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All Journal Dinasti International Journal of Education Management and Social Science JIIP (Jurnal Ilmiah Ilmu Pendidikan) Journal of Sustainable Economic and Business
Yunengsih, Neng
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Manajemen Pendidikan Kewirausahaan Bagi Peserta Didik Paket C pada Pusat Kegiatan Belajar Masyarakat di Kabupaten Karawang Yunengsih, Neng; Rostini, Deti; Tejawiani, Ida
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 10 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.933 KB) | DOI: 10.54371/jiip.v5i10.1047

Abstract

Penelitian ini membahas terkait manajemen pendidikan kewirausahaan peserta didik Paket C pada Pusat Kegiatan Belajar Masyarakat (PKBM) berdasar aspek-aspek perencanaan, pengorganisasian, pelaksanaan, pengawasan, kendala, dan solusi mengatasi kendala pada pendidikan kewirausahaan bagi peserta didik paket C. Metode yang digunakan pada penelitian ini adalah analisis deskriptif kualitatif, sedangkan teknik pengumpulan data dilakukan melalui wawancara, dan observasi. Dari hasil penelitian diperoleh kesimpulan bahwa perencanaan pembelajaran dengan menyiapkan pendidik dan sosialisasi pada PKBM. Pengorganisasian pada pembelajaran disesuaikan dengan skill dan kemampuan kompetensi yang dimiliki, baik yang bersertifikat secara resmi maupun yang sifatnya skill otodidak. Pelaksanaan pembelajaran yakni menyiapkan ruang komputer dan media pendukung pembelajaran pendidikan kewirausahaan serta menyediakan berbagai sumber belajar diantaranya modul online. Pengawasan pembelajaran dilakukan secara rutin yang dilakukan oleh Pengelola dan Yayasan serta melibatkan tutor setiap tahunnya. Kendala pembelajaran yakni pengaturan alokasi waktu pembelajaran, penyesuaian metode pembelajaran pandemic dengan pembelajaran jarak jauh, dan dalam proses pembelajaran warga belajar yang sudah bekerja minat belajarnya kurang, karena lelah bekerja. Solusi dalam mengatasi kendala pembelajaran yakni memberikan sosialisasi pembelajaran, tutor memberikan pembelajaran secara daring dengan pengerjaan tugasnya diberikan waktu yang fleksibel, dan tutor memberikan dukungan yang sifatnya membangun rasa percaya diri warga belajar dalam mengikuti proses pembelajaran.
Marketing Mix Analysis in Bang Al Fried Chicken Sales Yunengsih, Neng; Rizki, Muhammad Irfan
Journal of Sustainable Economic and Business Vol. 2 No. 2 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i2.78

Abstract

Objectives: This study aims to analyze the marketing strategies implemented by Fried Chicken Bang Al, a street food producer of ready-to-eat fried chicken. Specifically, it examines the application of the marketing mix (product, price, place, and promotion) in influencing sales performance. Methodology: The research employs a qualitative descriptive approach, utilizing Philip Kotler's marketing mix theory. Data credibility is ensured through triangulation, and the analysis follows an interactive process involving data collection, data reduction, data presentation, and conclusion drawing. Findings: The study reveals that Fried Chicken Bang Al has not fully optimized its marketing mix strategy. Weaknesses are identified in advertising, promotion, and location. While the location is relatively strategic, it lacks dine-in facilities. However, pricing is a strong point, as the affordability of Fried Chicken Bang Al makes it competitive in the market. Conclusion: The marketing mix plays a positive role in maintaining sales stability. To enhance consumer interest and increase sales, Fried Chicken Bang Al should further develop its marketing strategy, particularly in terms of location and promotional activities.  
Customer Satisfaction as a Bridge Between Service Quality, Brand Image, and Loyalty: A Case Study of Eyelash Extensions in Bandung Yunengsih, Neng; Munawar, Fansuri
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5256

Abstract

Green branding involving public figures is increasingly  shaped by digital dramaturgy and multimodal strategies that construct ecological personas. This research investigates the influence of service quality and brand image on customer loyalty, with particular emphasis on the mediating role of customer satisfaction in the context of eyelash extension services at Beauty Bar D’Stylashes in Bandung. Using a quantitative approach, data were collected from 200 participants through structured questionnaires and analyzed using SEM-PLS with SmartPLS 4.0. The findings reveal that both service quality and brand image significantly affect customer satisfaction, which in turn plays a crucial role in mediating and enhancing customer loyalty. Among the three variables, customer satisfaction emerged as the most influential factor in fostering loyalty. While service quality has a direct impact on satisfaction, brand image contributes more strongly through its indirect effect via satisfaction. These results underscore the importance of consistently delivering high-quality service and cultivating a compelling, emotionally engaging brand image to build lasting customer loyalty. For businesses in the beauty industry, enhancing customer satisfaction is not
Co-Authors Fansuri Munawar IdaTejawiani Rizki, Muhammad Irfan Rostini, Deti