Claim Missing Document
Check
Articles

Found 2 Documents
Search

Komunikasi Efektif Dengan Pendekatan Psikologi Rima Ivana; Dewi Kurniawati
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 7 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7817556

Abstract

Humans are social creatures who communicate every day. In the process, each individual has their own goals by communicating. To achieve this goal, it is necessary to learn how to communicate effectively. Psychology is a science that studies human psychology, with a communication psychology approach, the communicator will better recognize the characteristics of effective communication. In this journal it is explained that there are 5 characteristics of effective communication, namely 1) understanding, 2) pleasure, 3) influence on attitude, 4) better relationship, 5) action. This journal was created to explain how the science of communication psychology can help increase the effectiveness of communication so that the goals of communication carried out by individuals can be achieved. Achieving the purpose of a communication is a value that is often underestimated and considered easy but is actually difficult.
Makna Naga Dalam Iklan Marjan 2023 “Baruna Sang Penjaga Samudera” Syafruddin Pohan; Rima Ivana
Student Scientific Creativity Journal Vol. 1 No. 3 (2023): Mei : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i3.1454

Abstract

Advertising is one of the mass communication media in the form of visual, audio, writing, or a combination of audio-visual. As with any communication in general, every advertisement must have an implicit or explicit meaning contained therein which is addressed to the public. Marajan as one of the syrup products in Indonesia, often makes advertisements that are full of meaning with attractive packaging. The purpose of this study is to find out the meaning of the dragon in Marjan 2023 advertisement "Baruna Sang Guardian of the Ocean" by using a qualitative descriptive theory approach and Roland Barthes' Semiotics theory which interprets something based on the denotative and connotative meanings of signifiers, signifieds and signs that exist in an object. The results of this study indicate that the dragon in the ad refers to a social disaster caused by humans who often throw plastic waste into the ocean.