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Pengaruh Kualitas Produk, Daya Tarik Iklan di Medsos dan Persepsi Harga Terhadap Keputusan Pembelian Pada Konsumen Produk Fitarasa Cake Kab. Probolinggo Eka Sukmawati; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The method used is multiple linear regression. The sampling technique uses the Maholtra formula with the results of calculating 95 samples. In completing this research using SPSS 29 with the help of validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, f test and t test. The results of this study indicate that the variables of product quality, advertising attractiveness, and price perceptions influence purchasing decisions simultaneously, product quality variables influence purchasing decisions, and advertising attractiveness variable has no effect on influence purchasing decisions. the price perception variable influences the purchase decision. Keywords: Product Quality, Advertising Attractiveness, Perceived Price on Purchasing Decisions

Pengaruh Harga, Promosi, dan Kemudahan Penggunaan Aplikasi Terhadap Keputusan Pembelian Pada Marketplace Shopee (Studi Kasus Mahasiswa Universitas Islam Malang Fakultas Ekonomi dan Bisnis Angkatan 2019) Ahmad Fahmil Fithriyansyah; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the digital era, technology is now increasingly advanced and developing. We can use cell phones for everything we need simply, quickly and instantly. For example, such as payment transactions, online motorbike taxi rides, culinary orders, address search, we can even shop for daily necessities through online applications. The purpose of this study was to find out and analyze the effect of price, promotion and ease of use in purchasing decisions for the Shopee marketplace. The population in this study were active students of the Faculty of Economics and Business, Islamic University of Malang, class of 2019 who had purchased at Shopee. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sampling technique based on certain criteria using a questionnaire distributed to 100 respondents and using the SPSS analysis tool. The results of the study show that partially the price, promotion, and ease of use of the application have a positive and significant effect on purchasing decisions. Simultaneously price, promotion, and ease of use of the application have a positive and significant effect on purchasing decisions. Keywords: Price, Promotion, Ease of Use of the Application, Purchase Decision

When Halal is not Enough: The Paradox of Moral Activism Beyond Ethnocentrism and Religious Commitment Alfian Budi Primanto; Rahmawati Rahmawati; Nita Ani Dia Utami
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.28297

Muslim consumers increasingly consider factors beyond halal compliance when evaluating brands, particularly when brands are perceived to be associated with humanitarian issues; halal status alone may no longer be sufficient to sustain favourable consumer responses, creating a critical dilemma in Muslim markets. While prior studies have highlighted consumer animosity and ethnocentrism as drivers of brand avoidance, limited attention has been paid to the psychological mechanisms through which these factors translate into unwillingness to buy. Specifically, the mediating role of brand attitude, the behavioral relevance of perceived boycott efficacy, and the moderating influence of religious commitment remain underexplored. Addressing this gap, the present study examines unwillingness to buy among Muslim consumers by investigating how brand attitude mediates, and religious commitment moderates, the effects of consumer animosity, consumer ethnocentrism, and perceived boycott efficacy. Using a quantitative design, survey data were collected from Muslim respondents through purposive and snowball sampling and analyzed using the PROCESS Macro in SPSS. The findings demonstrate that brand attitude serves as a central mediating mechanism, particularly for consumer animosity and perceived boycott efficacy, translating moral emotions and beliefs into avoidance behavior. In contrast, consumer ethnocentrism and religious commitment show no significant direct or moderating effects, indicating that purchase resistance in humanitarian conflict contexts is driven less by nationalistic ideology or religiosity and more by negative moral evaluations of brands and perceptions of collective action effectiveness. These results reinforce the view that contemporary Muslim consumer boycotts function as value-driven, brand-specific moral responses rather than expressions of ethnocentric or purely religious consumption.

