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All Journal CARADDE: Jurnal Pengabdian Kepada Masyarakat SELODANG MAYANG Jurnal Pengabdian Masyarakat Dharma Andalas JEBD Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Journal of Business Economics and Management
Tiara Turay
Universitas Dharma Andalas
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PENGEMBANGAN POTENSI INDUSTRI KREATIF BERBASIS KOMODITAS LOKAL UNTUK MENDUKUNG PARIWISATA BERKELANJUTAN DI KABUPATEN PADANG PARIAMAN Ezizwita Ezizwita; Yuhelmi Yuhelmi; Tiara Turay; Natasha Mathaswinta; Glegery Putri Hardoni
Selodang Mayang: Jurnal Ilmiah Badan Perencanaan Pembangunan Daerah Kabupaten Indragiri Hilir Vol. 12 No. 1 (2026): Jurnal Selodang Mayang
Publisher : Badan Perencanaan Pembangunan Daerah Kabupaten Indragiri Hilir Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47521/selodangmayang.v12i1.503

Abstract

This study aims to analyze the development of local commodity-based creative industries in Padang Pariaman Regency to support sustainable tourism in the area. The subjects of this study are the community, creative industry owners, and tourists visiting the area. Data was collected through interviews, observations, and documentation, which were then analyzed quantitatively and qualitatively using the SWOT analysis method. Literature studies and field observations show that various creative industries scattered throughout Padang Pariaman Regency have the potential to be developed. The selection of Padang Pariaman Regency as the first regency/city to hold the Kata Kreatif workshop in 2023 by the Ministry of Tourism and Creative Economy confirms the strength of the creative industry in this region. Padang Pariaman is currently experiencing the highest economic growth in West Sumatra, supported by the creative economy sector that prioritizes the sub-sectors of crafts, performing arts, and culinary arts. This research is expected to contribute to enriching knowledge, particularly in terms of developing the potential of the creative industry in various regions and contributing to the improvement of the tourism sector Penelitian ini bertujuan untuk menganalisis pengembangan potensi industri kreatif berbasis komoditas lokal di Kabupaten Padang Pariaman untuk mendukung pariwisata berkelanjutan di daerah tersebut. Subjek penelitian ini adalah masyarakat, pemilik industri kreatif dan wisatawan yang berkunjung ke daerah tersebut. Data dikumpulkan melalui wawancara, observasi dan dokumentasi yang kemudian dianalisa secara kuantitatif dan kualitatif menggunakan metode analisis SWOT. Studi literatur dan observasi lapangan menunjukkan bahwa berbagai industri kreatif yang tersebar di Kabupaten Padang Pariaman berpotensi untuk dikembangkan. Dipilihnya Kabupaten Padang Pariaman menjadi kabupaten/kota pertama pelaksanaan workhsop Kata Kreatif pada tahun 2023 oleh Kementerian Pariwisata dan Ekonomi Kreatif menegaskan kekuatan industri kreatif di daerah ini. Padang Pariaman mengalami pertumbuhan ekonomi tertinggi saat ini di Sumatera Barat, yang ditopang oleh sektor ekonomi kreatif yang mengedepankan subsektor kriya, seni pertunjukan, dan kuliner. Penelitian ini diharapkan dapat menjadi sumbangan dalam memperkaya pengetahuan, khususnya dalam hal pengembangan potensi industri kreatif di berbagai daerah dan mampu berkontribusi dalam peningkatan pembangunan sektor pariwisata
Pelatihan Finansial Melalui Pengenalan Laporan Keuangan Pada UMKM kota Solok Murnati .; Ratnawati Raflis; Rahmaita .; Nini .; Maivalinda .; Rita Sri Hasnita RC; Henny Sulistianingsih; Tiara Turay; Lucy Chairoel; Firsta .
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 4 No 2 (2026): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v4i2.2495

Abstract

Improving Financial Knowledge Financial reporting for MSMEs in Solok City is essential, considering that accounting is one of the competencies offered to these MSMEs. To provide in-depth knowledge about finance, a team of lecturers from Dharma Andalas University held a community service activity for MSMEs in Solok City. This activity was carried out by providing material related to knowledge about financial reports in accordance with currently applicable accounting standards. The number of people who participated in this Financial training activity was 61 people from Solok City. After this activity, the community, especially MSMEs in Solok City, learned the types and forms of company financial reports that comply with currently applicable standards.
Pemanfaatan Limbah Kulit Durian sebagai Sumber Energi Terbarukan melalui Teknologi Inklusif Berbasis Biobriket Dwi Retna Sulistyawati; Gunawan Mohammad; Muhammad Choiru Zulfa; Desti Setiyowati; Tiara Turay; Ihwan Ghazali
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2025): Desember
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v8i2.3212

