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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Riset Bisnis dan Investasi Jurnal Ekonomi Manajemen Sistem Informasi SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan) ECONEUR (Journal of Economics and Entrepreneurship) KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis COSMOS
Mochamad Arief Firman Nurdin
Department Of Bussines Administration, Politeknik Sukabumi
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Other

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MARKETING STRATEGY AT INDO NATURAL FARM SUKABUMI EDUTOURISM Firman, Arief; Nurjanah, Siti
SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan) Vol 6 (2024)
Publisher : SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan)

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Abstract

Abstrack This research aims to determine the implementation of the marketing strategy at Eduwisata Indo Natural Farm Sukabumi in increasing ticket sales as well as finding out the obstacles and solutions in implementing the marketing strategy. This research uses descriptive research by direct observation of the company, interviews with company owners and describing the data together with the situation that occurred at Eduwisata Indo Natural Farm Sukabumi. The results of this research show that Indo Natural Farm Sukabumi in implementing marketing strategies using STP, namely Market Segmentation (segmenting), Target Market (Targeting) and Market Position (Positioning), is quite optimal. Eduwisata Indo Natural Farm applies market segmentation based on geography, with the main focus on the Sukabumi City and Regency areas. Demographic segmentation based on education level. Eduwisata's main target is the community around Sukabumi, with educational tourism programs targeting student groups and families. However, this targeting is still limited to local areas and there has been no significant expansion to further regions or wider market segments. Eduwisata Indo Natural Farm positions itself as an educational tourism destination that offers educational programs in the fields of organic farming and animal husbandry, with a practical educational approach for visitors.
KUALITAS PELAYANAN PADA PT. MIXUE CABANG KARANG TENGAH KABUPATEN SUKABUMI Firman, Arief; Rahmawati, Rahmawati
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 4 (2024): Juni - Juli
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i4.162

Abstract

The study aims to explore in-depth information about the level of service quality provided by PT. Mixue which is located in the Central Karang Branch, Sukabumi Regency. In this study, not only service quality is the main focus, but also to identify various obstacles that may be faced in the process of providing services to consumers. Furthermore, this study also aims to offer pragmatic solutions to the challenges found during the service process. To achieve this goal, the authors adopted a methodological approach consisting of a combination of descriptive and quantitative research. In particular, this research relies on the collection of comprehensive and objective data regarding the reality that occurs in the field, which is then analyzed with reference to relevant theories or concepts. The results of the data processing are expected to provide a clear and accurate picture of the service conditions currently provided by PT. Mixue at the Karang Tengah Branch, as well as allowing the development of appropriate strategies to overcome existing problems and improve service quality in the future.
Proses Produksi Ternak Puyuh di Kelompok Tani Cilangkap Sub 1 Nurdin, Mochamad Arief Firman; Akbari S, Elfan Pebriana
SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan) Vol 7 (2025)
Publisher : SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan)

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Penelitian ini bertujuan untuk mengetahui proses produksi telur puyuh mulai dari tahap persiapan kandang, pemilihan bibit, pemberian pakan, hingga proses panen dan penanganan telur. Penelitian dilakukan di Peternakan Puyuh di Kelompok Tani  Cilangkap Sub 1 yang berlokasi di Kabupaten Sukabumi, Jawa Barat. Metode yang digunakan adalah kualitatif deskriptif observasi langsung dan wawancara dengan peternak. Hasil penelitian menunjukkan bahwa faktor utama yang mempengaruhi produktivitas telur puyuh adalah kualitas pakan, pencahayaan, dan kebersihan kandang. Selain itu, pengelolaan suhu dan kelembapan juga berpengaruh terhadap tingkat stres dan kesehatan puyuh. Penelitian ini diharapkan dapat menjadi acuan bagi peternak untuk meningkatkan efisiensi dan hasil produksi telur puyuh.Kata kunci: produksi, telur puyuh, manajemen peternakan, pakan
Proses Produksi Sepatu Adidas Pada PT. Glostar Indonesia Kabupaten Sukabumi Nurdin, Mochamad Arief Firman; Hary, Viviani Mentari
SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan) Vol 7 (2025)
Publisher : SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan)

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Abstract

Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan proses produksi sepatu Adidas Superstar pada PT. Glostar Indonesia Kabupaten Sukabumi, serta mengidentifikasi kendala yang dihadapi dan upaya yang dilakukan perusahaan dalam menjaga kualitas produk. Metode penelitian yang digunakan adalah metode deskriptif kualitatif, dengan teknik pengumpulan data melalui observasi langsung, wawancara, dan dokumentasi.Hasil penelitian menunjukkan bahwa proses produksi sepatu Adidas Superstar terdiri atas beberapa tahapan utama, yaitu pemotongan bahan (autocutting), penjahitan (sewing), pembentukan (lasting), serta perakitan akhir (assembly dan finishing). Setiap tahapan dilakukan sesuai dengan standar operasional perusahaan dan diawasi oleh tim Quality Control (QC) untuk memastikan kesesuaian produk dengan standar mutu Adidas. Kendala yang ditemukan dalam proses produksi meliputi ketidaksesuaian kualitas bahan baku, kesalahan pada proses penjahitan, dan ketidaktepatan dalam proses pembentukan. Upaya yang dilakukan perusahaan dalam mengatasi kendala tersebut antara lain melalui pelatihan tenaga kerja, perawatan mesin secara berkala, serta peningkatan pengawasan kualitas di setiap lini produksi.
Pengaruh Human Capital Management dan Structural Capital terhadap Profitabilitas, dan Dampaknya terhadap Nilai Perusahaan (Studi Kasus pada Perusahaan StartUp) Nuraeni Nuraeni; Luqman Hakim; M. Arief Firman Nurdin; Diana Hasan; Dini Hadiati Putri Kinasih
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 2 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (November - Desember 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i2.1727

