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Ah Khafid Fiqih A
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Economics, Econometrics & Finance

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Pengaruh Mutu Pelayanan Dan Harga Terhadap Kepuasan Pengunjung Ah Khafid Fiqih A; Budi Wahono; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 05 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the effect of service quality and price on visitor satisfaction, the sample of this study is Mystic Coffee visitors. Data collection using a questionnaire, data analysis using validity test, reliability test, normality test, multiple linear analysis, F statistic test and t statistic test, coefficient of determination test in IBM Social Sciences Statistical Package (SPSS) Version 16.0From the results of calculations with SPSS which is a variable of service quality and price simultaneously and significantly to visitor satisfaction. While partially the service quality and price variables have a positive and significant effect on visitor satisfaction. Keywords: Effect of Service Quality and Price on Visitor Satisfaction
Co-Authors Khalikussabir, Khalikussabir