Abstract

Kawasan Lenggong Perak sebagai salah satu pusat penghasil durian, namun belum mampu mengatasi permasalahan limbah durian, sehingga diperlukan suatu teknologi atau solusi dalam mengatasinya. Tujuan dari kegiatan pengabdian ini, sepakat untuk mengelola kulit durian, yang merupakan masalah bagi masyarakat menjadi produk baru bermanfaat serta memiliki nilai jual. Adapun metode yang diperkenalkan dan digunakan dalam kegiatan ini yaitu teknologi inklusif yaitu teknologi pengolahan dengan memanfaatkan alat-alat sederhana, effisien dan efektif. Hasil dari kegiatan ini masyarakat dapat menghasilkan Biobriket dari pemanfaatan limbah kulit durian, dimana berdasarkan hasil uji coba dimana 250 gram briket kulit durian mampu mendidihkan 2,5 liter air dalam waktu 30 menit. Berdasarkan hasil riset uji kalor biobriket kulit durian dapat dijelaskan bahwa panas yang dihasilkan cukup untuk menggantikan batu arang yang saat ini tersedia. Dengan hasil tersebut diharapkan masyarakat mampu menciptakan peluang kerja baru memproduksi biobriket sebagai sumber pendapatan tambahan.
Pengaruh Content Marketing Dan Brand Image Terhadap Keputusan Pembelian Produk Skincare Azarine Pada Aplikasi Tiktok (Studi Pada Mahasiswa S1 Manajemen Universitas Dharma Andalas) Ravema Rachmi; Tiara Turay
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the influence of content marketing and brand image on the purchase decisions of Azarine skincare products on the TikTok application, with a case study conducted among undergraduate management students at Universitas Dharma Andalas. The background of this research is based on the growing trend of social media usage, particularly TikTok, as an effective marketing medium for skincare products, as well as the importance of brand image in shaping consumer purchasing decisions. The research employed a quantitative approach with a survey method. Data were collected through questionnaires using a 5-point Likert scale. The population of this study consisted of undergraduate management students at Universitas Dharma Andalas, with a total sample of 100 respondents selected using purposive sampling techniques. Data analysis was conducted through validity and reliability tests, classical assumption tests, and multiple linear regression to test the research hypotheses. The results show that: (1) content marketing has a positive and significant effect on the purchase decisions of Azarine skincare products on TikTok, (2) brand image has a positive and significant effect on purchase decisions, and (3) content marketing and brand image simultaneously have a significant effect on purchase decisions. The coefficient of determination (R²) of 0.699 indicates that the independent variables in this study were able to explain 69.9% of the variation in purchase decisions, while the remaining 30.1% is explained by other variables outside the study. This research provides practical implications for companies to further strengthen creative and relevant content marketing strategies and to enhance a consistent brand image in order to encourage consumer purchasing decisions through social media, particularly TikTok.
Pelatihan Pembukuan Digital bagi UMKM Perempuan untuk Peningkatan Pendapatan Keluarga Rita Srihasnita Rosali Caniago; Henny Sulistianingsih; Firsta; Maivalinda; Tiara Turay; Murniati; Indrayeni; Dian Hirma Surya Rahman; Delima Putri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) yang dikelola oleh perempuan memiliki peran strategis dalam menopang dan meningkatkan perekonomian dan ketahanan finansial keluarga. Namun, banyak pelaku usaha perempuan di kawasan Rindang Alam, Kelurahan Koto Lua, Kota Padang, menghadapi kendala utama berupa rendahnya motivasi pengembangan diri dan ketidaktahuan dalam menyusun laporan keuangan yang baik. Motivasi diri merupakan salah satu faktor penting yang memengaruhi keberhasilan seseorang dalam menjalankan usaha. Pelaku UMKM perempuan yang memiliki motivasi tinggi cenderung lebih kreatif, inovatif, dan mampu bertahan menghadapi perubahan kondisi ekonomi. Oleh karena itu, diperlukan kegiatan pengabdian kepada masyarakat yang memberikan penguatan motivasi agar pelaku UMKM memiliki semangat dalam mengembangkan usaha dan meningkatkan kesejahteraan keluarga. