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All Journal JURNAL ILMIAH SIMANTEK juremi: jurnal riset ekonomi Surakarta Management Journal Jurnal Manajemen Jurnal Ilmu Sosial dan Humaniora Media Bina Ilmiah
Hendra
Politeknik Wilmar Bisnis Indonesia
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PENGARUH MERK DAGANG DAN STRATEGI HARGA TERHADAP MINAT BELI KONSUMEN PADA PRODUK GADGET MERK APPLE HENDRA .
JURNAL ILMIAH SIMANTEK Vol 3 No 4 (2019): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.289 KB)

Abstract

This study aim to analyze the influenze of Brand and Price Strategy on Consumer Buy Interest of Gadget Product Apple’s Brand. Research variable include : Consumer Buy Interest (Y) as the dependent variable, Brand (X1) as the independent variable, and Price Strategy (X2) as the independent variable. This study adopted the Marketing Management theory, as it pertaining to the Brand, Price Strategy, and Consumer Buy Interest. This research applies a survey approach with a descriptive and qualitative method and uses an explanation power as it characteristics. The method of collecting the data is done by using interview, questionaires, and documentation study. The method of data analysis used is the multiple regression analysis and the simple regression analysis. The population number is unknown and sample search using the limeshow formula as many as 96 people The first hypotesis finding shows the brand influences significantly on the Consumer Buy Interest of Gadget Product Apple’s Brand The second hypotesis shows that Price Strategy influences significantly on the Consumer Buy Interest of Gadget Product Apple’s Brand The third hypotesis shows that the Brand and Price Strategy simultaneously influence significantly on the Consumer Buy Interest of Gadget Product Apple’s Brand In partial, the Price Strategy variable shows more dominantly than the Brand of Gadget Product Apple’s. This means that the Consumer Buy Interest of Brand of Gadget Product Apple’s are influenced highly by the Price Strategy and it is the Price Strategy that gives mostly.
SERVICE QUALITY AND CUSTOMER SATISFACTION AT INDONESIAN FRANCHISE CUISINE Hendra
Juremi: Jurnal Riset Ekonomi Vol. 2 No. 1: Juli 2022
Publisher : Bajang Institute

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Abstract

Whether in times of peace or turbulence, most SME focus on customer satisfaction have bring up interest, intention to purchase and loyalty. Since it is highly competitive industry, customer tend to choose better service quality that provided. The purpose is to empirically examine the relationship between service quality and customer satisfaction at one of the Indonesia Franchise Cuisine, in city of Medan, North Sumatera. Method used is a quantitative analysis to study the relationship between two variables, through distributing online questionnaires and interviews with adaptation of purposive or judgement sampling, which is investigated with linear regression, coefficient determination and hypothesis testing. It is concluded that service quality portrays strength of 79.2% in determining customer satisfaction and the remaining is influenced by other factors as example from price, product quality; finally results justify the existence of service quality influence towards customer satisfaction in Indonesian Franchise cuisine. It is recommended the franchise to improve the performance to achieve better result as this will increase the competitive advantage in the market, so that it is also ready for International Market, for example in Asia or other countries in the world. In addition, hiring more staff to improve the service delivery and provide training experience will increase performance.
DIGITALIZATION OF COFFEE SME IN LAKE TOBA AREA Hendra Hendra; Vinsensius Matondang; Bilson Pandiangan; Binsar Sihombing
Media Bina Ilmiah Vol. 17 No. 3: Oktober 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.264 KB) | DOI: 10.33578/mbi.v17i3.150

Abstract

The research studies Coffee SME Strategy’s Implementation in Lake Toba Area in facing challenges posed by Covid-19 pandemic. The Data is collected using google form and focus group discussion, originates from 6 districts of Lake Toba Area, namely Toba, Humbang Hasundutan, Samosir, Taput, Karo and Simalungun districts, would be compared to SME data nationally during the pandemic period. It is found that Coffee SME is able to survive and develop in the midst of pandemic, by applying strategy shift in their enterprise, especially in digitalization, utilizing integrated digital marketing, building marketplace existence, and carrying out continuous innovation.
Consumer Perceptions Analysis On Products Purchasing Interest in Citimall Matahari Department Store, Dumai City Madhuri Nafasya Suswanda; Asmara Wildani Pasaribu; Hendra Hendra; Dany Perdana Sitompul
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2023): Maret 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v2i1.1755

