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All Journal Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Ilmu Sosial dan Humaniora Jurnal Ekonomi, Manajemen, Akuntansi
Asmara Wildani Pasaribu
Politeknik Wilmar Bisnis Indonesia
Humanities Economics, Econometrics & Finance Social Sciences

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TOURISM STORYTELLING, DAMPAKNYA TERHADAP NIAT PERILAKU WISATA DI KAWASAN DANAU TOBA KABUPATEN SAMOSIR, SUMATERA UTARA Asmara Wildani Pasaribu; Juni Anggraini Ginting; Nukeu Novia Andriani
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 16 No. 1 (2022): June 2022
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v16i12022.77-85

Abstract

The Ministry of Tourism and Creative Economy affirmed the establishment of storynomics strategy based on cultural wealth and is part of tourist areas promotion carried out with storytelling narratives, packaged in interesting content based on local culture. This research took place in Huta Siallagan Samosir Lake Toba Cultural Tourism Area. It aims to see whether tourism storytelling has a positive impact on consumer tourism behaviour intentions through WOM Intention and re-visit or not. The survey was conducted online by spreading questioner to tourist and managers of tourist areas. The analysis method is frequency, reliability, factor, and regression. The hypothesis test results showed that education, description, uniqueness, emotions, uniqueness of property, and ease of understanding in tourism storytelling that influenced WOM Intention. Among all the influencing factors, ease of understanding in storytelling is dominant and followed by attractive property tourism storytelling also affects the Re-visit intention
Consumer Perceptions Analysis On Products Purchasing Interest in Citimall Matahari Department Store, Dumai City Madhuri Nafasya Suswanda; Asmara Wildani Pasaribu; Hendra Hendra; Dany Perdana Sitompul
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2023): Maret 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v2i1.1755

Abstract

Citimall Matahari Department Store  is the largest contemporary retailer in the city of Dumai.So that every purchase of its  products will certainly be based on their perception or assessment of the products sold and bought by Matahari Department Store. So this study aims to analyze the effect of perceived price, perceived quality and perceived lifestyle on purchase intention. The population in this study were visitors to Citimall Matahari Department Store  in the city of Dumai who had purchased products. The number of samples is 100 respondents, using non-probability sampling method, accidental sampling. Respondent data was collected by distributing questionnaires. The data analysis technique was in the form of multiple linear regression analysis, with the help of IBM SPSS 26 software. The results showed (1). Price perception has a partial and simultaneous positive influence on the intention to buy Citimall Matahari Department Store products with a tcount of 3.681 (2). Perceived quality has a partial and simultaneous positive influence on the intention to buy Citimall Matahari Department Store products with a tcount of 3.665 (3). Perceptions of lifestyle have a positive influence partially and simultaneously on buying interest in Citimall Matahari Department Store products with a tcount of 4.233. The result of the adjusted R2 value is 0.490 while the remaining 0.510 is influenced by other variables not examined in this study Perceived quality has a partial and simultaneous positive influence on the intention to buy Citimall Matahari Department Store products with a tcount of 3.665 (3). Perceptions of lifestyle have a positive influence partially and simultaneously on buying interest in Citimall Matahari Department Store products with a tcount of 4.233. The result of the adjusted R2 value is 0.490 while the remaining 0.510 is influenced by other variables not examined in this study Perceived quality has a partial and simultaneous positive influence on the intention to buy Citimall Matahari Department Store products with a tcount of 3.665 (3). Perceptions of lifestyle have a positive influence partially and simultaneously on buying interest in Citimall Matahari Department Store products with a tcount of 4.233. The result of the adjusted R2 value is 0.490 while the remaining 0.510 is influenced by other variables not examined in this study.
Analisis Service Quality, Price dan Customer Trust Terhadap Loyalitas Pada Fritto Chicken Cabang Denai Anggi Dwi Purnama Sari; Nora Anisa Sinulingga; Asmara Wildani Pasaribu
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.5992

Abstract

Fritto Chicken merupakan salah satu restoran cepat saji yang populer di Medan, terutama dengan spesialisasi ayam goreng. Dalam menghadapi pesatnya perkembangan industri kuliner dan ketatnya persaingan, Fritto Chicken Cabang Denai dihadapkan pada tantangan untuk mempertahankan loyalitas pelanggan. Untuk menjaga daya saing dan meningkatkan loyalitas pelanggan, perlu dianalisis faktor-faktor seperti kualitas pelayanan, harga, dan kepercayaan pelanggan terhadap merek tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, harga, dan kepercayaan pelanggan terhadap loyalitas di Fritto Chicken cabang Denai. Penelitia ini menggunakan metode kuantitatif dengan pendekatan asosiatif kausal, dan data dikumpulkan melalui kuesioner dari 100 responden yang merupakan pelanggan cabang tersebut. Teori yang digunakan mencakup aspek kualitas pelayanan, harga, dan kepercayaan pelanggan, untuk melihat pengaruh positif dan signifikan dari faktor-faktor tersebut dalam meningkatkan loyalitas pelanggan. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan harga memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, dengan kualitas pelayanan sebagai faktor dominan, sementara kepercayaan pelanggan tidak menunjukkan pengaruh signifikan. Secara keseluruhan, penelitian ini mengindikasikan bahwa untuk meningkatkan loyalitas pelanggan, Fritto Chicken Cabang Denai perlu memprioritaskan peningkatan kualitas pelayanan dan penyesuaian harga yang kompetitif serta aspek kepercayaan
Co-Authors Anggi Dwi Purnama Sari Dany Perdana Sitompul Hendra JUNI ANGGRAINI Madhuri Nafasya Suswanda Nora Anisa Sinulingga Nukeu Novia Andriani