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Pengaruh Lokasi Pesantren, Biaya Pendidikan, Kualitas Layanan Terhadap Keputusan Memilih Pesantren Kampus Ainul Yaqin Universitas Islam Malang (Study Kasus pada Santri dan Santriwati Pesantren Kampus Ainul Yaqin Universitas Islam Malang Angkatan 2019-2022) Atika Nuzulil Laili; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research was to determine and analyze the effect of the location of the Islamic boarding school, the cost of education, the quality of service on the decision to choose a Islamic boarding school at Ainul Yaqin Campus, Islamic University of Malang. The data source for this research is primary data obtained from answering statements at the time of distributing questionnaires to students and female students at the Islamic Boarding School, Ainul Yaqin Campus, Islamic University of Malang, Class of 2019-2022. The sample method used is purposive sampling with the slovin formula. The number of samples in this study were 100 respondents. The dqta analysis method uses instrument test, normality test, classical assumption test, multiple linear regression analysis, hypothesis testing and coefficient of determination test. The results showed: (1) the location of the Islamic boarding school, the cost of education, the quality of service had a simultaneous and significant effect on the decision to choose the Ainul Yaqin Campus Islamic Boarding School, Islamic University of Malang, (2) the location of the Islamic boarding school had a positive and significant effect on the decision to choose the Ainul Yaqin Campus Islamic Boarding School, Islamic University of Malang , (3) the cost of education has a positive and significant effect on the decision to choose the Ainul Yaqin Campus Islamic Boarding School, Islamic University of Malang, (4) the quality of service has a positive and significant effect on the decision to choose the Ainul Yaqin Campus Islamic Boarding School, Islamic University of Malang. Keywords: Location,Cost Education, Quality of Sevice

Pengaruh Persepsi Kemudahan, Persepsi Manfaat Dan Fitur Layanan Terhadap Minat Menggunakan E-Wallet Pada Aplikasi Dana (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2019) Eka Dewi Fitriyanti; Eka Farida; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of perceived convenience, perceived benefits and service features on the interest in using e-wallets in the DANA study application for students of the Faculty of Economics & Business class of 2019, Islamic University of Malang. The type of research used is quantitative. The research sample was taken by purposive sampling technique with the Malhotra formula used to take the sample, namely the number of items x 5 so that the total sample is 85 respondents. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. Testing the data used is testing the simultaneous hypothesis (Test F) and testing the partial hypothesis (Test t). The results of his research show that perceived convenience partially has no effect on interest in using e-wallets. Perceived benefits partially have no effect on interest in using e-wallets. Service features have a significant and positive influence on interest in using e-wallets. Meanwhile, simultaneously perceived convenience, perceived benefits and service features have a significant effect on interest in using e-wallets. Keywords: Perceived Convenience, Perceived Benefits, Service Features, and Interest in Using E-Wallet

Pengaruh Celebrity Endorser Tasya Farasya Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Dengan Brand Image Sebagai Variabel Intervening (Studi Pada Mahasiswi FEB Angkatan 2019 Universitas Islam Malang Pengguna Avoskin) Rifda Nadia Ulya; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to test and analyz the influence of celebrity endorsers and electronic word of mouth on purchasing decisions with brand image as an intervening variable. The number of samples was determined using the Malhotra formula and the results obtained were 95 respondents. The data obtained by distributing questionnaires to students of the Faculty of Economics and Business Class of 2019 at the Islamic University of Malang who used Avoskin who were selected by purposive sampling. Data analysis in this study used SPSS version 23. Data testing techniques used in this study included validity testing, reliability testing, normality testing, path analysis (path analysis), and research hypothesis testing. The results of this study indicate that Celebrity Endorser and Electronic Word of Mouth have a direct effect on Brand Image, Celebrity Endorser and Electronic Word of Mouth, and Brand Image have a direct effect on Purchasing Decisions, Brand Image plays no role in mediating Celebrity Endorser and Electronic Word of Mouth on Purchasing Decisions. Keywords: Celebrity Endorser, Electronic Word of Mouth, Brand image, Purchase Decision

Pengaruh Green Product, Green Promotion dan Green Price Terhadap keputusan Pembelian Konsumen Starbucks Coffee Malang (Studi Kasus Pada Konsumen Starbucks Coffee Malang) Haris Rizqi Pratama; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine and analyze the effect of green product, green promotion and green price on purchasing decisions of Starbucks coffee consumers (a case study on consumers of Starbucks Coffee Malang). This study used a quantitative research method using a questionnaire with a Likert scale of 1-5. The population in this study were all consumers who had been to Stabucks Coffee Malang. The data collection technique uses nonprobability sampling technique, namely purposive sampling technique. The sample in this study amounted to 50 respondents. Data analysis techniques used research instrument tests, classical assumption tests, multiple regression analysis tests, f tests and t tests and coefficient of determination tests. As a data collection material that was analyzed with the help of IBM SPSS Statistics software. The results of this study indicate that green product has a significant effect on purchasing decisions, green promotion has a significant effect on purchasing decisions and green price has no significant effect on purchasing decisions. Keywords: Green Product, Green Promotion, Green Price, and Purchase Decision

