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All Journal Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Riset Komunikasi Jurnal Riset Jurnalistik dan Media Digital Lektur, Jurnal Ilmu Komunikasi Interdisciplinary Journal of Advanced Research and Innovation Elevasi: Jurnal Pengabdian Masyarakat dan Inovasi Proceeding of Community Service and Engagement
Rana Akbari Fitriawan
Telkom University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journalism and Journalists’ Vulnerability during COVID-19 Pandemic in Indonesia Abdul Fadli Kalaloi; Rana Akbari Fitriawan; Reni Nuraeni
JSP (Jurnal Ilmu Sosial dan ilmu Poltik) Vol 26, No 3 (2023): March
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jsp.68466

Abstract

Journalists are among the workers who continue to engage in journalism activities like news covering despite the COVID-19 pandemic. Journalists facing paradoxical conditions between being productive in news covering and the dangers of virus transmission that can infect at any time. In other hand, journalists need support equipment facilities to avoid virus transmission during news covering process. Moreover, various media companies announce layoffs and salary cuts by asserting business uncertainty. This study aims to describe journalists’ vulnerability within journalism activity and journalist as occupation during the COVID-19 pandemic in 2020. This study was conducted with a qualitative method by analyzing the primer data from 50 journalist various region and representatives of journalist’s association in Indonesia. Furthermore, we analyze secondary data that provided officially by Alliance of Independent Journalists Indonesia. Authors found that the lack of health insurance, support for preventing the spread of COVID-19, unilateral dismissals by media institutions, and salary cuts place journalists in a difficult position. Aspects of journalism activities that run normally without institutional or structural support legitimize the vulnerabilities experienced by journalists in Indonesia.
Pengembangan Personal Branding Berbasis Konten Digital pada Siswa Sekolah Menengah Kejuruan Negeri 2 Bandung Reni Nuraen; Rana Akbari Fitriawan; Aditya Sakti Celestion Dewanto; Aisha Nabilatun Nasywa Fauziah; Kayra Fawnia Gamassy
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 5 No. 2 (2025): Prosiding COSECANT : Community Service and Engagement Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v5i2.10320

Abstract

Konten kreator merupakan salah satu profesi yang banyak diminati di era digital karena keunikan dan kebebasan dalam menuangkan ide kreatif. Fokus utama seorang konten kreator adalah menghasilkan karya yang mampu menarik perhatian audiens serta menyampaikan pesan yang bermakna melalui berbagai platform digital. Konten digital tidak hanya sekadar hiburan, tetapi juga sarana komunikasi, edukasi, promosi, dan ekspresi diri yang memiliki nilai strategis di masyarakat. Seiring perkembangan teknologi, kemampuan dalam menciptakan konten kreatif semakin dibutuhkan untuk membangun personal branding maupun mendukung pengembangan industri kreatif. Dengan begitu, menjadi konten kreator dapat menjadi wadah ekspresi diri sekaligus media komunikasi yang efektif di era modern. Dengan keterampilan yang tepat, karya konten kreator dapat dimanfaatkan untuk mendukung kreativitas, promosi, hingga pertumbuhan ekonomi digital. Kegiatan pengabdian masyarakat dengan tema konten kreator ini dilaksanakan untuk membekali siswa/i di SMKN 2 Bandung dengan keterampilan praktis yang relevan dengan kebutuhan industri saat ini. Melalui pembekalan ini peserta pada SMKN 2 Bandung diharapkan mampu memahami teknik dasar pembuatan konten, membangun narasi kreatif, serta mengasah kemampuan digital agar lebih percaya diri dalam menghasilkan karya yang berkualitas. Pembekalan keterampilan kepada peserta diharapkan dapat memberikan dan mengembangkan kemampuan dalam menghasilkan konten digital yang mendukung promosi, komunikasi, dan pengembangan industri kreatif yang berkelanjutan.
Observational Learning dan Intensitas Media Sosial X dalam Pembentukan Opini Generasi Z Shafa Disa Nabila; Rana Akbari Fitriawan
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 4 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i4.27104

