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All Journal Journal of Social Science International Journal of Multidisciplinary Research and Literature (IJOMRAL) Journal of Social Science
Japari Antony
PT Capital Life Indonesia
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Determinants of Insurance Awareness and Perceived Value and Their Impact on Unit Linked Insurance Customer Retention With The COVID-19 Pandemic as Moderator Japari Antony; Hermana Budi; Sudaryanto Sudaryanto
Journal of Social Science Vol. 4 No. 2 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v4i2.532

Abstract

Purpose – During the covid 19 pandemic life insurance companies faced matter of concerning to extension of customers of unit linked insurance policies. Unit-linked life insurance product has become a major contributor to the company's profits. This study aims to investigate the factors that influence insurance awareness and perceived value and their impact on customer retention with the covid 19 pandemic as a moderator. Design/methodology/approach – This study conducted an online survey and total of 230 completed questionnaires were collected from customers in Jakarta. The data was analyzed using SmartPLS software. Findings – Results indicate that insurance awareness, perceived value, and covid 19 pandemic significantly influence customer retention. Insurance agents, psychological factors and financial literacy significantly influence insurance awareness. E-service quality significantly affects perceived value. The interaction between the covid 19 pandemic and insurance awareness and the interaction between the covid 19 pandemic and perceived value did not significantly affect customer retention. Originality/value – The study contributes to the marketing literature by proposing a conceptual model: the life insurance customer retention model. The findings offer practical guidance to life insurance companies to keep the customer loyalty.
Determinants of Insurance Awareness and Perceived Value and Their Impact on Unit Linked Insurance Customer Retention With The COVID-19 Pandemic as Moderator Japari Antony; Hermana Budi; Sudaryanto Sudaryanto
Journal of Social Science Vol. 4 No. 2 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (60.114 KB) | DOI: 10.46799/jss.v4i2.532

Abstract

Purpose – During the covid 19 pandemic life insurance companies faced matter of concerning to extension of customers of unit linked insurance policies. Unit-linked life insurance product has become a major contributor to the company's profits. This study aims to investigate the factors that influence insurance awareness and perceived value and their impact on customer retention with the covid 19 pandemic as a moderator. Design/methodology/approach – This study conducted an online survey and total of 230 completed questionnaires were collected from customers in Jakarta. The data was analyzed using SmartPLS software. Findings – Results indicate that insurance awareness, perceived value, and covid 19 pandemic significantly influence customer retention. Insurance agents, psychological factors and financial literacy significantly influence insurance awareness. E-service quality significantly affects perceived value. The interaction between the covid 19 pandemic and insurance awareness and the interaction between the covid 19 pandemic and perceived value did not significantly affect customer retention. Originality/value – The study contributes to the marketing literature by proposing a conceptual model: the life insurance customer retention model. The findings offer practical guidance to life insurance companies to keep the customer loyalty.
THE PHENOMENON OF ONLINE GAMBLING UNDER THE GUISE OF ONLINE GAMES AMONG THE YOUNGER GENERATION Indra, I Made; Japari, Antony; Novika, Fanny; Septivani, C. Nike; Rosmayanti, Melinia; Karina, Enno; Chalista, Bunga
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 1 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i1.294

Abstract

The increasing prevalence of online gambling cases among the young generation in Indonesia has a negative impact in that the younger generation is addicted to online gambling games that are easily accessible anywhere 24 hours a day, which only have a Wi-Fi network, through smartphones, and laptops. This study uses a descriptive method with a quantitative approach; the implementation time of this research starts from September 2024 to December 2024. The population in this study is the entire community attracted to the younger generation, namely those aged 17-29 years who use social media, such as Instagram. The research sample is the younger generation willing to become respondents by promoting a questionnaire on Instagram ads for 1 month. The number of respondents in the study was 90 respondents. The results of the study found that the majority of respondents who were exposed to online games under the guise of gambling were young generations aged 17-20 years. This age group is more vulnerable to social and digital influences due to the level of media literacy and self-control that is not fully mature. Involvement in online gambling is influenced by economic factors, such as low income and the assumption that gambling is an easy way to gain financial benefits. Technology, especially stable internet access, and social media is the main means that facilitate this engagement. Influence from friends, social media promotion, and the presence of influencers are the main drivers of respondents' involvement in gambling activities. Many respondents are exposed to online games through their social environment. Online gambling activities under the guise of gaming have had a negative impact, including difficulty controlling spending, increased addiction, and even a desire to go into debt to continue playing. It shows the addictive and destructive nature of gambling. Some respondents believe their skills or experience can increase their chances of winning. This belief encourages them to continue playing even though losses occur more often.
Co-Authors Budi Hermana Chalista, Bunga I Made Indra Karina, Enno Nike Septivani Novika, Fanny Rosmayanti, Melinia Sudaryanto Sudaryanto