<![CDATA[AbstractThis study aims to determine the effect of service quality and price on visitor satisfaction, the sample of this study is Mystic Coffee visitors. Data collection using a questionnaire, data analysis using validity test, reliability test, normality test, multiple linear analysis, F statistic test and t statistic test, coefficient of determination test in IBM Social Sciences Statistical Package (SPSS) Version 16.0From the results of calculations with SPSS which is a variable of service quality and price simultaneously and significantly to visitor satisfaction. While partially the service quality and price variables have a positive and significant effect on visitor satisfaction. Keywords: Effect of Service Quality and Price on Visitor Satisfaction]]>
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