Article Per Year (5 Year)
p-Index From 2021 - 2026
2.374
P-Index
This Author published in this journals
All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Riset Bisnis dan Investasi SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan) ECONEUR (Journal of Economics and Entrepreneurship) COSMOS
Mochamad Arief Firman Nurdin
Department Of Bussines Administration, Politeknik Sukabumi
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
MARKETING STRATEGY AT INDO NATURAL FARM SUKABUMI EDUTOURISM Firman, Arief; Nurjanah, Siti
SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan) Vol 6 (2024)
Publisher : SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrack This research aims to determine the implementation of the marketing strategy at Eduwisata Indo Natural Farm Sukabumi in increasing ticket sales as well as finding out the obstacles and solutions in implementing the marketing strategy. This research uses descriptive research by direct observation of the company, interviews with company owners and describing the data together with the situation that occurred at Eduwisata Indo Natural Farm Sukabumi. The results of this research show that Indo Natural Farm Sukabumi in implementing marketing strategies using STP, namely Market Segmentation (segmenting), Target Market (Targeting) and Market Position (Positioning), is quite optimal. Eduwisata Indo Natural Farm applies market segmentation based on geography, with the main focus on the Sukabumi City and Regency areas. Demographic segmentation based on education level. Eduwisata's main target is the community around Sukabumi, with educational tourism programs targeting student groups and families. However, this targeting is still limited to local areas and there has been no significant expansion to further regions or wider market segments. Eduwisata Indo Natural Farm positions itself as an educational tourism destination that offers educational programs in the fields of organic farming and animal husbandry, with a practical educational approach for visitors.
KUALITAS PELAYANAN PADA PT. MIXUE CABANG KARANG TENGAH KABUPATEN SUKABUMI Firman, Arief; Rahmawati, Rahmawati
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 4 (2024): Juni - Juli
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i4.162

Abstract

The study aims to explore in-depth information about the level of service quality provided by PT. Mixue which is located in the Central Karang Branch, Sukabumi Regency. In this study, not only service quality is the main focus, but also to identify various obstacles that may be faced in the process of providing services to consumers. Furthermore, this study also aims to offer pragmatic solutions to the challenges found during the service process. To achieve this goal, the authors adopted a methodological approach consisting of a combination of descriptive and quantitative research. In particular, this research relies on the collection of comprehensive and objective data regarding the reality that occurs in the field, which is then analyzed with reference to relevant theories or concepts. The results of the data processing are expected to provide a clear and accurate picture of the service conditions currently provided by PT. Mixue at the Karang Tengah Branch, as well as allowing the development of appropriate strategies to overcome existing problems and improve service quality in the future.
Co-Authors Amelia, Mela Anhar Fauzan Annisa Nurdini Annisa Rama Kristiani Deti Suhesti Dwiraka Puja Giarti Ferry Hadiyanto Fitriah Kurniasih Futri Samrotul Fuad Gita Suherman Wijaya Juliany, Revika Deifa Komharudin Komharudin* Lia Liliawati Lutfiah, Siti Anisa Mochammad Imron Awalludin Nanda Fatonah Novitasari, Widi Nurapipah, Dina Rahmawati, Rahmawati Rudi Afriyadi Rudi Afriyadi Shalsa Amira Viryal Suriawan silvia wulandari Siti Nurjanah Wiguna, Arya Yayang Metasari