Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan LEBAH
Anna Wulandari
Universitas Pelita Bangsa, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pemberdayaan masyarakat desa dalam mewujudkan sustainability business UMKM rengginang desa karangsari Arief Nugroho; Novi Fitria Hermiati; Anna Wulandari; Maha Putra
Lebah Vol. 16 No. 2 (2023): Maret: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v16i2.116

Abstract

Usaha Kecil dan Menengah (UKM) merupakan sekelas usaha swasta dari masyarakat yang dapat menciptakan lapangan kerja. Usaha Kecil dan Menengah (UKM) pada tingkat daerah menjadi tumpuan bagi masyarakat daerah karena dinamika ekonomi usahanya dapat berhubungan dengan aktivitas masyarakat disekitar usahanya. Usaha Kecil dan Menengah (UKM) menjadi mitra bagi masyarakat daerah dalam meningkatkan pendapatan. Pengabdian Masyarakat ini dilakukan untuk meningkatkan kemampuan pengusaha kecil dan menengah teknik tata kelola pemasaran Rengginang di Desa Karangsari Kecamatan Cikarang Barat Kabupaten Bekasi Provinsi Jawa Barat. 
Experiential Quality has the Potential to Mediate TPB in Generation Z’s Revisit Intention with Co-Creation Moderation Rendi Fajar Utama Edri; Surya Bintarti; Anna Wulandari
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4959

Abstract

The rapid development of VoD services has triggered changes in Generation Z consumption behavior and uncertainty regarding the factors that drive their intention to resubscribe. This study examines the behavior of Generation Z consumers who use Video on Demand (VoD) services Netflix, Disney+, and Viu in terms of revisit intention, considering the role of experiential quality as a mediating variable and co-creation (represented by product variation) as a moderating variable. The research approach uses a quantitative method with a purposive sampling technique on 570 VoD user respondents. Data analysis was conducted using Partial Least Square (PLS) regression with the help of SmartPLS 3 software. This study found that subjective norms and attitudes have a positive and significant effect on revisit intention among Netflix, Viu, and Disney+ users, while behavioral control only has an effect on Netflix and Viu. Experiential quality mediates some relationships for Netflix and Disney+, but is not significant for Viu, and product variation does not moderate its effect on revisit intention. These results indicate that social influence, positive attitudes, and quality of experience drive Gen Z’s revisit intention on VoD services, while product variation has a minimal role.
Co-Authors Maha Putra Novi Fitria Hermiati Nugroho, Arief Teguh Rendi Fajar Utama Edri Surya Bintarti