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh observational learning dan intensitas penggunaan media sosial X terhadap pembentukan opini mahasiswa Generasi Z terkait fenomena sosial-politik “Peringatan Darurat”. Generasi Z, sebagai digital natives, memiliki keterlibatan tinggi dalam konsumsi dan interaksi informasi di media sosial, sehingga berpotensi besar dalam membentuk opini publik. Penelitian menggunakan metode kuantitatif dengan pendekatan eksplanatif dan cross-sectional, melibatkan 385 responden mahasiswa Generasi Z di Bandung Raya yang merupakan pengguna aktif media sosial X serta pernah berinteraksi dengan konten “Peringatan Darurat”. Instrumen penelitian diuji menggunakan uji validitas Pearson dan reliabilitas Cronbach’s Alpha, sedangkan analisis data dilakukan menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa observational learning memiliki pengaruh signifikan terhadap pembentukan opini mahasiswa (path coefficient = 0.399; t = 4.583; p = 0.000). Sebaliknya, intensitas penggunaan media sosial X tidak berpengaruh signifikan (path coefficient = 0.001; t = 0.133; p = 0.894). Secara simultan, kedua variabel independen menjelaskan 32,4% varians opini mahasiswa (R² = 0.324). Temuan ini menegaskan bahwa proses belajar melalui observasi di media sosial lebih berperan dalam pembentukan opini sosial-politik daripada sekadar frekuensi penggunaan platform. Media sosial X berfungsi bukan hanya sebagai ruang komunikasi, melainkan sebagai arena pembelajaran sosial yang memengaruhi konstruksi opini Generasi Z melalui proses kognitif, afektif, dan perilaku.Kata Kunci: Generasi Z, Observational Learning, Media Sosial X, Peringatan Darurat, Pembentukan Opini, Social Learning Theory, PLS-SEM ABSTRACTThis study aims to analyze the influence of observational learning and the intensity of social media X usage on the formation of Generation Z students' opinions regarding the socio-political phenomenon of "Emergency Alert." Generation Z, as digital natives, is highly involved in consuming and interacting with information on social media, making them highly influential in shaping public opinion. The research used a quantitative method with an explanatory and cross-sectional approach, involving 385 Gen Z student respondents in Greater Bandung who are active users of social media X and have interacted with "Emergency Alert" content. The research instrument was tested using Pearson's validity test and Cronbach's Alpha reliability, while data analysis was performed using PLS-SEM. The research results show that observational learning has a significant influence on the formation of student opinions (path coefficient = 0.399; t = 4.583; p = 0.000). Conversely, the intensity of social media X usage has no significant effect (path coefficient = 0.001; t = 0.133; p = 0.894). Simultaneously, the two independent variables explain 32.4% of the variance in student opinions (R² = 0.324). This finding confirms that the process of learning thru observation on social media plays a more significant role in shaping sociopolitical opinions than simply the frequency of platform use. Social media platform X functions not only as a space for communication but also as an arena for social learning that influences the opinion formation of Generation Z thru cognitive, affective, and behavioral processes.Keywords: Generation Z, Observational Learning, Social Media X, Emergency Alerts, Opinion Formation, Social Learning Theory, PLS-SEM.   
PRECARIOUSNESS OF FREELANCE JOURNALIST DURING COVID-19 PANDEMIC IN INDONESIA Rana Akbari Fitriawan; Budi Irawanto; Oki Rahadianto Sutopo
Interdisciplinary Journal of Advanced Research and Innovation Vol. 1 No. 1 (2023): Interdisciplinary Journal of Advanced Research and Innovation
Publisher : Ravine Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58860/ijari.v1i1.12

Abstract

Freelance journalists in Indonesia have a higher level of precariousness in terms of occupational health and safety, as well as socioeconomic conditions during the COVID-19 (Coronavirus Disease, 2019) pandemic. The vulnerability of exposure to the virus is caused by non-fulfillment of work equipment standards, health protocols when interacting with news sources, and inadequate health facilities. Another issue threatening freelance journalists is the deterioration of global economic conditions during the pandemic, which has had a devastating impact on corporate revenues. As a result, freelance journalists are also threatened with dismissal from work, late payment of wages, or even not paid at all. Referring to the concept of labor precariat from Guy Standing, this study aims to determine the factors that contribute to the vulnerability of freelance journalists in Indonesia and the strategies used to survive amid a pandemic that has not yet ended. This research uses a qualitative approach by observing the practice of journalism physically and in cyberspace and interviewing several key informants. The findings of this study show that internal company factors also adversely affect the condition of freelance journalists. Freelance journalists are often considered not an important part of the company, so some need to be equipped with standard equipment, adequate security equipment, and health insurance. So, to deal with this condition, some freelance journalists try to survive by applying individual tactics such as doing business on the sidelines of their journalistic activities. In addition, they also apply institutional strategies by strengthening networks through associations and professional communities.
Human-machine Integration: Current Trend of AI and Journalism in Asia Yogie Alwaton; Rana Akbari Fitriawan; Oki Achmad Ismail
Jurnal Riset Jurnalistik dan Media Digital Volume 5, No. 2, Desember 2025 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v5i2.7791

