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All Journal AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Agriwar Journal
I Gusti Bagus Udayana
Warmadewa University
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Education Energy Environmental Science

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Development Strategy of Kintamani Specialty Arabica Coffee Agro-Industry in Ulian Village, Kintamani, Bangli Regency Ni Wayan Eka Manik Astini; I Gusti Bagus Udayana; Ni Made Ayu Gemuh Rasa Astiti; Yohanes Parlindungan Situmeang; Gusti Agus Maha Putra Sanjaya; Ni Made Ayu Suardani Singapurwa
Agriwar Journal Vol. 4 No. 1 (2024): Agriwar Journal
Publisher : Program Studi Magister Sains Pertanian Program Pascasarjana Universitas Warmadewa

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Abstract

Kintamani specialty Arabica coffee is a commodity that has a fairly high selling price. Bangli Regency is one of the regions in Bali Province that has good potential in developing the cultivation of Kintamani specialty Arabica coffee. This research aims to analyze and formulate the best strategy for developing Kintamani Specialty Arabica Coffee in Bangli Regency. The research methods used were internal factor evaluation (IFE) and external factor evaluation (EFE), internal-external matrix (IE), SWOT analysis, and SWOT analysis. The research results show that there are 32 internal factors and 55 external factors that make up the composition. IE analysis is in quadrant 1, with a progressive strategy recommendation. SWOT analysis shows that the strength factor has the highest weight of 0.412 with a consistency ratio of 0.035. The alternative strategies that have been formed are developing cultivation technology, carrying out continuous improvement in developing human resource skills for coffee farmers and production, carrying out continuous improvement in developing new products, creating a production timeline, analyzing and preparing forecasting marketing strategies, creating production SOPs to achieve product certification, increasing quantity, and quality of cultivation locations, increasing the number and quality of relationships with supply and marketing elements, increasing the number of promotional channels, and exercising control over production and marketing systems. This research concludes that the strategic priorities that must be carried out are progressive to developing government institutions, carrying out continuous improvement in developing human resource skills for Kintamani specialty Arabica coffee farmers and production, and analyzing and preparing forecasting marketing strategies.
Marketing Strategy of Cayenne Pepper Commodities in Supporting the Policies of the Badung Regency Government I Gusti Nyoman Wijayana; Ida Bagus Komang Mahardika; I Gusti Bagus Udayana; Yohanes Parlindungan Situmeang; I Gusti Agus Maha Putra Sanjaya; Desak Ketut Tristiana Sukmadewi
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 10 No. 2 (2026)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v10i2.979

Abstract

This study analyzes the marketing strategies for cayenne pepper in Badung Regency, Bali, to support government policies aimed at enhancing horticultural competitiveness and farmer welfare. Conducted in the production centers of Mengwi, Abiansemal, and Petang, the research utilized a mixed-methods approach incorporating Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and Internal-External (IE) matrices, followed by a SWOT analysis. The results position the cayenne pepper agroindustry in Quadrant I (Strength–Opportunity), signifying robust internal capabilities and significant market potential. With an IFE score of 2.820 and an EFE score of 2.870, the study identifies high product quality and rising market demand as primary drivers, while production fluctuations and price uncertainty remain key challenges. To optimize this potential, the study recommends a multi-faceted strategy: stabilizing production through strengthened farmer groups, launching chili subscription programs for culinary businesses, and utilizing digital platforms. Furthermore, establishing weekly farmers' markets, fostering partnerships with supermarkets, and diversifying processed products are essential to stabilizing supply and improving the economic welfare of local farmers. Contribution to Sustainable Development Goals (SDGs):SDG 6 – Clean Water and Sanitation: SDG 11 – Sustainable Cities and Communities: SDG 13 – Climate Action: SDG 15 – Life on Land
Co-Authors Gusti Agus Maha Putra Sanjaya I Gusti Agus Maha Putra Sanjaya I Gusti Nyoman Wijayana Ida Bagus Komang Mahardika Ni Made Ayu Gemuh Rasa Astiti Ni Made Ayu Suardani Singapurwa Ni Wayan Eka Manik Astini Sukmadewi, Desak Ketut Tristiana Yohanes Parlindungan Situmeang