Abstract

This research analyzes the influence of human capital management and structural capital on company profitability, and its impact on company value. The research objects are startup companies listed on the IDX in 2019-2022. The test used is path analysis which is processed using Eviews.
EVALUASI KEPUASAN PELANGGAN MELALUI PENDEKATAN SERVICE QUALITY (SERVQUAL) PADA KEDAI KOPI LOKAL SUKABUMI COFFEE CENTER Ratih Hendra Ningsih; Liliawati Lia; Mochamad Arief Firman Nurdin
KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Vol 5, No 2 (2026): KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/kontan.v5i2.2967

Abstract

ABSTRAKSukabumi Coffee Center (SCC) merupakan usaha kedai kopi lokal di Kota Sukabumi yang mengusung misi memberdayakan petani lokal melalui penyajian komoditas biji kopi asli daerah (Arabika dan Robusta). Sebagai kedai kopi independen, optimalisasi kualitas pelayanan menjadi faktor krusial untuk bersaing dengan kedai kopi waralaba nasional. Penelitian ini bertujuan untuk mengevaluasi tingkat kepuasan pelanggan di Sukabumi Coffee Center menggunakan dimensi Service Quality (SERVQUAL), mengidentifikasi kendala operasional yang dihadapi, serta merumuskan strategi solutif bagi manajemen. Penelitian deskriptif kuantitatif ini mengumpulkan data primer melalui kuesioner berskala Likert kepada 99 responden yang dipilih menggunakan teknik accidental sampling berdasarkan rumus Slovin dari total populasi 15.816 pengunjung. Pengujian instrumen pada 30 responden menunjukkan tingkat reliabilitas yang sangat tinggi dengan koefisien Cronbach's Alpha sebesar 0,940. Hasil penelitian menunjukkan bahwa pelanggan secara umum merasa puas terhadap kinerja pelayanan SCC, dengan tingkat kepuasan tertinggi dicapai pada dimensi Reliability (Keandalan), khususnya pada indikator kesesuaian pesanan yang disajikan dengan tingkat persetujuan sebesar 64,6%. Namun, kelemahan operasional kritis teridentifikasi pada dimensi Responsiveness (Ketanggapan), yaitu ketidakpastian informasi estimasi waktu tunggu produk (waiting time) saat kondisi ramai yang dikeluhkan oleh 35,4% responden, serta dimensi Tangibles (Bukti Fisik) berupa keterbatasan kapasitas parkir yang dinilai tidak memadai oleh 60,7% responden (gabungan skor tidak setuju dan sangat tidak setuju). Rekomendasi manajerial yang diusulkan meliputi standardisasi Standar Operasional Prosedur (SOP) penyampaian waiting time oleh barista, optimalisasi tata letak interior (servicescape), dan kerja sama penyediaan kantong parkir dengan area sekitar. ABSRACTSukabumi Coffee Center (SCC) is a local coffee shop in Sukabumi City that aims to empower local farmers by serving regional coffee bean commodities (Arabica and Robusta). As an independent coffee shop, optimizing service quality is a crucial factor in competing with national franchise coffee shops. This study aims to evaluate the level of customer satisfaction at Sukabumi Coffee Center using the Service Quality (SERVQUAL) dimension, identify operational obstacles, and formulate strategic solutions for management. This quantitative descriptive study collected primary data through a Likert scale questionnaire from 99 respondents selected using the accidental sampling technique based on the Slovin formula from a total population of 15,816 visitors. Instrument testing on 30 respondents demonstrated very high reliability with a Cronbach's Alpha coefficient of 0.940. The findings indicate that customers are generally satisfied with SCC's service performance, with the highest satisfaction achieved in the Reliability dimension, specifically in the conformity of served orders with a 64.6% agreement rate. However, critical operational weaknesses were identified in the Responsiveness dimension, where the uncertainty of waiting time information during peak hours was complained of by 35.4% of respondents, and the Tangibles dimension in the form of limited parking capacity, which was rated inadequate by 60.7% of respondents (combined disagree and strongly disagree scores). Managerial recommendations proposed include standardizing Standard Operating Procedures (SOP) for communicating waiting times by baristas, optimizing the interior layout (servicescape), and collaborating with surrounding areas to provide shared parking lots. 
Co-Authors Akbari S, Elfan Pebriana Amelia, Mela Anhar Fauzan Annisa Nurdini Annisa Rama Kristiani Deti Suhesti Diana Hasan Dini Hadiati Putri Kinasih Dwiraka Puja Giarti Ferry Hadiyanto Fitriah Kurniasih Futri Samrotul Fuad Gita Suherman Wijaya Hary, Viviani Mentari Juliany, Revika Deifa Komharudin Komharudin* Lia Liliawati Liliawati Lia Luqman Hakim Lutfiah, Siti Anisa Mochammad Imron Awalludin Nanda Fatonah Novitasari, Widi Nuraeni Nuraeni Nurapipah, Dina Rahmawati, Rahmawati Ratih Hendra Ningsih Rudi Afriyadi Rudi Afriyadi Shalsa Amira Viryal Suriawan silvia wulandari Siti Nurjanah Wiguna, Arya Yayang Metasari