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Strategi pengembangan dan strategi promosi dalam mengembangkan Desa Wisata Situ Tunggilis Sephia Putri Utami; Rini Wijayanti
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 11 (2023): Inpress
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

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Abstract

This research was conducted using a qualitative approach. The data is obtained through observation, interviews, and documentation the steps for data analysis include data collection, data reduction, data presentation, and drawing conclusions. The purpose of conducting the research is to find out the development strategy and promotion strategy in the tourist village of situ Tunggilis, Bogor district run by Bumdes Situsari. Based on the research results obtained, the steps that must be carried out are ways to develop so as to increase the interest of visitors, such as holding events, forms of promotion, and big events, namely competitions between other villages. Those are distributed through internet forums, for example, Instagram and internet websites.
PENGARUH KEPUASAN DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN METROPOLITAN MALL CIBUBUR Dina Rizki Febriana; Rini Wijayanti
IKRAITH-EKONOMIKA Vol 6 No 2 (2023): IKRAITH-EKONOMIKA Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kepuasan dan kualitas pelayananterhadap loyalitas pelanggan Metropolitan Mall Cibubur. Hal ini berkaitan dengan strategi pemasaranyang dilakukan oleh Metropolitan Mall Cibubur. Teknik pengambilan sampel pada penelitian iniadalah teknik nonprobability sampling dengan teknik accidental sampling. Jumlah responden padapenelitian ini adalah 15 orang narasumber dari pelanggan Metropolitan Mall Cibubur. Penelitian inimenggunakan kualitatif deskriptif sebagai metode penelitian. Pengumpulan data pada penelitian inimenggunakan metode observasi, wawancara dan survei. Hasil dari penelitian ini menunjukan bahwakepuasan pelanggan dan kualitas pelayanan berpengaruh pada loyalitas pelanggan Metropolitan MallCibubur yang berada di Cileungsi, Bogor.
PENGARUH FASILITAS KANTOR DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DESA SUKAMAJU KECAMATAN JONGGOL Sindy Putri Winardi; Rini Wijayanti
Jurnal Ilmiah Global Education Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.958

Abstract

This study aims to determine the effect of office facilities and work discipline on the performance of employees of Sukamaju Village, Jonggol District. This study used descriptive qualitative method. The techniques used in collecting data in this study included observation, interviews and documentation directly to respondents at the Sukamaju Village office. The results showed that the office facilities and discipline in this study had a significant impact on employee performance. Based on the results of observiews with informants, office facilities and discipline are only quite good, but employee performance is still very low, in terms of the level of effectiveness of employee performance, which averages only 59%.
PENELITIAN ILMIAH PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN ALFAMART GRIYA KENARI MAS Yu Netty Nababan; Rini Wijayanti
Jurnal Ilmiah Global Education Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.961

Abstract

This study aims to determine the effect of location and service quality on customer loyalty Alfamart Griya Kenari Mas. This type of research uses qualitative methods with descriptive analysis. Source of data used is primary data. Data collection techniques used observation, interviews, and selection, as well as data analysis techniques, data reduction, data presentation, drawing conclusions. The results of this study were that the researcher conducted interviews and had made a selection from the data that of the 20 respondents who the researchers had interviewed, there were 5 respondents who stated that they were disloyal to Alfamart Griya Kenari Mas and 15 respondents who stated that they were loyal to Alfamart Griya Kenari Mas. Results of the question regarding how customers can access Alfamart Griya Kenari Mas locations, respondents answered that they were willing to be loyal as much as 80% and not loyal as much as 20%. The results of the question regarding the Quality of Service provided by Alfamart Griya Kenari Mas to the respondent's customers answered that they were willing to be loyal as much as 90% and not good as much as 10%.