Pengaruh Kemudahan Penggunaan, Persepsi Manfaat, Pengetahuan, Dan Risiko Terhadap Minat Penggunaan E-Payment Qris Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Muhammad Rizqi Aditya; Mohammad Rizal; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The transformation of financial technology has changed the transaction patterns of students towards digital payment systems, one of which is through the Indonesian Standard Quick Response Code (QRIS). This study aims to examine the influence of ease of use, perceived benefits, knowledge, and risk on students' interest in using QRIS at the Faculty of Economics and Business, Islamic University of Malang. The approach used is quantitative with a causal associative research design. Data were collected through an online questionnaire from 108 active students who had used e-payment at least three times, then analyzed using multiple linear regression with the help of IBM SPSS version 25. The results of the analysis show that perceived benefits and knowledge levels have a positive and significant effect on interest in using QRIS. Meanwhile, ease of use and risk did not have a significant partial effect. However, collectively, all independent variables had a significant effect on the interest in using QRIS. The research model explained 50% of the variation in the interest in using QRIS. Keywords: QRIS, Interest In Using, Perceived Benefits, Knowledge, Risk.

Pengaruh Kualitas Pelayanan, Promosi Dan Lokasi Terhadap Kepuasan Konsumen Dengan Perceived Value Sebagai Variabel Mediasi Pada Sektor Pariwisata (Studi Pada Desa Wisata Alam Taman Dolan Kota Batu) Yussy Nelda Putri Suwandan; Alfian Budi Primanto; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The tourism sector is vital for regional economic growth, requiring destination management to focus on value creation and consumer satisfaction. This study analyzes the impact of service quality, promotion, and location on consumer satisfaction, using perceived value as a mediating variable at Taman Dolan Nature Tourism Village, Batu City. Grounded in Resource-Based View (RBV) theory, the research treats these factors as strategic resources. Using a quantitative explanatory design, data were gathered from 130 respondents via purposive sampling and analyzed using PLS-SEM with SmartPLS. The results show that service quality significantly affects consumer satisfaction, whereas promotion and location do not. However, both service quality and promotion significantly influence perceived value. Furthermore, perceived value significantly impacts consumer satisfaction and effectively mediates the relationships between service quality, promotion, and satisfaction. The study concludes that enhancing consumer satisfaction in rural tourism depends on strengthening service quality to build positive perceived value for tourists.. Keywords: Service Quality, Promotion, Location, Perceived Value, Consumer Satisfaction

Pengaruh Lokasi, Harga dan Kualitas Produk Terhadap Minat Beli Rumah Hunian di Singhasari Residence (Studi Pada Masyarakat Penghuni Singhasari Residence) Muh. Mushoffa Nufail; Agus Widarko; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research is motivated by the rapid population growth in Singosari District, which has triggered a high demand for housing, making it essential for developers to understand the factors influencing consumer purchase interest. Employing a quantitative approach with a causal associative method, this study involved 55 respondents from the Singhasari Residence community, selected through simple random sampling. Data were analyzed using multiple linear regression via SPSS software to examine the effects of location, price, and product quality. The primary findings indicate that, simultaneously, these three variables significantly influence purchase interest, contributing 61.3% to the variance. Partially, location and price have a positive and significant impact due to strategic accessibility and competitive economic value, whereas product quality does not show a significant effect due to the perceived uniformity of building standards. In conclusion, purchase interest at Singhasari Residence is predominantly driven by location and price factors; therefore, developers are advised to continuously optimize pricing strategies and accessibility advantages to maintain market attractiveness. Keywords: Location, Price, Product Quality, Purchase Interest, Singhasari Residence.

Pengaruh Live Streaming Dan Brand Image Terhadap Repurchase Intention Pada Mahasiswa FEB Universitas Islam Malang Konsumen TikTok Shop Calista Efinda Niswah; Muhammad Agus Salim; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Live Streaming and Brand Image on Repurchase Intention among students of the Faculty of Economics and Business at the Islamic University of Malang who use TikTok Shop. The research applies a quantitative approach, with data collected through questionnaires distributed to 116 respondents. The instruments were examined using validity and reliability tests, followed by classical assumption testing. Due to the non-normal distribution of residual data, the bootstrapping method was utilized in the analysis. The findings reveal that Live Streaming does not have a significant effect on Repurchase Intention. This indicates that live streaming activities on TikTok Shop are not the primary factor driving students to repurchase products. On the other hand, Brand Image shows a significant effect on Repurchase Intention, meaning that a favorable brand perception can enhance students’ intention to make repeat purchases. In conclusion, Brand Image plays a more dominant role than Live Streaming in influencing Repurchase Intention among FEB Unisma students. These results suggest that strengthening brand perception is essential for increasing customer loyalty and encouraging repeat purchasing behavior among student consumers in digital marketplace environments. Keywords: Live Streaming, Brand Image, Repurchase Intention, TikTok Shop.