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan motivasi diri serta ketrampilan teknis pelaku UMKM perempuan di kawasan Rindang Alam Kelurahan Koto lua, Padang melalui pelatihan pembukuan digital. Permasalahan utama yang dimiliki mitra adalah belum terpisahkannya keuangan pribadi dan usaha, tidak adanya pencatatan keuangan yang rapi, serta rendahnya motivasi untuk mengembangkan usaha secara profesional. Metode pelaksanaan yang digunakan meliputi penyuluhan motivasi kewirausahaan, penyampaian materi dan praktek langsung (simulasi) penggunaan aplikasi pembukuan digital yang mudah dioperasikan di smartphone (seperti BukuWarung,BukuKas atau SIAPIK). Hasil kegiatan menunjukkan adanya peningkatan yang signifikan terhadap pemahaman literasi keuangan digital. Para peserta pelatihan kini memiliki motivasi yang lebih tinggi untuk bersaing di pasar dan mampu menyusun catatan kas masuk-keluar secara sistematis menggunakan smartphone mereka. Dengan pembukuan yang tertata dan motivasi diri yang kuat, pelaku UMKM perempuan dapat memisahkan modal usaha dan keuntungan dengan jelas, yang pada akhirnya berdampak langsung pada peningkatan pendapatan ekonomi keluarga
Pengaruh Live Steaming dan Flash Sale Terhadap Impulse Buying pada Pengguna E-Commerce Shopee (Studi Kasus Mahasiswa Universitas Dharma Andalas) Sayiddah Asysifa; Tiara Turay
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine and analyze the effects of live streaming and flash sales on impulse buying among students at Dharma Andalas University. The population consisted of Dharma Andalas University students with a known and fixed number. A total of 138 students were selected as the sample using a purposive sampling method, based on specific characteristics and criteria. Data were collected through questionnaires distributed directly to the respondents. The analysis was conducted using a quantitative method with IBM SPSS Statistics V21.0. The results show that live streaming (X1) has a positive and significant effect on impulse buying (Y), and flash sales (X2) also have a positive and significant effect on impulse buying (Y).
Pengaruh Diskon Dan Ulasan Produk Terhadap Keputusan Pembelian Di Aplikasi Shopee (Studi Kasus Mahasiswa S1 Manajemen Unidha) Prabu Ramadhan; Tiara Turay
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine the effect of discounts and product reviews on purchasing decisions in the Shopee app (a case study of undergraduate management students at Unidha). The population in this study was 414 undergraduate management students at Dharma Andalas University, Padang. The sample size was calculated using the Raosoft sample size calculator, resulting in a sample size of 104 respondents. Data were obtained by distributing questionnaires, then processed and tested using IBM SPSS Statistics 22. The results of the hypothesis testing indicate that 1) Discounts have a positive and significant effect on purchasing decisions, 2) Product reviews have a positive and significant effect on purchasing decisions, and 3) Discounts and product reviews have a positive and significant effect on purchasing decisions. Furthermore, discounts and product reviews are 67.6% influenced by purchase decisions, while the remaining 32.4% is influenced by other variables not included in this study.
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Toko Oleh-Oleh Christine Hakim Kota Padang Alvin Novri Weli; Tiara Turay
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of price and service quality on customer satisfaction at Christine Hakim Souvenir Shop in Padang City. This research employs a quantitative approach with a survey method. The population consists of all customers of Christine Hakim Shop, with a sample of 150 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using validity and reliability tests, multiple linear regression, t-test, and F-test. The results indicate that (1) price has a significant effect on customer satisfaction, (2) service quality has a significant effect on customer satisfaction, and (3) price and service quality simultaneously have a significant effect on customer satisfaction. Therefore, it can be concluded that an appropriate pricing strategy and improvement in service quality play an essential role in creating customer satisfaction at Christine Hakim Souvenir Shop in Padang City.
Co-Authors Alvin Novri Weli Delima Putri Desti Setiyowati Dian Hirma Surya Rahman Dwi Retna Sulistyawati Ezizwita Ezizwita Firsta Firsta . Glegery Putri Hardoni Gunawan Mohammad Henny Sulistianingsih Henny Sulistianingsih Ihwan Ghazali Indrayeni Indrayeni Lucy Chairoel Maivalinda Maivalinda . Muhammad Choiru Zulfa Murnati . Murniati Natasha Mathaswinta Nini . Prabu Ramadhan Rahmaita . Ratnawati Raflis Ravema Rachmi Rita Sri Hasnita RC Rita Srihasnita Rosali Caniago Sayiddah Asysifa Yuhelmi Yuhelmi