Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal ProTVF Jurnal Ilmu Politik dan Komunikasi Jurnal Ilmiah Multidisiplin (JUKIM) CHANNEL: Jurnal Komunikasi
Sabrina Rahma Utami
Universitas Gunadarma
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Diversity in the film industry: A social network analysis of #cannes2022 on Twitter Rizky Wulan Ramadhani; Edy Prihantoro; Sabrina Rahma Utami; Trini Saptariani; Anacostia Kowanda
ProTVF Vol 7, No 1 (2023): March 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v7i1.43106

Abstract

Background: The 2022 Cannes Film Festival was held from May 17 – 28, 2022, in Cannes, France. The 2022 Cannes Film Festival succeeded in attracting public attention, shown through tweets using #Cannes2022 uploaded in various languages, which show diversity. Purpose: This study aims to determine the distribution of the #Cannes2022 data at the actor level and the diversity of languages used in the #Cannes2022. Methods: The method of this research is a mixed method by combining quantitative and qualitative methods. Quantitative methods were used to obtain 2,500 tweets using the Netlytic application. Qualitative methods were used to analyze the language used in those tweets. Results: The results of this study indicate that @festival_cannes, @21metgala, @iuteamstarcandy, and @filmupdates are famous and important actors because they always provide updates related to Cannes 2022. Those actors initiate the #Cannes2022 communication network and become reference material. In the #Cannes2022 communication network, there are 24 languages used, including English, Thai, Japanese, French, and Spanish. English is dominant, with a percentage of 51.96%, followed by French, with a percentage of 31.48%. English and French are dominant because popular actors use them in disseminating information about Cannes 2022. Other languages are not dominant because actors with few followers only upload them. The language used in the #Cannes2022 communication network is already quite diverse but still dominated by English. Implications: Popular actors should use other languages to increase diversity at the Cannes Film Festival.
Phenomenological Study Of Interpersonal Communication Among Online Game Players In The Indonesian Pubg Mobile Discord Community M. Zufar Al Hilal; Diana Sari; Ashur Harmadi; Sabrina Rahma Utami; Rina Novianti
Jurnal Ilmiah Multidisiplin Vol. 4 No. 04 (2025): Juli: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i04.2168

Abstract

The phenomenon of online gaming has become an interesting aspect in Indonesian society, especially among Generation Z. Various groups and communities have formed around online games, with a special focus on PUBG Mobile. This study aims to uncover interpersonal communication patterns in the social interactions of online gamers in the Indonesian PUBG Mobile Discord community. By analyzing through the lens of symbolic interaction theory, this study adopts a qualitative method. Data were collected through observation, in-depth interviews, and documentation conducted with several key informants, in order to obtain relevant facts regarding the problems studied. The results of this study significantly indicate that social interaction and interpersonal communication in the context of this community go beyond the simple coordination function in the game. Both play a fundamental role as important elements in the formation and maintenance of strong social relationships among community members. The main motivation behind the behavior of social interaction and interpersonal communication between members is a deep desire to keep up to date with the latest developments in the PUBG Mobile game they play. The presence of personal and situational motivations collectively makes this community a conducive place, where good and mutually supportive relationships can be built and maintained among its members. This study highlights the multifaceted role of communication in online gaming communities, emphasizing its importance in fostering social cohesion, sharing interests, and creating a supportive environment for players.
STRATEGI FACT-CHECKING REDAKSI ANTARA TV PADA PRODUKSI BERITA PEMERINTAHAN DAN KEBIJAKAN PUBLIK Desna Aryana; Nabilla Regita Khairani; Rizky Wulan Ramadhani; Sabrina Rahma Utami
JIPSI Jurnal Ilmu Politik dan Komunikasi Vol 16 No 1 (2026): JIPSi : Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jipsi.v16i1.19924

Abstract

The development of digital media increases the risk of spreading misinformation and disinformation. The increase in disinformation has pushed fact-checking to become an important practice in contemporary journalism. ANTARA TV is one of the television media that conducts fact-checking to verify the facts of its news reports in order to become a credible media for the public. The purpose of this study is to determine the fact-checking strategy implemented by the ANTARA TV editorial team in the process of producing government and public policy news. This study uses a qualitative method with a case study approach through interviews with the head of the video department, producers, reporters, editors, and viewers of ANTARA TV. In addition, researchers also conducted observations of the ANTARA TV news production process and documentation. Researchers used the Gatekeeping Theory from Shoemaker & Reese and Shoemaker & Vos to analyze the fact-checking strategy implemented by ANTARA TV. The results show that the ANTARA TV editorial team implements a fact-checking strategy through a multi-level gatekeeping mechanism, namely the individual level, the editorial routine level, and the organizational level. Multi-level gatekeeping is implemented through the development of editorial work procedures, multiple verifications of official documents, confirmation with credible sources, and the use of internal guidelines to simplify technical policy terms for easier audience understanding. The implementation of fact-checking contributes to minimizing misinformation, improving reporting accuracy, and strengthening public trust in ANTARA TV as a media outlet that responsibly produces government and public policy news.
#TimPakeTangan: Leveraging Electronic Word of Mouth for Payakumbuah’s Marketing Strategy on Twitter Desna Aryana Pratiwi; Daffa Zaki Perdana; Rizky Wulan Ramadhani; Sabrina Rahma Utami; Bagus Dwi Bramantyo
CHANNEL: Jurnal Komunikasi Vol. 13 No. 2 (2025): CHANNEL: Jurnal Komunikasi 27th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i2.1643

Abstract

Consumers increasingly make offline decisions based on online information, often relying on other users’ opinions shared on social media, with hashtags functioning as a form of electronic word of mouth (e-WOM) that amplifies brand messages and shapes audience engagement. This study aims to analyze how the hashtag #TimPakeTangan was utilized as e-WOM in Payakumbuah’s marketing strategy on Twitter. Payakumbuah, a Padang restaurant owned by Arief Muhammad, collaborated with Azizi from JKT48 to popularize the hashtag and enhance brand visibility. Drawing upon Social Proof Theory, this research employs a quantitative approach using Social Network Analysis (SNA) to examine online interactions and network dynamics. Data were collected from Twitter posts containing #TimPakeTangan between January 14 and 16, 2023, and analyzed using Netlytic and Gephi 0.9.7. The analysis identified 3,700 nodes and 5,042 edges, revealing @officialjkt48 as the central actor generating high engagement, while @jeon_sunghye and @a_zeejkt48 played active roles in disseminating the hashtag through replies, retweets, and original posts. The findings indicate that collaborations with influential social media figures significantly enhance e-WOM effectiveness and network reach. Theoretically, this research contributes to understanding how social proof operates within digital communication networks, while practically, it demonstrates how strategic hashtag campaigns and influencer collaborations can strengthen brand awareness and consumer engagement in social media marketing.
Co-Authors Anacostia Kowanda Ashur Harmadi Bagus Dwi Bramantyo Daffa Zaki Perdana Desna Aryana Desna Aryana Pratiwi Diana Sari Edy Prihantoro M. Zufar Al Hilal Nabilla Regita Khairani Rina Novianti Rizky Wulan Ramadhani Trini Saptariani