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All Journal Jurnal Agribisnis Unri Conference Series: Community Engagement
M. Fadli
Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities

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ANALISIS SIKAP KONSUMEN TERHADAP BERAS IMPOR DI KOTA PEKANBARU M. Fadli; Novia Dewi; Eliza Eliza
Jurnal Agribisnis Vol. 23 No. 2 (2021): Jurnal Agribisnis
Publisher : UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.363 KB) | DOI: 10.31849/agr.v23i2.5781

Abstract

ABSTRACT This research aims to analyze the determining attributes of consumer attitudes in consuming import rice. Imported Rice is a relatively new business entering the Indonesian market, especially Pekanbaru city, so it is necessary to carry out a good strategy to maintain its business. The strategy for distributors is through a market-oriented marketing understanding that requires a good understanding of consumer attitudes. This study used accidental sampling method with 36 respondents and purposive sampling for expert or key person as many as 18 respondents. Data was analyzed using prospective analysis. The results showed the determining attributes of consumer attitudes in consuming and buying imported rice based on quadrant I. Prospective analysis consisting of attributes of taste which are not pulen, cream coloured, discount, medium, type of Beras Kita, plain, price and premium that has a strong influence on consumer attitudes and has a dependence between attributes is low. The implications of marketing development are based on quadrant III which consists of attributes of packaging size of 5 kg, packaging size of 10 kg, number of broken granules, cleanliness of no grain. which has a low influence on consumer attitudes and dependence between high attributes so that it becomes output in the system, this applies as a consideration for the producers what should be improved and improved for the development of marketing Rice Imports. Keywords : Consumer Attitudes, Import Rice, Prospective Analysis
Strategi Literasi Inklusif Mahasiswa Kukerta Tematik Universitas Riau Kelurahan Tembilahan Hulu : Lapak Literasi Dan Permainan Edukatif di Car Free Day Chairul Chairul; Afriansyah Afriansyah; Bilqis Armadini Humairah; Feblin Isma Anjelika; Kamilyandri Kamilyandri; M. Fadli; Mildria Efitra; Muhammad Huday Alzuro; Nabila Rasya; Putri Maisalma; Tikkos Maruhum S.; Wahyu Sitorus; Zulfri Prio Anggoro
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.469-474

Abstract

Inclusive literacy stems from an awareness of the importance of equality and accessibility in education. This community service program was carried out by students from the University of Riau's Thematic Kukerta program, utilizing Car Free Day activities in Tembilahan Hulu as a public space to develop equitable access to literacy. The aim is for all children from diverse socio-economic backgrounds to have the opportunity to read, learn in an enjoyable manner, and boost their self-confidence through activities such as coloring contests without any discrimination. The methods employed include direct observation, participatory interaction, and the provision of reading materials and educational games. The results of the implementation showed an increase in children's and community enthusiasm for literacy activities in open spaces. Children's participation in reading activities increased significantly each week, and the relationship between students and the local TBM (Community Reading Garden) community grew stronger. This program not only expanded literacy access in public spaces but also provided an example of inclusive literacy strategies that can be adopted in other community service initiatives in the Indragiri Hilir region.
Co-Authors Afriansyah Afriansyah Bilqis Armadini Humairah Chairul, Chairul Eliza Eliza Feblin Isma Anjelika Kamilyandri Kamilyandri Mildria Efitra Muhammad Huday Alzuro Nabila Rasya Novia Dewi Putri Maisalma Tikkos Maruhum S. Wahyu Sitorus Zulfri Prio Anggoro