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All Journal Jurnal Administrasi Sosial dan Humaniora (JASIORA) Jurnal Ekonomi dan Kewirausahaan West Science J-CEKI
Evi Meidasari M
Universitas Mitra Indonesia
Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh E- Commerce dan Promosi di Media Sosial Terhadap Peningkatan Penjualan Produk CV. KBL Interior Bandar Lampung Indah Wahyuni; Umar Bakti; Evi Meidasari M
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.4811

Abstract

Electronic Commerce or e-commerce is all buying and selling activities or transactions carried out using electronic media (the internet). Even though telephones and television are included as electronic means, e-commerce now refers more to digital technology or the internet. Social media marketing or what is usually called social media marketing is a form of digital marketing that uses social media platforms and network websites with the aim of promoting an organization's products and services through paid or unpaid means. The purpose of this research is to determine the influence of E-commerce and Social Media Promotion on Increasing CV Product Sales. Kbl Interior Bandar Lampung. This research is quantitative research. The research results show that E-commerce (X1) partially has no influence on Sales (Y) and Social Media Promotion (X2) partially has an influence on CV Sales (Y). Kbl Interior Bandar Lampung. Together E-commerce (X1) and Social Media Promotion (X2) have an influence of 48% on CV Sales (Y). Kbl Interior Bandar Lampung, while the remaining 52% was influenced by other factors not studied by researchers.
Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Café Unsilent Bandar Lampung Tyas Cindi Pratiwi; Evi Meidasari M; Umar Bakti
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5680

Abstract

Cafe Unsilent Bandar Lampung offers a cafe concept to visitors. Apart from providing food and drinks, Cafe Unsilent Bandar Lampung also offers a unique natural atmosphere so that visitors are really pampered by the atmosphere at Cafe Unsilent Bandar Lampung. The aim of this research is to find the influence of digital marketing and service quality on purchasing decision making at Cafe Unsilent Bandar Lampung . the type of research used in this research is quantitative research. The research sample was determined using Non-Probability Sampling with a sample of 30 respondents, namely visitors to Cafe Unsilent Bandar Lampung. From the results of the research that has been carried out, it is clear that Digital Marketing and Service Quality have a partial influence on purchasing decision making at cafe unsilent bandar lampung. Together Digital Maarketing (X1) and Service Quality (X2) have an influence of 86,1 % on purchasing decision making. Cafe Unsilent Bandar Lampung. Meanwhile, the remaining was influenced by other factors not examined in this study.
Co-Authors Elisabeth Nainggolan Indah Wahyuni Moehamad Satiadharma Siti Khoirina Supriyanto Syamsu Rijal Tyas Cindi Pratiwi Umar Bakti