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All Journal Jurnal Hexagro PEDAMAS (Pengabdian Kepada Masyarakat)
Ayu Sitanini
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Hexagro

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SWOT IMPLEMENTATION IN HYBRID MARKETING STATEGY AT PERUMDA PUSPAHASTAMA, PURBALINGGA CENTRAL JAVA suwali suwali; Vicktor Bintang Panunggul; Ayu Sitanini; Faizah Noviani
Jurnal Hexagro Vol. 7 No. 1 (2023): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v7i1.1160

Abstract

Rice is a basic need for the world community, especially in Indonesia. PERUMDA Puspahastama is a company located in Purbalingga Regency engaged in trade, especially rice. The marketing strategy used by Puspahastama so far has used hybrid (online and offline). This study uses a qualitative method with observation and descriptive analysis with SWOT. The data were taken from interviews with the chairman of PERUMDA Puspahastama. The results of the study found that hybrid marketing strategies influenced sales results. Each of these deficiencies can be overcome with these two strategies.   Keywords: Marketing Strategy, SWOT, Puspahastama, Rice
Co-Authors Destin Alfianika Maharani Faizah Noviani Ika Maulita MELIA DWI RENOVRISKA Siti Nasiroh Suwali Vicktor Bintang Panunggul