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All Journal SELODANG MAYANG Jurnal Pengabdian Masyarakat Dharma Andalas
Ezizwita Ezizwita
Universitas Dharma Andalas
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Peningkatan Tata Kelola Usaha Keripik Pisang Sale Pada Kelompok Ibu-Ibu Pengrajin Di Bungus Teluk Kabung Ezizwita Ezizwita; Tri Sukma; Enny Arita; Yofina Mulyati; Firsta Firsta
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 1 No 2 (2023): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.349 KB) | DOI: 10.47233/jpmda.v2i1.729

Abstract

The smoked banana chips business "Karya Mandiri" is a business of independent craftsmen who produce smoked banana chips for sale at Bungus Teluk Kabung. This business has been established for 25 years, starting with the desire to take advantage of the availability of banana raw materials which are abundant and easily available around the business location, supported by the desire and ability to produce sale bananas. It turns out that the product is quite attractive to the market as evidenced by the large number of customers. In the development of this business, the owner realized the lack of ability in terms of business governance and marketing. This raises concerns for business owners. Based on these problems, it is necessary to develop business management capabilities for partners to develop their business. Partners need guidance in business management, both in terms of human resource management, production management, marketing management, and financial management. This service activity aims to improve entrepreneurial governance skills from aspects of business activities which include human resources, production processes, marketing systems and financial management, all of which are interrelated. The method used in this service is coaching and counseling for businesses that are partners, namely the home industry of banana chips sale "Karya Mandiri". The result of this community service program is that business people understand the importance of knowledge about business management to manage their business better and faster develop, understand the importance of qualified and capable human resources, dare to produce innovative and more diverse products, increase product marketing and aggressively carry out promotions by utilizing internet technology, for example through Facebook, Instagram, WhatsApp, and various other electronic media and be able to manage company finances well as well as being able to become an independent entrepreneur who is highly motivated in running his business, so it is hoped that the business being run can develop for the better.
PENGEMBANGAN POTENSI INDUSTRI KREATIF BERBASIS KOMODITAS LOKAL UNTUK MENDUKUNG PARIWISATA BERKELANJUTAN DI KABUPATEN PADANG PARIAMAN Ezizwita Ezizwita; Yuhelmi Yuhelmi; Tiara Turay; Natasha Mathaswinta; Glegery Putri Hardoni
Selodang Mayang: Jurnal Ilmiah Badan Perencanaan Pembangunan Daerah Kabupaten Indragiri Hilir Vol. 12 No. 1 (2026): Jurnal Selodang Mayang
Publisher : Badan Perencanaan Pembangunan Daerah Kabupaten Indragiri Hilir Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47521/selodangmayang.v12i1.503

Abstract

This study aims to analyze the development of local commodity-based creative industries in Padang Pariaman Regency to support sustainable tourism in the area. The subjects of this study are the community, creative industry owners, and tourists visiting the area. Data was collected through interviews, observations, and documentation, which were then analyzed quantitatively and qualitatively using the SWOT analysis method. Literature studies and field observations show that various creative industries scattered throughout Padang Pariaman Regency have the potential to be developed. The selection of Padang Pariaman Regency as the first regency/city to hold the Kata Kreatif workshop in 2023 by the Ministry of Tourism and Creative Economy confirms the strength of the creative industry in this region. Padang Pariaman is currently experiencing the highest economic growth in West Sumatra, supported by the creative economy sector that prioritizes the sub-sectors of crafts, performing arts, and culinary arts. This research is expected to contribute to enriching knowledge, particularly in terms of developing the potential of the creative industry in various regions and contributing to the improvement of the tourism sector Penelitian ini bertujuan untuk menganalisis pengembangan potensi industri kreatif berbasis komoditas lokal di Kabupaten Padang Pariaman untuk mendukung pariwisata berkelanjutan di daerah tersebut. Subjek penelitian ini adalah masyarakat, pemilik industri kreatif dan wisatawan yang berkunjung ke daerah tersebut. Data dikumpulkan melalui wawancara, observasi dan dokumentasi yang kemudian dianalisa secara kuantitatif dan kualitatif menggunakan metode analisis SWOT. Studi literatur dan observasi lapangan menunjukkan bahwa berbagai industri kreatif yang tersebar di Kabupaten Padang Pariaman berpotensi untuk dikembangkan. Dipilihnya Kabupaten Padang Pariaman menjadi kabupaten/kota pertama pelaksanaan workhsop Kata Kreatif pada tahun 2023 oleh Kementerian Pariwisata dan Ekonomi Kreatif menegaskan kekuatan industri kreatif di daerah ini. Padang Pariaman mengalami pertumbuhan ekonomi tertinggi saat ini di Sumatera Barat, yang ditopang oleh sektor ekonomi kreatif yang mengedepankan subsektor kriya, seni pertunjukan, dan kuliner. Penelitian ini diharapkan dapat menjadi sumbangan dalam memperkaya pengetahuan, khususnya dalam hal pengembangan potensi industri kreatif di berbagai daerah dan mampu berkontribusi dalam peningkatan pembangunan sektor pariwisata
Co-Authors Enny Arita Firsta Firsta Glegery Putri Hardoni Natasha Mathaswinta Tiara Turay Tri Sukma Yofina Mulyati Yuhelmi Yuhelmi