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All Journal Jurnal Pengabdian kepada Masyarakat Melati: Jurnal Media Komunikasi Ilmu Ekonomi
Mesra Surya Ariefin
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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BRAND EQUITY, SERVICE QUALITY DAN COST STUDY TERHADAP KEPUTUSAN MAHASISWA MEMILIH PERGURUAN TINGGI SWASTA Agus Tita Wanda; Muhammad Sulton; Mesra Surya Ariefin; Sutikno
Media Komunikasi Ilmu Ekonomi Vol 38 No 2 (2021): MELATI : Jurnal Media Komunikasi Ilmu Ekonomi Desember 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan

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Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Brand Equity, Service Quality dan Cost Study terhadap Keputusan Mahasiswa memilih Perguruan Tinggi Swasta di Universitas Muhammadiyah Lamongan baik secara parsial maupun simultan. Penelitian ini dilakukan di Universitas Muhammadiyah Lamongan. Sampel dalam penelitian ini adalah sebagian dari Mahasiswa Universitas Muhammadiyah Lamongan, yaitu berjumlah 95 mahasiswa dan dipilih menggunakan teknik sampling Proportional Random Sampling dengan cara undian yaitu setiap Program Studi dalam populasi memiliki kesempatan untuk menjadi sampel. Data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan Variabel Brand Equity, Service Quality dan Cost Study terhadap Keputusan Mahasiswa memilih perguruan tinggi Universitas Muhammadiyah Lamongan. Berdasarkan tabel uji Dominan secara keseluruhan pengaruh variable independent yang paling dominan terhadap variable dependent adalah variabel Brand Equity.
PELATIHAN DESAIN KEMASAN PRODUK UNTUK MENARIK MINAT KONSUMEN Mesra Surya Ariefin; Mu'ah, Mu'ah; Mesra Berlyn Hakim; Aranta Prista Dilasari
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 8 (2025): Januari 2026
Publisher : Bajang Institute

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Abstract

The Product Packaging Design Training to Attract Consumer Interest in Lamongan,Jawa Tengah, aims to enhance the understanding and skills of SMEs in designing effective and attractive packaging. This training includes an introduction to the importance of packaging from marketing, branding, and consumer psychology perspectives, as well as the basic principles of packaging design such as color, typography, layout, and visuals. Participants are also given the opportunity to join a packaging design workshop, where they can create their own design concepts with guidance from facilitators and use simple design software. Additionally, participants are taught how to select the right packaging materials, considering functionality, sustainability, and production costs. The simulation and evaluation session allows participants to receive feedback and make improvements to their designs. At the end of the training, participants will prepare a follow-up plan to implement their packaging designs in their businesses, aiming to enhance product appeal and consumer interest.
Co-Authors Agus Tita Wanda Aranta Prista Dilasari Hakim, Mesra Berlyn Mu'ah, Mu'ah Muhammad Sulton SUTIKNO