Abstract

Abstract. The use of AI in newsrooms has transformed journalistic practices, through human-machine integration. This phenomenon has been widely studied in European and African countries. However, in Asia, although some countries such as China have adopted AI technology in their journalism, similar research is still limited. This article aims to map the current trends in the use of AI in journalism in Asia, examine the challenges faced by newsrooms, and the potential replacement of the journalist profession by AI. Using a Systematic Literature Review, this article suggests that the current use of AI in Asia has occurred in only a few countries. This study also found that data bias and privacy violations are challenges for newsrooms in Asia. Finally, this study shows that (AI) will not replace human journalists. Journalists do not need to be afraid that AI will replace their profession. This article contributes to filling the research gap on AI and journalism in Asia, and provides relevant insights for academics, media practitioners, and policymakers in preparing adaptive strategies to technological developments.
Peningkatan Kapasitas Komunikasi Pemasaran dan Kewirausahaan Digital Berbasis Artificial Intelligence (AI) pada Siswa Jurusan Kriya Kreasi Batik dan Tekstil SMKN 14 Bandung Haris Annisari Indah Nur Rochimah; Rana Akbari Fitriawan; Amanda Bunga Gracia; Nanda Priatna; Syahira Malva Anadea; Fakhri Athar Radhian; Muhammad Akmal Irhamna
Elevasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol. 2 No. 2 (2026): Juni
Publisher : Arfah BHMS Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63980/elevasi.v2i2.224

Abstract

The regeneration of Indonesian batik artisans faces challenges in business sustainability and digital marketing development. As results from field observations of students majoring in Batik and Textile Creative Crafts at SMKN 14 Bandung show a gap between technical batik competencies and marketing communication competencies, foremost in narrating product values, identifying market, and building self-entrepreneurship capacity as Batikpreneurs. This phenomenon causes the inability of cultural creative products to compete in the digital ecosystem. The community service program entitled "Batikpreneur for Youth Generation: Improving Marketing Communication Capacity and Digital Entrepreneurship Based on Artificial Intelligence (AI) for Students majoring in Batik and Textile Creative Crafts at SMKN 14 Bandung" is a solution in increasing marketing communication literacy and the use of artificial intelligence technology for students. This program emphasizes the development of student competencies in Brand Storytelling, Persuasive Communication, and the use of Artificial Intelligence (AI) as a supporting tool for communication strategies using the Participatory Action Learning (APL) approach. Program implementation includes: (1) Utilization of AI for audience research and market trends; (2) Strategy for creating authentic brand narratives; and (3) Application of AI-Assisted Copywriting techniques to produce product descriptions that are both emotionally valuable and Search Engine Optimization (SEO) friendly. This activity is in line with the 2026 Humanities and Media Studies Expertise Group Community Service roadmap with the theme, “AI, Creativity, and Media Innovation”. Through the integration of technology in empowering the creative economy, this activity is expected to produce adaptive young entrepreneurs. The output targets of this activity include practical guidance, as well as the publication of scientific articles in Sinta-accredited national journals as a scientific contribution in the field of digital marketing communications.
Media Political Economy: Vincent Moscow's Commodification in Tempo's Bocor Alus Politik Podcast Arisandha; Nur Atnan; Rana Akbari Fitriawan; Roro Retno Wulan; Fikri Yanda
Jurnal Riset Komunikasi (JURKOM) Vol. 9 No. 1 (2026): February 2026
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v9i1.1577

Abstract

Tempo has transformed its news presentation strategy by developing more engaging video and audio content, particularly through the Bocor Alus Politik podcast. The commodification process within this podcast is intriguing to examine from a media political economy perspective. This study analyzes the implementation of Vincent Mosco’s theory of commodification covering content, audience, and labor in the Bocor Alus Politik podcast on YouTube. Using a qualitative approach and content analysis, the research explores how investigative journalism is repackaged into commercially viable digital products. The findings show that content commodification occurs through casual formats, provocative titles, and branding strategies that enhance exchange value while promoting Tempo’s premium subscription services. Audience commodification is reflected in the transformation of viewers into measurable assets through data extraction, watch time, and engagement metrics such as likes and shares that strengthen algorithmic visibility. Labor commodification reveals that journalists’ expertise, time, and reputation are capitalized as intangible assets to boost digital performance, often blurring the boundary between editorial independence and commercial demands. This study highlights the tension between economic sustainability and journalistic integrity in the digital platform era.
Co-Authors Abdul Fadli Kalaloi Aditya Sakti Celestion Dewanto Aisha Nabilatun Nasywa Fauziah Amanda Bunga Gracia Arisandha Budi Irawanto Fakhri Athar Radhian Fikri Yanda Haris Annisari Indah Nur Rochimah Kayra Fawnia Gamassy Muhammad Akmal Irhamna Nanda Priatna Nur Atnan Oki Achmad Ismail Oki Rahadianto Sutopo Reni Nuraen Reni Nuraeni Roro Retno Wulan Shafa Disa Nabila Syahira Malva Anadea Yogie Alwaton