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Analisis Pengaruh Gaya Hidup Hedonis terhadap Konstruk Perilaku Konsumtif Mahasiswa dalam Dinamika Era Digital (Studi Kasus di Institut Pendidikan Indonesia Garut) Moch Adam; Lili Dianah; Sudarmi Sudarmi
JURNAL PENDIDIKAN IPS Vol. 15 No. 4 (2025): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v15i4.3797

Abstract

Penelitian ini mengkaji bagaimana gaya hidup hedonis membentuk konstruksi perilaku konsumtif mahasiswa dalam dinamika era digital, yang ditandai oleh meningkatnya paparan media sosial, promosi digital, dan budaya mengikuti tren. Namun, tujuan penelitian yang semula dirumuskan secara umum “mengetahui pengaruh gaya hidup hedonis terhadap perilaku konsumtif”  dinilai kurang spesifik jika dibandingkan dengan jumlah responden yang besar. Oleh karena itu, penelitian ini diarahkan tidak hanya untuk melihat ada atau tidaknya pengaruh, tetapi juga untuk mengidentifikasi dimensi gaya hidup hedonis apa yang paling dominan memengaruhi perilaku konsumtif, serta bentuk perilaku konsumtif apa yang paling sering muncul pada mahasiswa IPI Garut dalam konteks konsumsi digital. Studi ini menempatkan diri pada kajian perilaku konsumen digital, khususnya konsumsi berbasis kesenangan, simbolisasi diri, dan impulsive buying. Menggunakan pendekatan kuantitatif dengan desain eksplanatori, penelitian melibatkan 385 responden yang dipilih melalui purposive sampling berdasarkan intensitas penggunaan media sosial dan pengalaman belanja daring. Instrumen penelitian telah lulus uji validitas dan reliabilitas, sementara analisis data dilakukan melalui regresi linier sederhana untuk menguji hubungan kausal antara gaya hidup hedonis dan perilaku konsumtif. Hasil penelitian menunjukkan bahwa gaya hidup hedonis berpengaruh positif dan signifikan terhadap perilaku konsumtif, dengan koefisien regresi 0,684 dan nilai signifikansi 0,000. Nilai R² sebesar 0,468 mengindikasikan bahwa hampir separuh variasi perilaku konsumtif mahasiswa dapat dijelaskan oleh gaya hidup hedonis. Dengan perumusan tujuan yang lebih terfokus, temuan ini menegaskan bahwa konsumsi mahasiswa di era digital tidak hanya dipicu oleh kebutuhan fungsional, tetapi juga oleh orientasi kesenangan, simbol identitas diri, serta kecenderungan mengikuti tren yang dikonstruksi melalui media digital.
The Effectiveness of the Teams Games Tournament (TGT) Cooperative Learning Model in Improving Students' Understanding of Social Studies Concepts Nurlailatul Badriyah; Tetep; Lili Dianah
SOCIA: Jurnal Ilmu-Ilmu Sosial Vol. 23 No. 1 (2026): Socia: Jurnal Ilmu-Ilmu Sosial
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/socia.v23i1.96652

Abstract

This study aims to examine the implementation of the Teams Games Tournament (TGT) cooperative learning model in enhancing students’ understanding of Social Studies concepts among seventh-grade students at SMPN 3 Tarogong Kidul. The study is motivated by the low level of students’ conceptual understanding, which is influenced by teacher-centered instruction and limited student participation in the learning process. This research employed a qualitative approach using a descriptive method. The participants included a Social Studies teacher and seventh-grade students selected purposively. Data were collected through observation, interviews, and documentation, and analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing. The findings reveal that the implementation of the TGT model improves students’ engagement, learning motivation, and social interaction. In addition, students’ conceptual understanding increased, as indicated by their improved ability to explain, connect, and apply concepts effectively. Supporting factors include high student enthusiasm and effective group collaboration, while inhibiting factors involve low self-confidence and limited instructional time. Therefore, the TGT model can be considered an effective, interactive, and meaningful alternative strategy for Social Studies learning.
Implementation of the Numbered Heads Together Model to Enhance Students’ Critical Thinking Skills in Social Studies Erni; Tetep; Lili Dianah
SOCIA: Jurnal Ilmu-Ilmu Sosial Vol. 23 No. 1 (2026): Socia: Jurnal Ilmu-Ilmu Sosial
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/socia.v23i1.96686

Abstract

This study aims to describe the implementation of the Numbered Heads Together (NHT) learning model in Social Studies (IPS) and to examine the development of students’ critical thinking skills. This research employed a qualitative approach with a descriptive method. The subjects were students of class VIII B at SMPN 3 Tarogong Kidul. Data were collected through observation, interviews, and documentation, and analyzed using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results indicate that the implementation of the NHT model improves student engagement in learning, as evidenced by increased participation in discussions, confidence in expressing opinions, and social interaction among students. Furthermore, students’ critical thinking skills show significant development, particularly in analysis, explanation, and inference. Students are able to identify problems, connect information, provide logical arguments, and draw systematic conclusions. However, evaluation skills remain less developed and require more intensive practice. Thus, the Numbered Heads Together (NHT) learning model is effective in enhancing student engagement and gradually developing critical thinking skills in Social Studies learning.