Rahayu Widiyanti
Faculty of Animal Science, Jenderal Soedirman University, Purwokerto, Indonesia

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Strategies for Increasing the Productivity of Goat Farming Business in the Era of Industry 4.0 in Banyumas District Krismiwati Muatip; Novie Andri Setianto; Akhmad Sodiq; Rahayu Widiyanti; Fajar Priyana
ANIMAL PRODUCTION Vol. 25 No. 1 (2023)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2023.25.1.55

Abstract

The development of goat breeding business needs to be done so that the business can compete in the era of industrial 4.0. The study aims to formulate the strategy to increase productivity in goat breeding business on the 4.0 industry era. The study used survey methods. Determination of the sample was done using stratified random sampling that took the region based on high land, moderate and low land. Then, on each level was taken by criteria of number of goats and the dominant species. Number of sample was determined using Nomogram Harry King and the total respondents was 322 farmers. The analysis used was Causal Loop Diagram modeling and Qualitative Descriptive. The results show that to increase the productivity of goat breeders can be done with optimize Information and Communication Technology (ITC) in production factors, utilization management system application and the inovation of feed technology, optimize smartphone as promotion and trading tools, share the information via social media, supply of information service based on website or application and transformation of extension to virtual extension.
Elasticity Analysis of Production Cost Against Income of Broiler Business with Open-House and Closed-House System in Banyumas Regency Sri Mastuti; Nunung Noor Hidayat; Rahayu Widiyanti; Endro Yuwono; Danang Nur Cahyo; Krismiwati Muatip; Novie Andri Setianto; Mochamad Sugiarto; Lis Safitri; Alief Einstein; Oentoeng Edy Djatmiko; Benny Satria Febrianto
ANIMAL PRODUCTION Vol. 25 No. 1 (2023)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2023.25.1.200

Abstract

In this study, the elasticity of production costs to broiler business income with the partnership pattern in Banyumas regency and production costs and broiler business income with open and closed house systems were examined. The survey approach was used to conduct the research. As the research site, Banyumas regency, one of the hubs for broiler farming in Central Java, was deliberately chosen. Commercial broiler farmers were categorized according to their housing system when choosing the respondents, and 31 farmers used the open housing system, whereas 30 farmers used the closed housing system. The elasticity of production costs to revenue was examined using multiple linear regression while production costs and profits were assessed financially. According to the findings, commercial broiler farmers made an average of IDR 3,626,578 and IDR 4,896,844 each month for 1000 birds in open and closed houses, respectively. The price of DOC, the depreciation of housing, and the depreciation of the farmers' equipment all have a big impact on their revenue. This study's conclusion is that by lowering broiler mortality and making the best use of housing and equipment, farmers may increase their profitability.
Developing Beef Cattle in Banyumas Regency: Potentials and Strategies Nunung Noor Hidayat; Krismiwati Muatip; Rahayu Widiyanti
ANIMAL PRODUCTION Vol. 23 No. 1 (2021)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2021.23.1.4

Abstract

Optimum development of beef cattle is feasible in the potential area with effective strategies. This research was conducted in Banyumas regency. The purpose of this study was to describe the potential of Banyumas Regency in developing beef cattle farming as the basis for its development strategy. A survey method was conducted to obtain the secondary data supported by primary data subjected to simple descriptive statistical analysis consisting of mean values, distribution frequency, cross-tabulation and trend analysis. Ruminant potentials were investigated using LQ analysis, and developmental strategies were formulated using a SWOT analysis. The result showed a fluctuated but positive improvement trend of beef cattle population in Banyumas. Sub-districts potentially developed for beef cattle centres (LQ>1) included Kembaran, Sokaraja, Kalibagor, Kedungbanteng, Karanglewas, Sumbang and Baturraden. A quantitative SWOT matrix analysis showed that the internal factor was 0.0298 (X-axis), and the external factor was – 0.2941 (Y-axis). Conclusively, The key strategy to develop beef cattle in Banyumas was a differential strategy.
Strategies for Increasing the Productivity of Goat Farming Business in the Era of Industry 4.0 in Banyumas District Krismiwati Muatip; Novie Andri Setianto; Akhmad Sodiq; Rahayu Widiyanti; Fajar Priyana
ANIMAL PRODUCTION Vol. 25 No. 1 (2023)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2023.25.1.55