Pengaruh Electronic Word Of Mouth (Ewom) Terhadap Keputusan Pembelian Pada Shopee Dimediasi Oleh Citra Merek (Studi Kasus Mahasiswa FEB Unisma Angkatan 2019) Mia Angellina; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study analyze the impact of Electronic Word of Mouth (Ewom) of Purchase Decisions on Shopee Mediated by Brand Image. The samples obtained were 100 respondents. The data was obtained from questions distributed to students of the Faculty of Economics and Business Class of 2019 at the Islamic University of Malang who had purchased at Shopee and chosen through purposive sampling. Data analysis in this study used SPSS version 25. Data analysis methods used in this study included validity testing, reliability testing, normality testing, path analysis, and research hypothesis testing. This study showed that the Electronic Word of Mouth directly influences brand image, the Electronic Word of Mouth does not influence Purchase Decisions, the Brand Image does not influence Purchase Decisions and Brand Image cannot mediate Electronic Word of Mouth on Purchase Decisions. Keywords: Electronic Word of Mouth, Brand image, Purchase Decision

Pengaruh Pengetahuan Investasi, Kemampuan Finansial Dan Lingkungan Pertemanan Terhadap Minat Investasi Mahasiswa (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2021) Anisa Putri Darvanti; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of investment knowledge, financial capability and friendship environment on investment interest in UNISMA. The type of research used is quantitative. Samples taken using purposive sampling technique with Malhotra formula, That is the number of indicators x 5 so that the total sample is 85 respondents. The data analysis method used is multiple linear regression analysis. It uses the F Test for simultaneous hypothesis testing and the t Test for partial testing. In this study, the results obtained are Investment knowledge, financial ability and friendship environment simultaneously affect investment interest. Investment knowledge does not have a partial effect on investment interest, financial ability has a partial effect on investment interest and the friendship environment has a partial effect on investment interest. Keywords: Investment Knowledge, Financial Capability, Friendship Environment, Multiple Linear Regression, Purposive Sampling

Pengaruh Celebrity Endorser, Brand Image, Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Kosmetik Wardah (Studi Kasus Pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2019) Nila Kusumawati; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine and analyze the Influence of Celebrity Endorsers, Brand Image and Product Quality on Purchasing Decisions on Wardah Cosmetic Products (Case Study on Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2019). This study used quantitative research methods using questionnaires with a Likert scale of 1-5. The population in this study was female students who had bought and used Wardah cosmetic products. The data collection technique uses nonprobability sampling, namely by purposive sampling techniques. The sample in this study amounted to 65 respondents. Data analysis techniques use research instrument tests, classical assumption tests, multiple regression analysis tests, f tests and t tests and determination coefficient tests. As data collection material analyzed with the help of IBL SPSS Statistics software. The results of this study show that celebrity endorsers have a significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions and product quality has a significant effect on purchasing decisions. Keywords: Celebrity Endorser, Brand Image, Product Quality, and Purchasing Decision.

Pengaruh Brand Ambassador Dan Harga Terhadapkeputusan Pembelian Di Tokopedia (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Noor Salama; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study hopes to decide and elaborate on the impact of brand and cost delivery on purchasing options on Tokopedia. The population in this study is the staff of the business and finance department of the Islamic University of Malang. The data selection technique in this study used a complete survey sample of 90 respondents. The independent factor in this study is the influence of Brand Envoy and Cost then the confidence variable is Buy Choice. The logical method used in this study is a series of direct and driven relapse tests with SPSS 22. The side effects of this concentrate also show that the impact of Brand Representative and Cost is positive and critical to the purchase option. Somehow, brand representation and costs influence purchasing options on Tokopedia. Keywords: Price, Brand Ambassador, and Purchase Decision.

Pengaruh Brand Ambassador, Brand Image Dan Brand Awareness Terhadap Minat Beli Konsumen Tokopedia (Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2018) Juanda Chrystantor; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this study is to identify and evaluate the brand ambassadors, brand awareness, and brand image that simultaneously and in part impact Tokopedia customers' desire to purchase products. Buying interest is the dependent variable being measured, whereas brand ambassador, brand image, and brand awareness are the independent variables. Quantitative research using a descriptive methodology was used in this study. From the outset to the creation of the study design, the quantitative research method's specifications are systematic, well-planned, and clearly defined. The SPSS application was used to manage the data using multiple linear regression analysis. The information used includes both primary and secondary data that were gathered through surveys, interviews, and both direct and indirect observations. Since the sample size for this study is unclear, the Maholtra calculation with information on 15 indicators multiplied by 5 results in 75. Data processing revealed that the variables of brand ambassador, brand image, and brand awareness were present simultaneously and in part. Keyword: Purchase intention, Brand ambassador, Brand image, and Brand awarness.

Pengaruh Gaya Hidup, Persepsi Harga Dan Periklanan Terhadap Keputusan Pembelian Pada Rokok Sampoerna A Mild (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2019) Gery Rhivas Nugraha Wahyudi; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of lifestyle, price perceptions and advertising on purchasing decisions on Sampoerna A Mild cigarettes (a case study of students at the Faculty of Economics and Business, Islamic University of Malang). This study used a quantitative research method using a questionnaire with a Likert scale of 1-5. The population in this study were students who consumed Sampoerna A Mild cigarettes. The data collection technique uses the techniquenonprobability sampling namely by techniquepurpose sampling. The sample in this study amounted to 95 respondents. The results of this study indicate that lifestyle has a significant effect on purchasing decisions, perceived price has no significant effect on purchasing decisions and advertising has a significant effect on purchasing decisions. Keywords: Lifestyle, Perceived price, Advertising and Purchase Decision

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