Abstract

Citimall Matahari Department Store  is the largest contemporary retailer in the city of Dumai.So that every purchase of its  products will certainly be based on their perception or assessment of the products sold and bought by Matahari Department Store. So this study aims to analyze the effect of perceived price, perceived quality and perceived lifestyle on purchase intention. The population in this study were visitors to Citimall Matahari Department Store  in the city of Dumai who had purchased products. The number of samples is 100 respondents, using non-probability sampling method, accidental sampling. Respondent data was collected by distributing questionnaires. The data analysis technique was in the form of multiple linear regression analysis, with the help of IBM SPSS 26 software. The results showed (1). Price perception has a partial and simultaneous positive influence on the intention to buy Citimall Matahari Department Store products with a tcount of 3.681 (2). Perceived quality has a partial and simultaneous positive influence on the intention to buy Citimall Matahari Department Store products with a tcount of 3.665 (3). Perceptions of lifestyle have a positive influence partially and simultaneously on buying interest in Citimall Matahari Department Store products with a tcount of 4.233. The result of the adjusted R2 value is 0.490 while the remaining 0.510 is influenced by other variables not examined in this study Perceived quality has a partial and simultaneous positive influence on the intention to buy Citimall Matahari Department Store products with a tcount of 3.665 (3). Perceptions of lifestyle have a positive influence partially and simultaneously on buying interest in Citimall Matahari Department Store products with a tcount of 4.233. The result of the adjusted R2 value is 0.490 while the remaining 0.510 is influenced by other variables not examined in this study Perceived quality has a partial and simultaneous positive influence on the intention to buy Citimall Matahari Department Store products with a tcount of 3.665 (3). Perceptions of lifestyle have a positive influence partially and simultaneously on buying interest in Citimall Matahari Department Store products with a tcount of 4.233. The result of the adjusted R2 value is 0.490 while the remaining 0.510 is influenced by other variables not examined in this study.
Analisis Brand Awareness Terhadap Keputusan Pembelian pada Mehuli Kitchen Kabanjahe Frandika Sitepu; Hendra Hendra; Dany Perdana Sitompul; Vinsensius Matondang
MAMEN: Jurnal Manajemen Vol. 2 No. 2 (2023): April 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i2.1784

Abstract

This study was conducted to determine the effect of Brand Awareness on purchasing decisions at Mehuli Kitchen Kabanjahe. The type of research used in this study is quantitative, which is used to examine certain populations and samples. The study was conducted with a sample of 100 respondents, sampling using the slovin formula and data collection using research instruments. Data processing techniques using SPPS version 25. Data analysis techniques used are classical assumption test, multiple linear regression test and hypothesis test which includes t test, F test, and determination test. Based on the t test it is known that partially variable recall, recognition, and consumption significant effect on purchasing decisions at Mehuli kitchen Kabanjahe. And based on the F test that brand awareness variables include recall, recognition, purchase, and consumption simultaneously significant effect on purchasing decisions at Mehuli kitchen Kabanjahe with a percentage of influence of 66.1% and the remaining 33.9% influenced by other variables outside this study.
ANALISIS PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN MAHASISWA PENGGUNA GORIDE GOJEK DI KABUPATEN DELI SERDANG Armando, Rocky; Hendra, Hendra; Matondang, Vinsensius
Surakarta Management Journal VOLUME 2 NO. 2 DESEMBER 2020
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (985.892 KB) | DOI: 10.52429/smj.v2i2.481

Abstract

The development of business in the online transportation sector is in great demand by the public. In this case, the researcher conducted research on one of the online transportation companies, namely Gojek. This research aims to determine and analyze the effect of price and service quality on student satisfaction of Gojek goride users in Deli Serdang Regency. The type of research used is quantitative research. The sampling technique used is nonprobability sampling technique with accidental sampling approach. Data were collected using a questionnaire / questionnaire with a sample of 100 respondents. This study uses multiple linear regression analysis methods, and hypothesis testing is carried out using the T test and F test. The results of the study using the T test show that price (X1) has a positive  effect on student satisfaction (Y), while the quality of service (X2) has a positive and significant effect on student satisfaction (Y). This shows that the service quality variable (X2) has a dominant influence in influencing student satisfaction (Y). While the F test price (X1) and service quality (X2) simultaneously affect student satisfaction by comparing. And this can also be seen from the value of the Adjusted R Square, which is 0.665.
Co-Authors Armando, Rocky Asmara Wildani Pasaribu Binsar Sihombing Dany Perdana Sitompul Dany Perdana Sitompul Frandika Sitepu Madhuri Nafasya Suswanda Matondang, Vinsensius Pandiangan, Bilson Vinsensius Matondang