Pengaruh Influencer Marketing, Content Marketing, Online Consumer Review Terhadap Keputusan Pembelian Studi Pada Mahasiswa Kota Malang Pembeli Moisturizer Glad To Glow (G2G) Putri Zakiyah; Muhammad Agus Salim; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effects of influencer marketing, content marketing, and online consumer reviews on purchase decisiouns among university students in Malang City who have purchased Glad2Glow moisturizer products. This study employs a quantitative method using multiple lineaar regression analysis. Data were collected from 110 respondentss through a questionnaire, consisting of university students in Malang City who had previously purchased Glad2Glow moisturizer. Instrument testing included validity and reliability tests, as well as normality testing, classical assumption tests, F-tests, t-tests, and coefficient of determination analysis to evaluate the proposed hypotheses. The findings indicate that, both individually and simultaneously, influencer marketing, content marketing, and online consumer reviews have a significant effect on purchase decisions. Among these variables, influencer marketing demonstrates the strongest influence, suggesting that students tend to be more responsive to recommendations and the perceived credibility of influencers when making purchasing decisions for skincare products. Keywords: Influencer Marketing, Content Marketing, Online Consumer Review, Keputusan Pembelian, Glad2Glow

Pengaruh Perceived Taste Dan Suasana Kafe Terhadap Keputusan Pembelian Dengan Persepsi Nilai Sebagai Variable Mediasi Pada Tomoro Coffee Cabang Dinoyo (Studi Pada Mahasiswa Unisma) Elly Nafida Faza; Nur Hidayati; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of Perceived Taste and Café Atmosphere on Purchasing Decisions with Perceived Value as a mediating variable among consumers of Tomoro Coffee Dinoyo Branch. This research employed a quantitative approach, with data collected through questionnaires distributed to 101 respondents who had previously purchased products at Tomoro Coffee. The data analysis technique used in this study was Partial Least Square – Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The results showed that Perceived Taste significantly affects Perceived Value and Purchasing Decisions. In addition, Café Atmosphere significantly influences Perceived Value but does not have a significant direct effect on Purchasing Decisions. Furthermore, the mediation analysis indicated that Perceived Value fully mediates the relationship between Café Atmosphere and Purchasing Decisions. This finding suggests that the café atmosphere does not directly encourage consumers to make purchasing decisions; instead, consumers’ perceptions of taste and value play a more dominant role in influencing their purchasing decisions toward Tomoro Coffee products and services. In conclusion, Perceived Taste and Perceived Value are more dominant in influencing consumer purchasing decisions than Café Atmosphere directly. The findings of this study imply that improving product taste quality and creating positive perceived value are important strategies for encouraging better purchasing decisions in the coffee shop industry. Keywords: Perceived Taste, Café Atmosphere, Perceived Value, Purchasing Decision, Tomoro Coffee.

Peran Persepsi Nilai Yang Dirasakan Konsumen dalam Memediasi Pengaruh Kualitas Produk, dan Persepsi Harga terhadap Kepuasan Konsumen Generasi Z Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang (Studi Pada Rucas Brand) Khosibul Anam; Agus Widarko; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid development of the local fashion industry in Indonesia has intensified competition among brands, particularly in attracting Generation Z consumers. Consumer satisfaction is a key determinant of brand sustainability and is influenced by product quality, price perception, and perceived value. This study aims to examine the effect of product quality and price perception on Generation Z consumer satisfaction, with perceived value as a mediating variable, using Rucas as the research object. This research adopts a quantitative explanatory approach. The population consists of students of the Faculty of Economics and Business, Universitas Islam Malang, who have purchased or used Rucas products. A total of 100 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that product quality and price perception have a positive and significant effect on consumer satisfaction. Product quality and price perception also significantly affect perceived value. Furthermore, perceived value has a positive and significant effect on consumer satisfaction and mediates the relationship between product quality and consumer satisfaction, but does not mediate the relationship between price perception and consumer satisfaction. These findings highlight the important role of perceived value in strengthening the influence of product quality on Generation Z consumer satisfaction in local fashion brands. Keywords: Product Quality, Price Perception, Perceived Value, Consumer Satisfaction, Generation Z

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