation capability positively affects business performance and mediates the relationship between social media adoption and business performance. Moreover, government support acts as a moderator in the relationship between innovation capability and business performance. These findings provide practical insights for MSME owners or managers seeking to enhance their social media strategies and leverage innovation and government support to improve competitiveness in the digital market. The research also guides governments in formulating policies to boost MSMEs' business performance.
Pelatihan Pemanfaatan Media Digital Berbasis Kecerdasan Buatan (AI) Dan Realitas Virtual (VR) Untuk Guru Mata Pelajaran Ekonomi Di Kebumen Kholifah Kholifah; Nanang Pradita; Anton Prasetyo; Heri Mahyuzar; Rahmat Hidayat
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 3 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi Mei- Agustus
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i3.3856

Abstract

Perkembangan teknologi digital telah membawa perubahan signifikan dalam dunia pendidikan, menuntut para pendidik untuk terus meningkatkan keterampilan digital mereka. Kegiatan pengabdian ini bertujuan untuk meningkatkan kompetensi digital guru mata pelajaran Ekonomi di Kebumen yang tergabung dalam Musyawarah Guru Mata Pelajaran (MGMP) melalui pelatihan pemanfaatan media digital berbasis kecerdasan buatan (AI) dan teknologi lainnya. Pelatihan ini mencakup penggunaan teknologi terbaru seperti AI, ChatPDF, dan XMind AI, yang diharapkan dapat mendukung proses pembelajaran yang lebih efektif, interaktif, dan sesuai dengan perkembangan zaman. Hasil dari kegiatan ini menunjukkan bahwa pelatihan tersebut berhasil meningkatkan kemampuan guru dalam mengintegrasikan teknologi digital ke dalam metode pengajaran mereka. Selain itu, pelatihan ini juga membekali guru dengan keterampilan praktis dalam penggunaan alat digital, serta pemahaman yang lebih baik mengenai keamanan dan etika digital. Dengan demikian, kegiatan ini berkontribusi pada peningkatan kualitas pendidikan di Kebumen, mempersiapkan para guru untuk menghadapi tantangan di era digital, serta memperkuat peran MGMP sebagai wadah pengembangan profesional yang berkelanjutan.
Co-Authors Anton Prasetyo Dian Rusvinasari Heri Mahyuzar Lisda Tawasuli Nanang Pradita Rahmat Hidayat Yordan Hermawan Apidana