Abstract

The development of goat breeding business needs to be done so that the business can compete in the era of industrial 4.0. The study aims to formulate the strategy to increase productivity in goat breeding business on the 4.0 industry era. The study used survey methods. Determination of the sample was done using stratified random sampling that took the region based on high land, moderate and low land. Then, on each level was taken by criteria of number of goats and the dominant species. Number of sample was determined using Nomogram Harry King and the total respondents was 322 farmers. The analysis used was Causal Loop Diagram modeling and Qualitative Descriptive. The results show that to increase the productivity of goat breeders can be done with optimize Information and Communication Technology (ITC) in production factors, utilization management system application and the inovation of feed technology, optimize smartphone as promotion and trading tools, share the information via social media, supply of information service based on website or application and transformation of extension to virtual extension.
Elasticity Analysis of Production Cost Against Income of Broiler Business with Open-House and Closed-House System in Banyumas Regency Sri Mastuti; Nunung Noor Hidayat; Rahayu Widiyanti; Endro Yuwono; Danang Nur Cahyo; Krismiwati Muatip; Novie Andri Setianto; Mochamad Sugiarto; Lis Safitri; Alief Einstein; Oentoeng Edy Djatmiko; Benny Satria Febrianto
ANIMAL PRODUCTION Vol. 25 No. 1 (2023)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2023.25.1.200

Abstract

In this study, the elasticity of production costs to broiler business income with the partnership pattern in Banyumas regency and production costs and broiler business income with open and closed house systems were examined. The survey approach was used to conduct the research. As the research site, Banyumas regency, one of the hubs for broiler farming in Central Java, was deliberately chosen. Commercial broiler farmers were categorized according to their housing system when choosing the respondents, and 31 farmers used the open housing system, whereas 30 farmers used the closed housing system. The elasticity of production costs to revenue was examined using multiple linear regression while production costs and profits were assessed financially. According to the findings, commercial broiler farmers made an average of IDR 3,626,578 and IDR 4,896,844 each month for 1000 birds in open and closed houses, respectively. The price of DOC, the depreciation of housing, and the depreciation of the farmers' equipment all have a big impact on their revenue. This study's conclusion is that by lowering broiler mortality and making the best use of housing and equipment, farmers may increase their profitability.
Enhancing Broiler Feed Market Share in Jabodetabek: An Importance–Performance Analysis Approach Fuad Dudin; Rahayu Widiyanti; Titin Widyastuti; Novie Andri Setianto; Ismoyowati
ANIMAL PRODUCTION Vol. 28 No. 1 (2026)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2026.28.1.452

Abstract

This study aims to formulate a market share enhancement strategy for broiler feed in the Jabodetabek region using Importance-Performance Analysis (IPA). A survey was conducted with 68 PT NH customers in the Jabodetabek region as respondents. Data were analyzed using descriptive statistics and IPA. The results indicated that competitive pricing (Gap: +1.25), distribution availability (Gap: +1.20), and feed variety (Gap: +0.51) were the key priority attributes requiring improvement. In contrast, after-sales service, feed quality, and nutritional content were in the "Keep Up the Good Work" quadrant. The strategic recommendations derived from the IPA mapping include price restructuring through volume-based discounts and price matching guarantees, distribution network optimization through buffer stock points in Bekasi and Bogor with real-time inventory tracking, and product portfolio expansion through specialized formulations for different broiler growth phases. The implementation of these strategies, prioritizing resource reallocation from low-impact Quadrant D attributes (promotion programs) to critical Quadrant A attributes, is projected to increase market share by 15–20 percent through improved customer satisfaction while simultaneously reducing unnecessary promotional expenditures. This study fills three critical gaps in existing literature: (1) the absence of integrated multi-attribute analysis in feed marketing research, which has previously focused on single factors such as price or distribution in isolation; (2) the lack of attention to the unique logistical and operational characteristics of the Jabodetabek market, which differ fundamentally from other Indonesian regions; and (3) the limited attempts of previous studies to translate diagnostic IPA results into measurable, actionable implementation strategies with specific targets and timelines, rather than generic recommendations. The novelty of this research lies in its integration of IPA diagnostic results with concrete, time-bound strategic programs tailored specifically to the Jabodetabek context, combined with external market dynamics such as the 2026 soybean meal import policy shift and increasing competition from state-owned feed mills. Together, these contributions provide feed companies with a customer-centric, evidence-based framework for competitive positioning in Indonesia's most challenging poultry feed market.