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All Journal ProTVF Jurnal Pengabdian Pada Masyarakat
Nana Sutisna Amdan
Universitas Sultan Ageng Tirtayasa
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Optimalisasi Pemanfaatan Media Sosial dalam Promosi Kampung Wisata Pekijing Nana Sutisna Amdan; Muhammad Ihsan Alifi; Muhaemin Muhaemin; Aditya Ramadhan; Maulia Pratiwi; Neka Fitriyah; Ail Muldi
Jurnal Pengabdian Pada Masyarakat Vol 7 No 1 (2022): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.766 KB) | DOI: 10.30653/002.202271.26

Abstract

The success of marketing a product, one of which depends on the ability of producers to promote their products. Promotion is an activity that is very commonly done by marketers to provide information related to products and encourage potential consumers to buy goods or services offered. Pekijing Village, Kalang Anyar Village, Taktakan District, Serang City, Banten Province, which has been renovated into a tourist village, is still not widely known to the public. Promotions carried out by local residents have not had much impact in increasing tourist visits. The service team seeks to provide solutions by providing training on the use of social media, namely YouTube, Instagram, Facebook and TikTok, as a means of promotion. The training was given to 30 local youths, for 1 month, with the aim of providing knowledge and practice as well as assisting residents in marketing their village as a tourist destination. The stages of service are planning, implementation, follow-up and evaluation. As a result of this service activity, the 30 youths received sufficient information and knowledge regarding the characteristics of social media, content production techniques, content title and strategies for using social media. After a month of being given training and guidance, 18 of the 30 youths who were given training began to optimize the use of social media as a means of promoting the potential of their village.
Komunikasi Pemasaran Cinderamata Khas Banten Produk Warga Kampung Pekijing Nana Sutisna Amdan; Yayan S aryani; Muhaemin Muhaemin; Aditya Ramadhan; Rd. Nia Kania Kurniawati; Naniek Afrilla
Jurnal Pengabdian Pada Masyarakat Vol 7 No 4 (2022): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (621.099 KB) | DOI: 10.30653/002.202274.151

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MARKETING COMMUNICATION OF SPECIAL BANTEN SOUVENIR PRODUCTS PEKIJING VILLAGE. Pekijing, is a village located in Kalanganyar Village, Serang City, has shown its existence by becoming a Tourism Village established by the Serang City Government in 2021. Pekijing Village continues to improve by carrying out various community empowerment efforts. One of them is structuring and increasing the capacity of human resources in the management of natural resources. There are many MSME products produced by Pekijing residents, such as various woven bamboo, carvings, miniature Banten towers, key chains, local specialties, to products made from plastic waste, such as flowers, or mats and mask connectors. However, obstacles are still being faced, namely the problem of capital and product marketing to be accepted by the market. To optimize the Marketing of Banten Special Souvenirs for the Pekijing Village residents, the Master of Communication Studies Program at Sultan Ageng Tirtayasa University Conducts Community Service activities in Pekijing Village, to help encourage active community participation in production activities, creativity development and marketing of the products owned. The community is encouraged not only to be creative in building tourist destinations and production, but also to have a role as marketing by optimizing public spaces in the digital realm, especially in the use of online stores, social media, such as Facebook, YouTube, Instagram and Tiktok.
Implementation of the analog switch off towards digital broadcast Jawa Pos Dian Wardiana Sjuchro; Ria Mahdia Fitri; Nana Sutisna Amdan; Yoki Yusanto; Lutfi Khoerunnisa
ProTVF Vol 7, No 1 (2023): March 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v7i1.42012

Abstract

Background: It is a common fact that the rapid development of technology influenced many aspects of the world, including mass communication. Television, as the most popular and familiar broadcast media in Indonesia, has experienced several changes due to the presence of advanced technology. One of the significant transformations is the transition from analog to digital broadcasting systems. The new era of digital broadcasting could improve the performance and quality of digital television itself. Purpose: This recent study aimed to obtain an overview of the realization carried out by one of the local private broadcasting institutions in Banten, JPM TV. Methods: Using a qualitative case study along with in-depth interviews and observation as data collection techniques, this study examines JPM TV from various aspects in realizing digital TV broadcasts in Banten Province. Results: The study’s findings highlighted that JPM TV strives to realize digital broadcasting by gradually replacing equipment with tools that support digital broadcasting and elements of human resources trained and prepared with special internal and external training. JPM TV also collaborated with LPPM (Mix Broadcasting Organizing Agency), namely Mix Metro TV. The ongoing process is coordinated with the government. Obstacles faced during the migration process are the socioeconomic conditions of the people who have not been able to support the digital broadcasting process, which is characterized by the difficulty of obtaining digital broadcasting at relatively low prices; besides that, it is also necessary to increase the capacity of Human Resources (HR) so that television shows are more comfortable to watch. Implications: One of the implications is that the government must innovate to provide incentives that can stimulate the readiness of the digital broadcasting ecosystem.
Co-Authors Aditya Ramadhan Aditya Ramadhan Ail Muldi Dian Wardiana Sjuchro Lutfi Khoerunnisa Maulia Pratiwi Muhaemin Muhaemin Muhaemin Muhaemin Muhammad Ihsan Alifi Naniek Afrilla Neka Fitriyah Rd. Nia Kania Kurniawati Ria Mahdia Fitri Yayan S aryani Yoki Yusanto