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All Journal Lingua Cultura International Journal of Multidisciplinary: Applied Business and Education Research
Eka Marthanty Indah Lestari, Eka Marthanty Indah
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology

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Reader-Response Study on Characteristics of Arafo Women in Nodeko’s Web Manga Dokushin OL No Tatemae To Honne Puspitasari, Dewi; Lestari, Eka Marthanty Indah
Lingua Cultura Vol 12, No 2 (2018): Lingua Cultura Vol. 12 No. 2
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v12i2.2107

Abstract

This research aimed to analyzed the responses of readers regarding the characteristics of Arafo women in web manga. In this case, the researchers want to see the responses of the readers regarding occupation, marriage, and the lifestyle of Arafo women. With the reception theory by Hall, it could be seen whether the message from the author of the web manga about Arafo women can be fully understood or interpreted differently by the readers. This research used a qualitative method with the research steps; namely identifying the suitable respondents, planning the instruments in the form of the list of questions for an interview, collecting data through field study (related to interview), and literature review (related to the written data). Data analysis was performed with stages; namely processing the result of the interview, reducing data, grouping data, interpreting data, and concluding data. The research result shows that there are three types of readers based on the theory of Hall; namely dominant/hegemonic position regarding age and occupation of Arafo women, the negotiated position related to issue of independence, and oppositional position related to issues of spouse and marriage. Different feedbacks from the readers on the same text are affected by some factors; namely knowledge about the condition of Japanese society and Arafo women, a difference of experience, and difference of perspective.
A Discourse of Beauty Standards in Japanese Beauty Product Advertisement (Japanese Women Perspective) Paramita, Ni Made Savitri; Lestari, Eka Marthanty Indah
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 10 (2023): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.10.02

Abstract

This study uses a Fairclough Critical Discourse Analysis to analyze advertisements' textual and visual elements and discursive and sociocultural analysis of beauty product advertisements in Japan. Data were taken and studied from several examples of beauty product advertisements and interviews with seven Japanese women as informants about the discourse in beauty product advertisements. In addition, the speakers were also asked to express their opinions regarding the beauty standards in Japanese society today. The results show that advertising has a role in reproducing and maintaining the standard of beauty in Japanese society. The image of women with clean and shining white skin is still the standard for Japanese women. Taglines and beauty products in Japan offer clean white skin as demanded in Japanese society. From this, it is also known that advertising producers use beauty constructions formed in society to make advertisements for beauty products. This causes the discourse on Japanese beauty standards to persist in Japanese society.
Co-Authors Dewi Puspitasari Paramita, Ni Made Savitri